UBER INSERTION ORDER TERMS 廣告訂單條款

IMPORTANT: BEFORE YOU SIGN THE UBER INSERTION ORDER, PLEASE READ THESE UBER ADVERTISING INSERTION ORDER TERMS. BY SIGNING THE UBER INSERTION ORDER, YOU AGREE TO THESE TERMS ON BEHALF OF THE AGENCY OR ADVERTISER DEFINED IN THE IO.
重要：在您簽署 UBER 廣告訂單前，請先閱讀「UBER 廣告訂單條款」。簽署 UBER 廣告訂單，即表示您代表本廣告訂單中定義的廣告公司或廣告客戶同意這些條款。

1. Interpretation 解釋

The Uber Insertion Order (“IO”), in which these terms (“Terms”) are incorporated, is entered into by the Uber entity/(ies) defined in the IO (“Uber”) and the Agency or Advertiser defined in the IO. The Terms are governed by the IAB/AAAA Standard Terms and Conditions Version 3.0 (“IAB Terms"), available at https://www.iab.com/wp-content/uploads/2015/06/IAB_4As-tsandcs-FINAL.pdf, which are incorporated herein by reference (together the “Agreement”). Capitalized terms used herein but not defined will have the meanings given by the IAB Terms. If the IO is executed directly by an Advertiser, all obligations of “Agency” and “Advertiser” will be the obligations of Advertiser. The Agreement is governed by the laws of Taiwan (R.O.C.) and the parties irrevocably consent to exclusive jurisdiction and venue in the courts sitting in Taipei District Court in the first instance. In the event of any conflict or inconsistency, the order of precedence shall be: 1) the IO, 2) the Terms, 3) any other terms incorporated herein by reference, and 4) the IAB Terms.
Uber 廣告訂單 (下稱「IO」) 中的條款 (下稱「條款」)，係由本 IO 中定義的 Uber 實體 (下稱「Uber」) 及廣告公司或廣告客戶簽訂。本條款依從 IAB/AAAA 標準條款與細則第 3.0 版 (下稱「IAB 條款」)，詳情請見：https://www.iab.com/wp-content/uploads/2015/06/IAB_4As-tsandcs-FINAL.pdf，並經引用併入本文 (以下統稱「協議」)。此處使用但未定義的大寫術語，將具有 IAB 條款所賦予的含義。若本 IO 是直接由廣告客戶簽署，則「廣告公司」與「廣告客戶」的所有義務都將由廣告客戶承擔。本協議以台灣 (中華民國) 法律為準據法，各方均需同意台北地方法院作為初審場地及其具有專屬管轄權，且無法撤回同意。如有任何衝突或矛盾之處，應遵循下列優先順序處理：1) 本 IO、2) 條款、3) 任何其他經引用併入本文的條款，以及 4) IAB 條款

2. Intellectual Property 智慧財產

a. Advertiser grants (or shall procure the grant to) Uber a limited, royalty-free, non-exclusive and nontransferable license during the campaign to convert (if necessary), publish, display, and distribute the Ads in the placements in the Uber app, Uber Eats app, or other surface owned or operated by Uber (together, the “Uber Platform”) as specified by the Media Plan throughout the Territory defined in the IO. Unless otherwise explicitly authorized, Uber may not alter or edit the Ads without the prior written consent of Advertiser, however, Uber may resize or reformat the Ads, including any logos as may be necessary to publish the Ads. Uber reserves the right to add an appropriate disclosure to any Ads that might not be distinguishable from editorial content.
廣告客戶在活動期間向 Uber 授予 (或應促使授予) 有限、免版稅、非獨占且不可轉讓的許可，以便在 Uber App、Uber Eats App 或其他由 Uber 擁有或營運的平台 (以下統稱「Uber 平台」) 版位中轉換 (如有必要)、發佈、展示和傳播廣告，並依媒體方案載明的方式在本 IO 中定義的地區執行。除非另有明確授權，否則未經廣告客戶事先書面同意，Uber 不得更改或編輯廣告，但如因發佈廣告所必要，Uber 得調整廣告大小或格式，包括任何標誌。對於任何可能無法與非廣告內容區分的廣告，Uber 保留在廣告中適當添加揭露事項的權利。

b. Neither party will acquire any license or right to any names, logos, designs, trademarks, social media, service marks, or trade names used by the other party (the “Advertiser Marks” and “Uber Marks” respectively, and collectively “Marks”), or the copyrights, or other form of intellectual or commercial property or other proprietary rights of either party and will not use such property or rights in any manner, except as herein permitted. All uses of a party’s Marks by the other party will be in the form and format specified or approved by the owner of such Marks. Neither party will use the other party’s Marks without the prior, express, written consent of the other party except that after the campaign, Uber may use the Ads solely to promote Uber’s advertising business.
任一方均不會取得對方使用的任何名稱、標誌、設計、商標、社交媒體、服務標誌或商號的任何許可或權利 (以下分別稱為「廣告客戶標誌」和「Uber 標誌」，統稱「標誌」)，或任一方的版權，或其他形式的智慧財產權、商業財產權或其他專有權利，且除非本文中許可，否則不得以任何方式使用此類財產或權利。任一方對另一方標誌的所有使用方式均須遵循此類標誌的所有權人指定或核准的形式和格式。未經對方事先明確書面同意，任一方不得使用對方的標誌，除了在活動結束後，Uber 可將廣告用於且僅限用於宣傳 Uber 的廣告業務。

c. All goodwill related to the use of a party’s Marks by the other party will inure to the benefit of the owner of such Marks. All rights not granted are expressly reserved.
任一方對於另一方標誌的所有善意使用方式，應符合此類標誌所有權人的利益。所有未在此明示授與之權利均保留。

