Last Updated: 04/06/26
上次更新時間：2026/04/06

Ads Manager Terms and Conditions
廣告管理平台條款與細則

These Ads Manager Terms and Conditions (this “Terms”) are between the entity executing this Agreement (“You”) and Uber Technologies, Inc. (which together with its affiliates, related bodies corporate and wholly owned subsidiaries shall be deemed to be “Uber”). These Terms govern your access to Uber’s Advertising Manager Platform (the “Ads Manager Platform”).

本廣告管理平台條款與細則 (以下簡稱「條款」) 係由簽署本協議之實體 (以下簡稱「您」) 與 Uber Technologies，Inc. (與其關係企業、關聯法人團體及全資子公司，以下統稱「Uber」) 所訂立。本條款規範您對 Uber 廣告管理平台 (以下簡稱「廣告管理平台」) 的存取權限。

Your access to the Ads Manager Platform is also governed by the applicable terms available on our website, including, without limitation, Uber’s Privacy Notice, and, except as provided in Section 18.9 below, any other duly executed agreements between You and an Uber Affiliate, including any non-disclosure and/or confidentiality agreements. All such terms and agreements are incorporated by reference into these Terms and, together with these Terms, form this “Agreement.”

您對廣告管理平台的存取權限也須遵守我們網站上的適用條款，包括但不限於 Uber 的隱私權聲明，以及除下文第 18.9 節規定外，您與 Uber 關係企業之間正式簽署的任何其他協議，包括任何保密協議和/或機密性協議。所有此類條款和協議均以引用方式併入本條款，並與本條款共同構成本「協議」。

If You are a Merchant (defined below), your access to the Ads Manager Platform is also subject to the Uber Eats Merchant Terms and Conditions applicable to the jurisdiction in which You are located and made available on uber.com/legal, which are hereby incorporated herein by reference.

若您為商家 (定義如下)，使用廣告管理平台的權限也須遵守所在司法管轄區適用的 Uber Eats 商家條款與細則 (公布於 uber.com/legal)，該等條款亦以引用方式併入本協議。

BY CLICKING THE "I ACCEPT" BUTTON, COMPLETING THE REGISTRATION PROCESS, OR USING THE ADS MANAGER PLATFORM, YOU ACKNOWLEDGE THAT YOU HAVE REVIEWED AND ACCEPTED THIS AGREEMENT AND ARE AUTHORIZED TO ACT ON BEHALF OF, AND BIND TO THIS AGREEMENT, THE OWNER OF THIS ACCOUNT. THIS AGREEMENT IS EFFECTIVE AS OF THE DATE AND TIME YOU ACCEPT IT.

按一下「我接受」按鈕、完成註冊程序，或使用廣告管理平台，即表示您已閱讀並接受本協議，並確認您已獲授權代表本帳戶之所有人行事並使其受本協議拘束。本協議自您接受之日期和時間起生效。

1. Definitions. 定義

1.1. “Access Points” means the clickable user interface elements on an Uber Affiliate or third party application or website through which customers can access the Uber Platforms.
「存取點」係指 Uber 關係企業或第三方應用程式或網站上，可供使用者按一下以進入 Uber 平台的使用者介面元素。

1.2. “Account” refers to Your account for the Ads Manager Platform.
「帳戶」係指您的廣告管理平台帳戶。

1.3. “Ad Serving Software” means the Uber server-side software which selects Bids for placement on Apps (including as content within an Access Point).
「廣告投放軟體」係指 Uber 的伺服器端軟體，用於選擇出價並將其投放在 App 上 (包括作為存取點內之內容)。

1.4. “Advertiser” means the non-Uber legal entity that advertises products, services, offers, or other promotions using the Ads Manager Platform.
「廣告客戶」係指使用廣告管理平台以推廣產品、服務、優惠或其他推廣活動之非 Uber 法律實體。

1.5. “App” or “Apps” means the proprietary technology made available by Uber or its Affiliates, including the Uber Rider app, the Uber Eats app, the Postmates app, and any similar applications, through which users may request rides or other transportation options, place orders for goods or services, make reservations, receive deliveries, access promotions or advertising, and otherwise interact with offerings made available on the Uber Platforms.
「App」或「Apps」係指由 Uber 或其關係企業提供之專有技術，包括 Uber 乘客版 App、Uber Eats App、Postmates App 及其他類似應用程式，供使用者預約搭乘或預約其他交通選項、下訂單購買商品或服務、預約、接收外送、取得推廣或廣告資訊，並與 Uber 平台上提供之服務互動。

1.6. “Bid” means the maximum offer You agree to pay for a Sponsored Placement on Apps (including as content within an Access Point), inclusive of budget amounts.
「出價」是指您同意為 App 上的贊助版位 (包括作為存取點內的內容) 支付的最高出價，並包含預算金額在內。

1.7. “Brand” means the collection of a party’s brand identifiers which are generally used together, including but not limited to a combination of trademarks, product photography, product lists and descriptions, slogans, and color schemes. To the extent that a party is a licensee of a third party’s Brand, that Brand is deemed to be the licensee’s Brand for the purposes of this Agreement. For clarity, a party may hold, own, or license more than one Brand.
「品牌」係指一方通常共同使用之品牌識別元素的集合，包括但不限於商標、產品攝影、產品清單與描述、標語及配色方案。在一方為第三方品牌之被授權人時，該品牌於本協議之目的下視為該被授權人之品牌。為免疑義，一方得持有、擁有或被授權使用一個以上之品牌。

