A Tale of Two Cities – Uber 双城记

拼车的N个理由：杭州人比上海人更爱环保？

Uber在中国的5个城市上线了绿色公益“人民优步＋”多人拼车，上海上线一个月节约的里程就已经可以绕地球四圈，究竟是哪些群体更爱拼车？Uber数据专家研究发现，上海女性更爱拼车，而杭州则是男士拼车多，更有意思的是杭州人拼车的主要因为爱环保。

上海是一座拥有2400万常住人口的城市，从那儿坐1小时火车即可抵达杭州——一座有870万的常住人口，占地面积却比上海大了三倍的城市。上海与杭州的居民，有着却有着截然不同的出行和拼车风格。

上海打Uber去上班VS杭州打Uber去玩耍

在上海，人们对Uber使用率最高的一天是在每周三；而杭州则在每周日达到了Uber使用率的巅峰。Uber发现，在杭州，大部分行程都往来于居住地之间；而在上海，大部分的行程都穿梭于市中心的商业地带，比如静安寺——而且这些行程都主要发生在工作日期间。

如果我们再看一下这两座城市集中使用优步的时间，我们会发现它们在晚间有巨大的差异。上海有将近33%的行程都集中在晚上9点到凌晨3点，而杭州的行程则主要分布在白天。

而且，上个月在上海的所有用户中，有将近15%的人是从其他城市来的——可以推测，这些用户也许是来上海出差的；在杭州，这类来自其他城市的用户只占到了6%的比例。

杭州年轻人爱环保 更爱拼车？

8月底，Uber全球明星产品“人民优步＋”在上海、杭州等几座城市上线。Uber调研了几千名使用人民优步＋的用户，发现上海的人民优步+用户以女性居多，而杭州则以男性用户居多。在杭州，70%的调查对象称他们的年龄在25岁以下，而这一年龄段在上海的调查对象中只占到了23%。这可能与他们使用Uber的时间和地点有关。

为什么会选择人民优步+的拼车服务呢？在上海，只有23%的调查对象称拼车是为了使城市变得更环保；而在杭州，这一比例高达62%。在这一问题里，上海有17%的调查对象会为了减少交通拥堵而选择拼车，而在杭州，有55%的调查对象将此项列为第一考虑的因素。

不过有趣的是，这两座城市的用户最担心的问题倒是一样的——为了拼车所花上的等待时间要多久。Uber每天都在研究这个问题。自年初以来，用户的等待一辆车的时间已经减少了超过25%。同时，Uber一直在增加更多的车辆，希望能为这些城市以及下一座城市的用户减少更多的等待时间。

据悉，Uber近期在上海重新调整了产品策略，将原本最多6个产品线缩减至3个：UberBlack（高级轿车）、UberX（优选轿车）和“人民优步＋”，主张环保绿色出行的“人民优步＋”作为三大产品线之一，成为Uber上海的主力产品线。目前，在上海市区内打开Uber App，可选择乘坐“人民优步＋”拼车出行，全程七折优惠，早晚高峰低至五折（8元起）。

“人民优步+”通过将你和另一名与你行程出发地以及目的地都很接近的乘客，一起拼车，分担车费。由于一辆车代替了原本所需的两辆，你需要付的钱也更便宜了，还能以减少碳排放的方式来改善环境，并且通过减少一辆多余的车来缓解交通拥堵。

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A Tale of Two Cities – Shanghai & Hangzhou

The more we use Uber, the more we begin to wonder if everyone around the world uses Uber the same way we do. To answer that question, we can look at two major cities in central China just an hour train ride apart. Shanghai, a city of more than 24 million sits an hour away from Hangzhou — a city of 8.7 million inhabitants but covering almost three times as much area.

Though Uber aims to provide the same level of service everywhere, it is actually the cities themselves that shape Uber to serve them. We’ll look at this problem in Shanghai and Hangzhou by trying to figure out how people use Uber exactly and then who it is in each city that is using Uber.

How do people use Uber?

In Shanghai, the most common day for a rider to take Uber is on a Wednesday while the most popular day of Uber use in Hangzhou is Sunday. This might have something to do with where the users are using Uber to go in both cities. In Hangzhou, a substantially larger portion of the trips tend to be to and from residential areas in the city as compared to Shanghai. Meanwhile, in Shanghai a large portion of the trips go to and from a downtown district like the Jing’an (静安寺) area – with the majority of these trips occurring during a weekday.
If we look at when both cities tend to use Uber – we see the biggest discrepancy is in the nighttime. Between 9pm – 3am, Shanghai does almost 33% more of its total trips while Hangzhou is more spread out throughout the day.

And, almost 15% of all Shanghai riders in the last month hailed from a city other than Shanghai — we can make some assumptions that those users might perhaps be here for business and as such be riding while just 6% of Hangzhou riders in the last month weren’t from Hangzhou.

So now that you know how people use Uber, let’s get into why people use Uber. As you may have heard, we’ve recently launched a new feature in both Hangzhou and Shanghai called People’s Uber+.

Who are the people using People’s Uber+?

People’s Uber+ is a new feature that allows you to request a car and then share that car with another rider heading almost to the same exact location. By using one car instead of two, you get a cheaper price, help the environment by reducing the carbon emission load and also help to reduce congestion by taking an extra car off the road.

We surveyed thousands of People’s Uber+ users in both cities and found that who our riders were and why they chose to ride with us actually varied quite a lot.

Firstly, the majority of People’s Uber+ rider surveyed in Shanghai were female while the majority of People’s Uber+ users surveyed in Hangzhou were male. 70% of Hangzhou respondents described themselves as being under the age of 25 while only 23% of Shanghai respondents stated they were under the age of 25. Presumably, this might have something to do with when and where you choose to ride.
We also asked respondents to tell us why they were choosing to ride with us on PU+. Just 23% of users in Shanghai said they rode for the environmental benefit provided to the city while 62% of Hangzhou users said they rode for the environment. On a similar note, 17% of Shanghai users said they were riding to reducing congestion issues while 55% of Hangzhou users said that was a top concern for them.

 

But interestingly enough, the biggest concern was the same for both Shanghai and Hangzhou users. It was the amount of time they spent waiting for a ride. We’ve been working on this problem every single day. Since the beginning of the year, the time riders spent waiting for a car has gone down by more than 25%. While we continue to add more cars, we hope to reduce waiting times in these cities and the next.