3. Third-Party Technology 第三方技術

Any third-party tags, pixels, tracking links, software code, or other technology shall be subject to Uber’s prior written approval. Any such technology may only be used for the purpose of measuring campaign performance.
任何第三方標籤、像素、追蹤連結、軟體程式碼或其他技術，均須事先取得 Uber 書面核准方可使用。任何此類技術僅可用於評估活動成效。

4. Non-guaranteed 無保障方案

Unless otherwise set forth the applicable line item, all Deliverables are non-guaranteed.
除非另有規定適用的項目，否則所有產出成果均為無保障方案。

5. Reporting 回報

Section IV(b) of the IAB Terms shall be deleted in its entirety. Uber will make reporting available on a regular basis, unless otherwise specified. Uber’s measure of billable metrics shall be the controlling measurement for invoicing advertising fees. Any reporting provided by Uber to Advertiser hereunder is subject to adjustment upon invoicing and shall constitute Uber’s Confidential Information as defined in the IAB Terms. Advertiser may only use such reporting for its internal business purposes.
IAB 條款第 IV(b) 節應完全刪除。Uber 會定期提供報告，除非另有說明。Uber 將以計費指標作為開立廣告服務費發票的主要依據。 Uber 根據本協議提供給廣告客戶的任何報告，均可能在開立發票後進行調整，且應將報告視為 IAB 條款中所定義的 Uber 機密資訊。廣告客戶僅能將此類報告用於內部業務用途。

6. Payment & Taxes 付款與稅金

Unless otherwise expressly stated, all amounts or other sums payable or consideration to be provided under or in accordance with this IO are exclusive of value-added taxes (“VAT”). If VAT is imposed on any supply made under or in accordance with this IO, the party providing consideration for that supply must pay to the supplier an additional amount equal to the VAT payable on or for the supply subject to that party receiving a valid Government Uniform Invoice (“GUI”) in respect of the supply at or before the time of payment. Payment of the additional amount will be made at the same time as any payment or consideration for the supply is required to be made or provided in accordance with this IO. If any deductions or withholdings are required by law to be made from any amounts payable by or on behalf of one party to the other party under this IO, the paying party shall be obligated to pay to the receiving party such amount as will, after the deduction or withholding has been made, leave the other party with the same amount as it would have been entitled to receive in the absence of any such requirement to make a deduction or withholding. Where Uber and Advertiser have both agreed that no consideration is to be provided for the advertising campaign(s) for promotional reasons, Portier Taiwan and/or Uber Formosa, as applicable, will deem the value of services as being at market value. Portier Taiwan and/or Uber Formosa will accordingly issue a GUI to Advertiser based on the value of services as mentioned, even though the Advertiser is not being charged for the services.
除非另行明確聲明，否則根據或依照本 IO 提供的所有金額或其他應付款項總額或對價，均不包括增值稅 (下稱「VAT」)。如果根據或依照本 IO 提供的任何供應品項徵收 VAT，則為該品項提供對價的一方必須向供應商支付一筆額外費用，金額等於供應品項應支付的 VAT，前提是該方於付款時或付款前收到該供應品項的有效統一發票 (下稱「GUI」)。額外金額的付款，會在您依照本 IO 為供應品項支付任何款項或對價的同時支付。對於任何一方或其代表應根據本 IO 支付給另一方的款項，如果法律規定須扣除或預扣款項，則付款方有義務在已扣款或預扣的情況下，向另一方支付在未被要求扣款或預扣的情況下其本應收到的相同金額。若 Uber 與廣告客戶均同意不因促銷而為廣告活動提供報酬，則 Portier Taiwan 和/或 Uber Formosa (視情況而定) 將視服務價值為市場價值。Portier Taiwan 和/或 Uber Formosa 將根據所述服務的價值向廣告客戶開立 GUI，即使廣告客戶並未支付服務費用

