优步发布2016年春节出境游出行报告 Uber China Publishes 2016 Chinese New Year Cross-border Travel Report
作者：——中国用户在境外319个城市使用Uber App，出境游订单数同比增长近1000%
——Uber 境外用户来华旅游、探亲人数增长8.4倍，订单数同比增长近1000%
——美国蝉联优步用户出境游最热门国家
——上海为Uber境外用户来华最热门城市
今日，中国优步（UBER）发布一年一度的『2016优步春节出境游出行报告』。据优步平台上的大数据统计，2016年猴年春节期间（2月5日-19日），中国优步的用户境外自助游足迹遍及全球6大洲，在65个国家和地区的319个城市打开了手机上的 Uber 应用，使用优步在全球范围内提供的即时用车出行服务。这是优步第三次发布『出境游』系列大数据分析报告，前两次分别是2015年春节和国庆。本次报告除了提炼出中国用户“走出去”的数据，还加入了境外用户来华旅游、探亲的一些有趣数据。
一、中国用户在境外319个城市用Uber叫车，人数同比增长近900%，订单数增长近1000%
与2015年羊年春节海外游比较，今年春节在境外使用Uber APP叫车的优步用户人数实现同比882%、总行程数973%的大幅增长。与去年春节相比，优步用户在境外人均叫车的次数更多，分布的国家和城市也更广泛——在全球用车的城市数从2015年的157个城市翻了一倍达到319个。 这表明有越来越多的用户认识到Uber的网络和服务覆盖全球，具有独一无二的优势，也是境外游必不可少的出行神器。
二、中国用户出境游热门国家和地区、城市排名——美国蝉联最受欢迎目的国
本次入榜2016年春节中国优步用户出境游最多的前十名热门国家和地区包括——美国、英国、中国台湾、澳大利亚、新加坡、中国香港、加拿大、中国澳门、泰国、法国。用户所到最多的前十名热门城市则包括——香港、台北、洛杉矶、新加坡、纽约、旧金山、澳门、伦敦、曼谷和悉尼。这些喜爱境外游的优步国内用户又来自哪些城市呢？从用户注册地来看排名靠前的先后为上海、北京、广州、深圳、杭州和成都这六大城市。
三、Uber海外65国330个城市的用户来华旅游、探亲，订单数同比增长近1000%
优步除了支持中国用户出境游的即时用车，还为海外来华旅游和探亲的人群提供了极大的出行方便。据统计，春节期间有来自全世界 65个国家和地区的330个城市（以用户注册地计）的Uber境外用户从四面八方来到中国旅游或者探亲。虽然讲着不同语言，有着不同的文化背景，但他们却可以使用同一个 Uber App 在国内几十个城市一键快捷叫车，无需做任何改变，这对外国游客和归国同胞们来华的出行体验可谓是极大的升级，将中国与全球无缝连接。
对比2015年春节期间入境游的数据，今年春节在中国大陆使用Uber App叫车的Uber境外用户人数实现同比841%、总行程数同比969%的增长。从用车人数上看，Uber境外用户来华旅游和探亲最热门的前10名城市依次是上海、北京、深圳、广州、杭州、成都、天津、长沙、武汉、苏州。而根据注册地信息，这些Uber境外用户来自美国和香港特别行政区的人数居多。
四、通过深入挖掘和分析数据，我们还发现了一些有趣的事实：
- “境外使用Uber最多
的出行达人来自上海”——猴年春节期间，境外游搭乘Uber次数最多的中国用户来自上海，在两周之内多个国家共使用Uber乘车50多次，相当于城市中出行全程使用Uber，堪称Uber海外出行的达人。
- “境外使用Uber走的最远的用户来自成都”——该用户在美国的迈阿密单次出行远达360多公里。
- 上千名中国用户在两个或者两个以上不同的国家使用了Uber——其中一位注册地在北京的用户甚至在两周期间游览了6个国家并且在所到之城均使用Uber叫车出行。
- 京、沪、广、深、杭、渝的用户境外游偏好的目的地——上海的用户最喜欢去新加坡、台北；深圳、广州的用户最喜欢去香港和洛杉矶，成都的用户很喜欢去洛杉矶和多伦多，而北京用户境外游的前三名城市都在美国——纽约、洛杉矶、旧金山，这三个最热门的美国城市也出现在各城用户热门目的地排名的前五名中。
- “美国再次高居优步用户境外游热门目的国的榜首，贡献的订单量也最多”——中国用户在美国使用Uber的订单数占境外游用车订单总数的比例超过40%。这一方面受益于美国近年放宽对中国人旅游签证的要求，一次颁发10年签证；另一方面也和Uber是美国本土最大的叫车软件，覆盖超级广泛有关——目前，Uber已经覆盖美国206个城市，相当于覆盖全美国80%的人口，市场份额遥遥领先于行业其他企业。
作为唯一一款覆盖全球范围最广的即时叫车手机应用，优步（Uber）像一个贴身小秘书一样，为用户在全球68个国家/地区的近400个城市提供多种出行选择。在Uber已覆盖的任何一个城市，用户使用Uber App即可通过移动指针或者输入地址在内置地图上精准定位、一键叫车。优步通过后台领先的算法为用户自动派单就近匹配司机，短短两三分钟内就会有一辆车根据定位导航开到你面前，实现跨越语言障碍的即时用车，不必再钻研当地交通出行的各种攻略，实现轻松优雅、任性随意地探索城市各个角落。而即使是在小费盛行的国家，Uber的合作司机（的士除外）一律免收小费，而且价格实惠。
为方便更多的优步(Uber)用户在全球各大城市出行，优步（Uber）不断增加新的支付方式，不仅接入了各大国际信用卡，在2015年优步还开通了百度钱包、支持银联卡，更携手支付宝开通了国内外跨境支付方式，使2016年春节期间在香港、澳门、台湾出行的优步乘客可以通过事先绑定的支付宝账户直接以人民币电子支付出行账单，不仅解决了部分用户没有国际信用卡的麻烦，也节省了换汇换款的麻烦。
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Uber Records 1000% Increase in Overseas Trips by Chinese Uber Users During Chinese New Year Holiday
Uber China today released the 2016 Chinese New Year Cross-Border Travel Report, its annual analysis of how Uber users from Mainland China used Uber in other markets around the world during the two-week peak travel period for Chinese holidaymakers around the Chinese New Year (CNY) holiday.