7. Representations & Warranties 聲明與保證

Advertiser represents and warrants that the use or publication by Uber of the Ads, Advertising Materials, or any other data or information provided by or on behalf of Advertiser to Uber, in any currently existing or future formats or media, will not (i) violate any right of any third party, including but not limited to, any copyright, trademark, patent, moral right or right of publicity or privacy, (ii) contain any statement that is false, misleading, deceptive, malicious or defamatory, (iii) violate any applicable law, rule, or regulation, industry guidelines, or Advertiser’s policies, (iv) contain any claims that are not supported by sufficient prior substantiation, or (v) violate Uber’s Advertising Policies as of the date of the IO or contain any material which is otherwise unlawful, defamatory or obscene, or which or which may encourage a criminal offense or otherwise give rise to civil liability. Advertiser further represents and warrants to Uber that: (vi) if the Ads are delivered to Uber in electronic form, such Ads, data and information will not contain any viruses, worms, malware or other code or devices capable of disabling or interfering with any computer systems or software; (vii) Advertiser will not discriminate against any particular race, ethnicity, culture, country, belief, national origin, age, sexual orientation, gender, gender identity or expression, disability, condition, or toward any member of a protected class; (viii) in respect of video ads, it has obtained licence(s) to exercise synchronisation rights (or equivalent rights to incorporate audio works into Advertiser’s video ads) from the copyright owners and that the licence permits use in connection with all forms of advertising (including on Uber); (ix) Advertiser will comply with all applicable laws and regulations in its performance of the IO, including ACCC guidance, privacy and data protection laws, Advertiser’s privacy and other policies, and state and local laws related to contests/sweepstakes, promotions and/or offers; and (xx) any sweepstakes, contests, promotions, coupons, games or other promotional elements sponsored or administered by Advertiser, its agents, or subcontractors, in connection with any campaign under the IO will comply with all applicable federal, state, and local laws, rules and regulations, and industry best practices and standards.
廣告客戶聲明並保證，Uber 透過任何現有或未來的格式或媒體使用或發佈廣告、廣告素材、由廣告客戶提供或代表廣告客戶提供給 Uber 的其他任何資料或資訊，不會 (i) 侵犯任何第三方的任何權利，包括但不限於任何版權、商標、專利、著作人格權、個人公開權或隱私權，(ii) 包含任何虛假、誤導、欺騙、惡意或誹謗的陳述，(iii) 違反任何適用法律、規則或法規、行業準則或廣告客戶的政策，(iv) 包含任何事先沒有充分證據支持的聲明，或 (v) 在本 IO 有效期間違反 Uber 的廣告政策，或包含任何非法、誹謗或淫穢素材，或可能慫恿犯下刑事罪責或導致民事責任的素材。廣告客戶進一步向 Uber 聲明並保證：(vi) 若廣告係以電子形式交付 Uber，則此類廣告、資料及資訊不會包含任何病毒、蠕蟲、惡意軟體或其他能夠停用或干擾任何電腦系統或軟體的程式碼或裝置；(vii) 廣告客戶不會歧視任何特定種族、族裔、文化、國家、信仰、國籍、年齡、性取向、性別、性別認同或表現、身心障礙、疾病之人士，或任何屬於受保護階層的成員；(viii) 就影片廣告而言，其已獲得著作權人的行使同步重製權 (或將音訊作品納入廣告客戶之影片廣告的同等權利) 許可，並且該許可允許將其用於所有形式的廣告 (包括 Uber)；(ix) 廣告客戶在執行本 IO 時將遵守所有適用的法律和法規，包括 ACCC 指引、隱私權及資料保護法律、廣告客戶的隱私權及其他政策，以及與競賽/抽獎、額外獎勵和/或優惠相關的州及地方法律；及 (xx) 廣告客戶、其代理人或外包商在任何與本 IO 相關的活動中贊助或管理的任何抽獎、競賽、額外獎勵、優惠券、遊戲或其他促銷元素，皆將遵守所有適用的聯邦、州及地方法律、規則和法規以及業界最佳做法和標準。

8. Indemnification 補償

Advertiser will indemnify, defend and hold harmless Uber, its affiliates and their directors, officers, employees and agents against all claims, damages, losses and expenses (including reasonable attorney’s fees) with respect to any third-party claim arising out of or related to: (a) any Ad, Advertising Materials (if applicable), or other materials provided by Advertiser or any material to which users can link, or any products or services made available to users, through the Ads; (b) the negligence or willful misconduct of Advertiser and its employees or agents in their performance of the IO; (c) a breach of Advertiser’s representations, warranties or obligations in the IO; or (d) any claims that the Ads infringe or otherwise violate the intellectual property rights, rights of publicity, or other proprietary rights of any third party, or are defamatory, disparaging, or discriminatory.
對於由下列原因引發或與之相關的任何第三方索賠所導致的一切索賠、損害、損失和費用 (包括合理的律師費) ，廣告客戶應向 Uber、其關聯公司及其董事、高級主管、員工和代理人提供賠償、保護，使其免受損害：(a) 任何廣告、廣告素材 (如適用) ，或由廣告客戶提供的其他素材或使用者可連結的任何素材，或透過廣告提供給使用者的任何產品或服務；(b) 廣告客戶及其員工或代理人在執行本 IO 時因疏忽或故意所致的不當行為；(c) 違反廣告客戶在本 IO 中的聲明、保證或義務；或 (d) 任何聲稱廣告侵害或以其他方式侵犯任何第三方的智慧財產權、個人公開權或其他專有權利，或誹謗、貶低或歧視的主張。

9. Feedback 意見回饋

Nothing in the IO or in the parties’ dealings arising out of or related to the IO will: (a) restrict Uber’s right to use, profit from, disclose, publish, keep confidential, or otherwise exploit any suggestion or idea for improving or otherwise modifying Uber’s products or services (“Feedback”) provided by Advertiser; or (b) require Uber to compensate or credit Advertiser or the individual providing such Feedback. Feedback shall not be deemed Advertiser’s Confidential Information if such Feedback relates to Uber’s products or services.
本 IO 中或雙方因本 IO 而起或與之相關的任何交易均不會：(a) 限制 Uber 利用廣告客戶提供的任何建議或想法 (下稱「意見回饋」) 來改善或修改 Uber 產品或服務的權利，無論是使用、獲利、揭露、發佈、保密或其他利用方式；或 (b) 要求 Uber 對廣告客戶或提供意見回饋的個人給予補償或點數。若意見回饋與 Uber 的產品或服務有關，則不應視為廣告客戶的機密資訊。

10. Alpha and Beta Products Alpha 與 Beta 測試版產品

If Advertiser tests Alpha or Beta Product(s), Advertiser will record and report all Feedback, problems, and issues regarding such product(s) as well as performance of such product(s) including interactions, engagement, and conversions occurring on or off platform (“Pilot Program Results”) to Uber on a timely basis, as mutually agreed between the parties. Pilot Program Results constitute Uber’s Confidential Information.
若廣告客戶試用 Alpha 或 Beta 測試版產品，廣告客戶將依據雙方協議，及時記錄並向 Uber 回報與此類產品相關的所有意見回饋和問題，以及此類產品的表現，包含平台內外發生的互動、參與和轉換 (下稱「試行計畫結果」)。試行計畫結果屬於 Uber 的機密資訊。

11. Limitation of Liability 責任限制

SECTION XI OF THE IAB TERMS SHALL BE DELETED IN ITS ENTIRETY. IN NO EVENT WILL EITHER PARTY BE LIABLE FOR ANY CONSEQUENTIAL, INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL OR EXEMPLARY DAMAGES WHATSOEVER, INCLUDING WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS, BUSINESS INTERRUPTION, LOSS OF INFORMATION AND THE LIKE, INCURRED BY THE OTHER PARTY ARISING OUT OF THE IO, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. UBER’S TOTAL CUMULATIVE LIABILITY OF EACH AND EVERY KIND UNDER THE IO WILL NOT EXCEED THE TOTAL AMOUNTS PAID OR PAYABLE BY ADVERTISER TO UBER UNDER THE IO. THIS LIMITATION OF LIABILITY SHALL NOT LIMIT EITHER PARTY’S LIABILITY ARISING FROM ITS INDEMNIFICATION OBLIGATIONS SET FORTH HEREIN, WILFUL MISCONDUCT, GROSS NEGLIGENCE, A BREACH OF ITS CONFIDENTIALITY OBLIGATIONS, OR ANY OTHER LIABILITY WHICH CANNOT BE EXCLUDED BY LAW.
IAB條款第XI節應全部刪除。在任何情況下，任何一方均不對任何衍生*、間接性、*帶性、*罰性、*殊性或懲戒*損害賠*負責，包括但不限於另一方因IO而產生的利潤損失、業務中斷、資訊損失等，即使該方已被告知此類損害賠償的可能性。根據IO規定， UBER的累計責任總額不會超過廣告客戶根據IO規定向UBER支付或應支付的總額。本責任限制不得限制任何一方因本協議規定的賠償義務、故意不當行為、重大過失、違反其保密義務或法律不能排除的任何其他責任而產生的責任。

12. Advertising Policies 廣告政策

Advertiser will comply with Uber’s Global Advertising Content Policy available at https://www.uber.com/legal/en/document/?name=global-advertising-content-policy&country=united-states&lang=en and Uber’s Global Advertising Targeting Policy available at https://www.uber.com/legal/en/document/?name=global-advertising-targeting-policy&country=united-states&lang=en (together, “Uber’s Advertising Policies”). Uber will require all advertising on its platform to comply with Uber’s Advertising Policies. Uber will not ensure competitive separation on the Uber Platform. Uber may, in its sole discretion, with or without notice to Advertiser and whether or not Ads have been previously accepted by Uber: (i) refuse to publish Ads that do not comply with Uber’s Advertising Policies, (ii) remove non-complying Ads, (iii) delay publication of any Ads and/or any campaign(s) as a result of non-compliance, and/or (iv) terminate the IO as a result of suspected intentional non-compliance with Uber’s Advertising Policies, and/or (v) pause the campaign and notify Advertiser of the reasons for such rejection or removal and allow Advertiser to pause the campaign and submit a new Ad. Uber may modify Uber’s Advertiser Policies and other policies from time to time and post them online at Uber.com/legal.  Any modifications to a policy will be effective on the date such updated policy is posted.
廣告客戶應遵守 Uber 的全球廣告內容政策，詳情可參閱 https://www.uber.com/legal/en/document/?name=global-advertising-content-policy&country=united-states&lang=en，以及 Uber 的全球廣告定位政策，詳情可參閱 https://www.uber.com/legal/en/document/?name=global-advertising-targeting-policy&country=united-states&lang=en (以下統稱「Uber 的廣告政策」)。Uber 將要求其平台上的所有廣告遵守 Uber 的廣告政策。Uber 不保證會在 Uber 平台上實施競爭分離。Uber 可自行決定是否通知廣告客戶，且不論 Uber 先前是否曾接受廣告，其皆可：(i) 拒絕發佈不符合 Uber 廣告政策的廣告，(ii) 移除不符合規定的廣告，(iii) 因違規而延遲發佈任何廣告和/或任何活動，和/或 (iv) 因對方涉嫌故意違反 Uber 廣告政策而終止本 IO，和/或 (v) 暫停行銷活動並通知廣告客戶其遭到拒絕或移除的原因，並允許廣告客戶暫停廣告活動後再提交新廣告。Uber 可能會不時修改 Uber 的廣告客戶政策和其他政策，並於 Uber.com/legal 進行線上發佈。  政策的任何修改內容將於政策的更新發佈日期生效。