900% Year-on-Year Growth in Chinese Users Hailing Rides in other Regions During CNY, 1000% Increase in Number of Trips
Uber’s data for this period illustrates that Uber users from Mainland China used the Uber app to get a ride in 319 cities across 65 countries and regions worldwide. Compared with the 2015 CNY travel period, the number of Uber users from mainland China using the app to hail rides in other countries and regions increased by 882% this year, with the total number of trips taken increased by 973%.
The results demonstrate how Chinese Uber users are increasingly taking advantage of Uber’s unparalleled scale and network, with the average number of trips per user and the number of countries and cities visited by Chinese Uber users also growing sharply compared to last year. This year, Chinese Uber users hailed rides in 319 cities around the globe, more than double the 157 global cities where they used Uber during CNY 2015.
U.S. and U.K. Among The Most Popular Destinations for Uber Users from China
The top ten countries and regions where Uber users from Mainland China hailed local Uber rides were the United States, the United Kingdom, Taiwan, Australia, Singapore, Hong Kong, Canada, Macau, Thailand, and France. The top ten cities where Chinese Uber users hailed local rides were Hong Kong, Taipei, Los Angeles, Singapore, New York, San Francisco, Macau, London, Bangkok, and Sydney. The top six cities of origin for Uber users using the app outside their home region were Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou and Chengdu.
Over 800% Increase in International Users Hailing Uber Rides in Mainland China
During the Chinese New Year, Uber users from 330 cities across 65 countries and regions took Uber trips in Mainland China, whether travelling as tourists or visiting relatives over the New Year. Even users who don’t speak Chinese can hail a ride on their Uber app in China as easily as they would in their home region, making travel even more convenient for visitors to the country.
Based on the number of rides, the most popular 10 destinations for international users were Shanghai, Beijing, Shenzhen, Guangzhou, Hangzhou, Chengdu, Tianjin, Changsha, Wuhan, and Suzhou. The United States and Hong Kong were the top two regions of origin for Uber users visiting China during the holidays. Compared to 2015, the number of international users hailing rides in China during the CNY period increased by 841%, with the total number of trips taken increasing by 969%.
Analysis of this year’s Chinese New Year travel data also shows that:
- A Shanghai registered Uber user hailed the most rides – over 50 trips across a number of different countries, over the two-week CNY period. This probably account for the vast majority of this user’s local travel needs during overseas trips.
- The longest journey taken by a Chinese Uber user internationally was by a Chengdu Uber user, who hailed a ride in Florida, and travelled for more than 360 kilometers on that single trip.
- More than 1,000 Uber users from Mainland China hailed rides in two or more countries during the holiday. One particularly active Uber user from Beijing hailed rides in 6 different countries and regions during the holiday.
- For Shanghai Uber users, the most popular overseas destinations were Singapore and Taipei. Shenzhen and Guangzhou users favoured Hong Kong and Los Angeles. For Chengdu users, Los Angeles and Toronto were on top. And for Beijing users the most popular locations were New York, Los Angeles, and San Francisco. These three US cities also featured in the top five for users from almost every major city in China.
- The United States was again the most popular destination for Chinese Uber riders, attracting both the most Uber riders from China and also the most rides. 40% of the total number of rides taken by Chinese users outside Mainland China took place in the U.S. The popularity of the United States with Chinese Uber users is most likely due to eased visa procedures for Chinese citizens, and also Uber’s extensive network in the U.S., which now covers 206 cities and more than 80% of the U.S. population.
Uber is the world’s only truly global mobile ridesharing platform. In 400 cities across 68 countries and regions around the world, users can open the app, enter their address or select their location on the app’s built-in map, and hail a car to their location quickly and conveniently. Uber’s sophisticated matching algorithms and powerful backend technology ensure that an Uber car will be at the user’s location within an average of a few minutes. By eliminating local language barriers, saving users the hassle of figuring out local transportation systems, and providing simple and transparent pricing, Uber makes it easy for travelers to explore new and exotic destinations around the globe.
Making the experience even more convenient, Uber constantly adds new payment options for users to choose. In China, for example, over the last year Uber has added UnionPay, Alipay, and Baidu Wallet to its payment options for local users in addition to international credit cards. Shortly before the Chinese New Year holiday Uber and Alipay began rolling out a new cross-border payment function that enables Chinese Uber users to pay for Uber journeys in other markets using their Alipay account, and to be billed directly in RMB. The service is now available in Hong Kong, Taiwan, and Macao, and will be extended to more markets during 2016. This new functionality eliminates the need for Uber users from China to connect a dual-currency credit card with their Uber account in order to use the app outside their home market, making international travel even quicker and easier.