13. Data Protection 資料保護

The parties agree and acknowledge that no personal data as defined in the General Data Protection Regulation (GDPR) will be shared between the parties pursuant to this IO. Should Uber wish to share any personal data with the Advertiser under this IO, or such personal data becomes available to the Advertiser, the Advertiser must enter into an appropriate data processing agreement for such activities as required by Uber.
雙方同意並確認，雙方均不會根據本 IO 分享歐盟一般資料保護規則 (GDPR) 中定義的個人資料。若 Uber 希望在符合本 IO 規定的情況下與廣告客戶分享任何個人資料，或廣告客戶獲得可使用此類個人資料的途徑，則廣告客戶必須就 Uber 要求，針對此類活動與 Uber 締定適當的資料處理協議。

14. Retargeting & Segmenting Prohibited 禁止再行銷與細分區隔

Advertiser represents and warrants that it will not use any data arising from campaign(s) to: (a) retarget or enable any other party to retarget a user of Uber outside of the Uber Platform; or (b) create audiences, segments, look-a-likes, or attributes for any purpose.
廣告客戶聲明並保證，不會將活動產生的任何資料用於以下用途：(a) 再行銷或讓任何其他方在 Uber 平台外對 Uber 使用者再行銷；或 (b) 為任何目的建立受眾、細分區隔、類似區隔或屬性。

15. Optional Programs 可選方案

a. Subscription. Advertiser may indicate its agreement to opt-in to a year-long subscription (the “Subscription”) for recurring monthly flights for its Campaign according to the Media Plan indicated in the IO. The Subscription is billed every month on a recurring basis in accordance with the Payment terms described above, unless canceled before the last day of each month by emailing the Uber Primary Contact listed on the IO.
訂閱。廣告客戶可表示同意依照本 IO 中所述的媒體方案，為其活動選擇為期一年的訂閱 (下稱「訂閱」)，每月定期投放。訂閱會依照上文所述的付款條款每月定期收費，除非在每月最後一天前透過電子郵件通知本 IO 上所列的 Uber 主要聯絡人取消訂閱。

b. Case Study. If indicated on the IO, Uber may use the Ads and information from the Campaign to develop a case study that summarises and discusses insights and data from the Flight Dates, which Uber may use, along with Advertiser Marks, solely to market and/or advertise its Advertising Program to prospective advertisers.
個案研究。若已於本 IO 中說明，則 Uber 可能會使用廣告和活動中的資訊來建立個案研究，總結及討論投放日期的深入分析和資料，Uber 可能會將此類研究和廣告客戶標誌一起用於且僅限用於向潛在廣告客戶行銷和/或推廣其廣告方案。

c. Merchant Ad. If Advertiser is a Merchant (as defined in the Uber Eats Merchant Terms and Conditions available at https://www.uber.com/legal/en/document/?name=uber-eats-merchant-terms-and-conditions&country=taiwan&lang=zh-tw, the (“Merchant Agreement”) on the Uber Eats app, Advertiser may indicate on this IO its authorisation for Uber to use and create an Ad or Ads from, without further approval from Advertiser, Your Marketing Materials (as defined in the Merchant Agreement), or other images or materials used in connection with the display of Merchant’s items on the Uber Eats app in accordance with the Merchant Agreement.
商家廣告。若廣告客戶為 Uber Eats App 上的商家 (如「Uber Eats 商家條款與細則」中所定義，詳情可參閱：https://www.uber.com/legal/en/document/?name=uber-eats-merchant-terms-and-conditions&country=taiwan&lang=zh-tw，下稱「商家協議」)，則廣告客戶可在本 IO 中註明授權 Uber 可在未經廣告客戶進一步核准的情況下，依據商家協議使用您的行銷素材 (如商家協議中所定義)，或與在 Uber Eats App 上展示商家商品相關的其他影像或素材來製作廣告。

d. Voucher. If it is indicated on the IO that Advertiser will surface a rides or Uber Eats voucher to end users as part of its Ad, Advertiser agrees to the Uber Vouchers Product Addendum to the Uber for Business General Terms & Conditions available at https://www.uber.com/legal/en/document/?name=uber-for-business-product-addendum---vouchers&country=taiwan&lang=zh-tw (incorporated herein by reference).
抵用券。若本 IO 中表明廣告客戶將在其廣告中向使用者展示適用於搭乘行程或 Uber Eats 的抵用券，即表示廣告客戶同意 Uber 企業版一般條款與細則的 Uber 抵用券產品附錄，詳情可參閱 https://www.uber.com/legal/en/document/?name=uber-for-business-product-addendum---vouchers&country=taiwan&lang=zh-tw (經引用併入本文)。

e. Brand Pages. This clause 15(e) only applies if Brand Pages are included in the Media Plan:
品牌頁面。本第 15(e) 條僅適用於媒體方案中包含品牌頁面的情況：
(i) Advertiser: (x) will, from time to time, provide Uber with Advertiser Marks (defined below), creative materials, including but not limited to videos and still images for Uber’s use on the Brand Page (collectively, the “Brand Page Materials”), and all necessary rights, licenses, consent and permissions for Uber to use the Brand Page Materials as contemplated herein without Uber’s expense; (y) grants Uber a limited, revocable, royalty-free, non-exclusive and nontransferable license to convert (if necessary), publish, display, and distribute the Brand Page Materials on the Brand Page (the “Brand Page Licence”); and (z) will work with Uber in good faith to review and approve Uber’s use of the Brand Page Materials on the Brand Page in a timely manner and without unreasonable delay. Uber may not alter its use of the Brand Page Materials on the Brand Page without the prior written consent of Advertiser; provided that Uber may remove, resize or reformat the Brand Page Materials to ensure proper display or operation of the Brand Page. Advertiser may terminate the Brand Page License, for any reason or no reason, by giving Uber ninety (90) days’ prior written notice. Upon termination of the Brand Page License, Uber will promptly remove the Brand Page Materials from the Brand Page; provided that Uber may continue to use the Brand Page as permitted herein;
(i) 廣告客戶：(x) 將不定期向 Uber 提供廣告客戶標誌 (定義見下文)、創意素材，包括但不限於供 Uber 在品牌頁面使用的影片和靜態影像 (以下統稱「品牌頁面素材」)，並提供所有必要的權利、許可、同意和授權，讓 Uber 可以依照本文所述使用品牌頁面素材，且 Uber 無需支付相關費用；(y) 授予 Uber 有限、可撤回、免版稅、非獨占且不可轉讓的許可，以便在品牌頁面上轉換 (如有必要)、發佈、展示和傳播品牌頁面素材 (下稱「品牌頁面許可」)；並 (z) 將秉持真誠原則與 Uber 合作，及時審查並核准 Uber 在品牌頁面上使用品牌頁面素材，不得無故拖延。未經廣告客戶事先書面同意，Uber 不得更改在品牌頁面上使用品牌頁面素材的方式；但 Uber 得移除品牌頁面素材、調整其大小或格式，以確保品牌頁面能夠正確顯示或運作。廣告客戶可基於任何理由或無理由終止品牌頁面許可，但須提前九十 (90) 天書面通知 Uber。品牌頁面使用許可終止後，Uber 會立即從品牌頁面移除品牌頁面素材，但 Uber 得依本協議所許可的方式繼續使用該品牌頁面；
(ii) except for elements containing Brand Page Materials, Uber will design, build, and operate the Brand Page at its sole discretion. Uber will own and retain all right, title, and interest in the Brand Page except for the Brand Page Materials incorporated therein. Advertiser acknowledges that: (x) it will not acquire any license or right to the Brand Page; (y) Uber may use the Brand Page for any purpose; and (z) Uber may take down the brand page anytime, provided that there are no applicable campaigns in flight;
(ii) 除包含品牌頁面素材的元素外，Uber 將自行設計、建立及營運品牌頁面。Uber 將擁有並保留品牌頁面的所有權利、所有權和利益，但其中所包含的品牌頁面素材除外。廣告客戶確認：(x) 不會取得品牌頁面的任何許可或權利；(y) Uber 可出於任何目的使用品牌頁面；以及 (z) Uber 可隨時撤下品牌頁面，但前提是沒有進行中的適用活動；
(iii) these terms regarding the Brand Page will survive any termination or expiration of the IO.
(iii) 這些與品牌頁面相關的條款在本 IO 終止或期滿後仍繼續有效。

f. Offers. This clause 15(f) only applies if Offers are included in the Media Plan. Advertiser will fund Offer(s) for certain products available on the Uber Platform (the “Select Product”). Advertiser and Uber will mutually agree on the mechanics of the Offer(s), including applicable products, duration, discount, maximum redemptions per user, eligibility criteria, and any other material terms and conditions of the Offer(s). Advertiser will be financially responsible for all redemptions of the Offer(s) on the Uber Platform except for the portion funded by Uber as indicated on the IO. Uber will display the Offer(s) on the Uber Platform as mutually agreed.
優惠方案。本第 15(f) 條僅適用於優惠方案包含在媒體方案中的情況。廣告客戶將為 Uber 平台上提供的特定產品 (下稱「精選產品」) 出資提供優惠方案。廣告客戶與 Uber 將共同商定優惠方案的執行方式，包括適用的產品、持續時間、折抵優惠、每位使用者的最高兌換次數、資格條件標準，以及優惠方案的任何其他重要條款與細則。除本 IO 上註明由 Uber 出資的部分外，廣告客戶須為 Uber 平台上的所有優惠方案兌換承擔財務責任。Uber 將根據共同商定的方式，在 Uber 平台上展示優惠方案。

g. Sponsored Listings. This clause 15(g) only applies if Sponsored Listings are included in the Media Plan. Advertiser agrees to the “sponsored listings” section of the Uber Eats Merchant Terms and Conditions applicable to the jurisdiction in which the Uber entity is located made available on uber.com/legal which are hereby incorporated by reference.
贊助廣告。本第 15(g) 條僅適用於贊助廣告包含在媒體方案中的情況。廣告客戶同意適用於 Uber 實體所在司法管轄區的 Uber Eats 商家條款與細則中的「贊助廣告」部分，詳情可參閱 uber.com/legal，並經引用併入本文。

h. Adapted Native Creative. This clause 16(h) only applies if Adapted Native Creative is stated as being included in the IO. If applicable, Uber or Uber’s agency shall create custom native advertising creative (“Adapted Native Creative”) for Advertiser for Ads as follows:
改編原生創意內容。本第 16(h) 條僅適用於本 IO 中註明包含「改編原生創意內容」的情況。如適用，Uber 或 Uber 的廣告公司應為廣告客戶製作訂製的原生廣告創意內容 (下稱「改編原生創意內容」)，如下所示：

i. Advertiser Obligations: (x) provide Uber with creative materials, including, but not limited to sketches, artwork, illustrations, videos, songs, photos, drawings, and images (“Advertiser Creative Materials”), and Advertiser Marks for Uber’s use in creating the Adapted Native Creative for the Campaign, including providing Uber with all necessary rights, licenses, consents and permissions for Uber to use the Advertiser Creative Materials and Advertiser Marks as contemplated herein without Uber’s payment of any rights or other fees;
i.廣告客戶義務：(x) 向 Uber 提供創意素材，包括但不限於草稿、藝術作品、插圖、影片、歌曲、相片、圖畫和影像 (下稱「廣告客戶創意素材」)，以及 Uber 為活動製作改編原生創意內容所需的廣告客戶標誌，包括向 Uber 提供所有必要權利、許可、同意和授權，使 Uber 得依本協議使用廣告客戶創意素材和廣告客戶標誌，且無需為任何權利付費或支付其他費用；

ii. Uber Obligations: (x) create, or use its creative agency to create, the Adapted native Creative with the input and approval from Advertiser. For the avoidance of doubt, Advertiser Marks, Advertiser Creative Materials, and/or Adapted Native Creative shall not be used without Advertiser’s prior written approval; (y) not use the Adapted Native Creative except for serving Ads for Advertiser’s Campaign, for archival use, for inclusion in Uber’s future marketing and/or promotional use solely for Uber’s Ads Business, or as otherwise agreed to in writing by the parties.
ii. Uber 義務：(x) 獲得廣告客戶的意見和核准後，製作或由其創意廣告公司製作改編原生創意內容。為避免疑義，未經廣告客戶事先書面核准，不得使用廣告客戶標誌、廣告客戶創意素材和/或改編原生創意內容；(y) 不得使用改編原生創意內容，但以下用途除外：為廣告客戶的活動提供廣告、供存檔使用、納入 Uber 未來的行銷和/或促銷用途，並僅供 Uber 廣告業務使用，或雙方另行書面同意之事宜。

iii. Ownership & Use: Advertiser owns and retains all right, title, and interest in the Adapted Native Creative (except the Uber Marks, stylization, design, and Uber trade dress, and any Uber IP associated therewith, provided by Uber or Uber’s creative agency to Advertiser, whether in tangible or intangible form, which shall remain the property of Uber), however, Advertiser may not use the Adapted Native Creative for any purpose outside of the Uber Platform without the prior written consent of Uber in each instance.
iii.所有權與使用情況：廣告客戶擁有並保留對改編原生創意內容的所有權利、所有權和利益 (但不包括由 Uber 或 Uber 的創意廣告公司提供給廣告客戶的 Uber 標誌、風格化內容、設計、Uber 的商業外觀及與之相關的任何 Uber IP，無論其形式為有形或無形，均仍應屬於 Uber 的財產)，然而，未經 Uber 在各個情況中事先書面同意，廣告客戶不得出於任何目的，在 Uber 平台外使用改編原生創意內容。

16. Advertising Agency 廣告公司

a. (Agent signing on behalf of Advertiser/Brand Owner): if this Agreement is being signed by the Advertiser’s agent rather than an employee or officer of the Advertiser, the agent hereby warrants and represents that it is authorised by the Advertiser to sign this Agreement on the Advertiser’s behalf and that this Agreement is legally binding on the Advertiser.
(代理人代表廣告客戶/品牌所有權人簽署)：若本協議是由廣告客戶的代理人而非廣告客戶的員工或主管簽署，該代理人在此保證並聲明其已獲得廣告客戶授權，足以代表廣告客戶簽署本協議，且本協議對廣告客戶具有法律約束力。

b. (Agent signing in its own right): If this Agreement is being signed by the Advertiser in its own right but is not the owner of the Brand (“Brand Owner”), the Advertiser warrants and represents that it has the power to: (x) enter into this IO; (y) to grant the rights (including any licences); and (z) to perform its obligations, as contemplated under this Agreement, and terms of this Agreement will be ready accordingly (including references to the Advertiser’s Marks which means the Brand Owner’s marks). To the extent necessary, the Advertiser must procure that the Brand Owner complies with the terms of this Agreement.
(代理人依其權利自行簽署)：若此協議是由廣告客戶自行簽署，但其並非品牌的擁有者 (下稱「品牌所有權人」)，則廣告客戶保證並聲明其有權 (x) 締定本 IO；(y) 授予權利 (包括任何許可)；以及 (z) 履行本協議中的義務，並應相應調整本協議條款 (包括提及廣告客戶標誌，意即品牌所有權人的標誌)。在必要範圍內，廣告客戶必須促使品牌所有權人遵守本協議的條款。

17. Compliance 法規遵循

Advertiser agrees to comply with all applicable anti-corruption laws, including, without limitation the UK Bribery Act 2010 and the U.S. Foreign Corrupt Practices Act 1977. Advertiser will not pay or give, offer or promise to pay or give, or authorize the promise, payment or giving directly or indirectly, through a subcontractor or third party, any monies or anything of value to any person or firm, including, but not limited to, those employed by or acting for or on behalf of any governmental customer, any government official or employee, any political party, any employee of any political party, any member of a ruling or royal family, or any candidate for political office for the purpose of inducing or rewarding any favorable action in any matter related to the subject of this Agreement or the business of Uber. Advertiser further agrees to keep accurate books and records in relation to this Agreement and that any payments that Advertiser makes to third parties in connection with this Agreement shall be supported by written, complete and accurate invoices that shall be maintained by the Advertiser for the duration of this Agreement and one (1) additional year and made available to Uber for inspection upon Uber’s request. Advertiser agrees to promptly report to Uber any potential or actual violations of any anti-corruption laws relating to this Agreement or the business of Uber of which it obtains knowledge, and cooperate in good faith with Uber in investigating any such violation.
廣告客戶同意遵守所有適用的反貪汙法律，包括但不限於《2010 年英國反賄賂法令》(Bribery Act 2010)和《1977 年美國海外反貪腐法》(Foreign Corrupt Practices Act 1977)。 廣告客戶不得為誘導或獎勵就本協議主旨或 Uber 業務採取有利行動之目的，透過外包商或第三方直接或間接支付或給予、提議或承諾支付或給予，或授權進行承諾、支付或給予任何個人或公司任何金錢或財物，包括但不限於任何政府客戶的僱用對象或代表、任何政府官員或僱員、任何政黨、任何政黨的任何僱員、任何執政或王室成員，或任何政治職位候選人。廣告客戶進一步同意保留與本協議相關的準確帳簿和記錄，並同意廣告客戶就本協議向第三方支付的任何款項應有完整且準確的書面收據佐證，且此類收據應由廣告客戶妥善保管，保管時間為本協議有效期間加上額外一 (1) 年，並且須應 Uber 要求提供給 Uber 進行調查。廣告客戶同意如果得知任何可能或實際違反與本協議或 Uber 業務相關之反貪腐法律的行為，將會儘快向 Uber 回報，且廣告客戶同意秉持真誠原則與 Uber 合作調查任何此類違規行為。

18. Change Orders 變更訂單

Uber will use commercially reasonable efforts to notify Advertiser in advance of any inability to deliver Ads in accordance with the terms of the IO. Advertiser may send email requests to Uber to change the following provisions of an IO without a formal amendment of the IO: (a) a change to flights on the IO; and (b) a change in targeting ((a) and (b) each a “Limited Change”). Uber may, in its sole discretion accept or reject such requests. If Uber accepts such requests Uber will send a return email confirmation to Advertiser.
Uber 將於商業方面盡力採取合理措施，在無法依照本 IO 條款投放廣告的情況下，提前通知廣告客戶。廣告客戶可透過電子郵件要求 Uber 變更 IO 的以下條款，而無需正式修正本 IO：(a) 變更本 IO 上的投放事宜；(b) 變更廣告目標選擇 ((a) 和 (b) 均稱為「有限變更」)。Uber 可自行決定接受或拒絕此類要求。若 Uber 接受此類要求，Uber 會向廣告客戶傳送回覆確認電子郵件。

19. Language 語言

In the event of any conflict between the English version and the Chinese version of this IO, the English version shall prevail.

若本 IO 的中英文版本有任何衝突，概以英文版本為準。