1.8. “Campaign” means an advertising campaign created and managed by You via the Ads Manager Platform or on Your behalf via an Order Form to promote products on Apps (including as content within an Access Point). Each Campaign, as applicable, may include settings such as budget, targeting, bidding, schedule, and creative content, and is governed by this Agreement and applicable platform policies.
「行銷活動」係指您透過廣告管理平台自行建立與管理，或透過您與 Uber 間正式簽署之訂購單代表您建立之行銷活動，用以於 App (包括作為存取點內的內容) 上推廣產品。每一行銷活動 (如適用) 可能包含預算、目標設定、出價、排程及創意內容等設定，並受本協議及適用平台政策之規範。

1.9. “Confidential Information” includes any proprietary data and any other information disclosed by one party to the other which such party designates as being proprietary or confidential or which the other party should reasonably know should be treated as confidential. However, Confidential Information will not include any information that is or becomes known to the general public, which is already in the receiving party's possession prior to disclosure by a party or which is independently developed by the receiving party without the use of Confidential Information.
「機密資訊」包括一方向另一方揭露之任何專有資料或其他資訊，且該等資訊已被揭露方標示為專有或機密，或接收方依合理判斷應視為機密者。然而，「機密資訊」不包括以下資訊：已為公眾所知者；接收方於揭露前已合法持有者；或接收方未使用機密資訊而獨立開發者。

1.10. “Customer” means an individual that purchases a Merchant’s Items using the Uber Platforms.
「顧客」係指使用 Uber 平台購買商家商品的個人。

1.11. “Items” means food, beverage or other products sold on the Apps.
「商品」係指 App 上販售之食品、飲料或其他產品。

1.12. “Merchant” means the Advertiser selling Items on the Apps.
「商家」係指 App 上販售商品之廣告主。

1.13. “Merchant Brand” means the Brand or Brands used by a Merchant.
「商家品牌」係指商家使用之一個或多個品牌。

1.14. “Order” and “Order Form” mean, respectively, a placed bid for Sponsored Placement by You via the self-service Ads Manager Platform or a placed bid for Sponsored Placement by You via a duly executed written instrument by and between You and Uber.
「訂單」及「訂購單」分別係指您透過自助廣告管理平台對贊助版位進行出價，或透過您與 Uber 正式簽署的書面文件對贊助版位進行出價。

1.15. “Processing Software” means the Uber server-side software which analyzes Uber Data and generates the Reports.
「處理軟體」係指分析 Uber 資料並產生報告的 Uber 伺服器端軟體。

1.16. “Promotional Materials” means all promotional, advertising, marketing, display and other materials provided by You or on Your behalf to Uber, including, but not limited to, products, product packaging, product names, sweepstakes/contests and other promotions and rules related thereto, slogans, logos, trademarks, plans, ideas, marketing claims, creative materials, artwork, layouts, works, content, data, images, photographs, graphics, multimedia, audio, video, audio-visual and other content, in any media or formats now known or developed in the future.
「推廣材料」係指由您或代表您提供予 Uber 的所有推廣、廣告、行銷、陳列及其他相關材料，包括但不限於產品、產品包裝、產品名稱、抽獎/競賽及其相關規則、標語、標誌、商標、企劃、構想、行銷主張、創意材料、藝術作品、版面配置、作品、內容、資料、影像、照片、圖形、多媒體、音訊、影片、影音內容，以及任何現有或未來開發之媒介或格式中的其他內容。

1.17. “Report” means the analytics shown on the Ads Manager Platform, some of which may include analyses for view and export.
「報告」係指廣告管理平台上顯示的分析資料，其中部分內容可能提供檢視與匯出功能。

1.18. “Sales Channel” means a method through which Customers may place orders for the Merchant’s Items.
「銷售管道」係指顧客可用以訂購商家商品之方式。

1.19. “Software” means the Processing Software, the Ad Serving Software and the Ads Manager Platform.
「軟體」係指處理軟體、廣告投放軟體及廣告管理平台。

1.20. “Sponsored Placement” refers to paid media placed by Uber on Your behalf on Apps (including as content within an Access Point), such as Sponsored Listings, Sponsored Items, Shoppable Display, and any other placement listed on an Order Form, as further defined in Section 9 herein.
「贊助版位係指 Uber 代表您在 App (包括作為存取點內之內容) 上投放之付費媒體，例如贊助廣告、贊助商品、可購買展示廣告，以及訂購單中列示之任何其他版位，並於本協議第 9 條中進一步定義。

1.21. “Uber Affiliates” means Uber and its wholly owned subsidiaries, including, for clarity, Portier, LLC.
「 Uber 關係企業」係指 Uber 及其全資子公司，包括 (為免疑義) Portier, LLC。

1.22. “Uber Data” means any data or information, including transactional, operational, performance, audience, campaign, auction, placement, measurement, analytics, benchmarking, modeling, platform, and other data or information, in any form or format, that is generated by, collected by, derived by, inferred by, licensed to, provided to, or otherwise made available to Uber or its Affiliates in connection with the Ads Manager Platform, the Uber Platforms, Campaigns, Sponsored Placements, Reports, or the advertising, promotion, offer, sale, fulfillment, or use of products or services through the Uber Platforms, including information that is related to the sale or advertising of Items to Customers through the Uber Platforms. For the avoidance of doubt, Reports, and all data and information underlying or reflected in Reports, constitute Uber Data.
「Uber 資料」係指任何形式或格式的資料或資訊，包括但不限於交易、營運、績效、受眾、行銷活動、競價、版位、衡量、分析、基準比較、建模、平台及其他相關資料或資訊，凡是由 Uber 或其關聯公司在與廣告管理平台、Uber 平台、行銷活動、贊助版位、報告，或透過 Uber 平台進行產品或服務的廣告、推廣、提供、銷售、履行或使用等相關過程中所產生、收集、衍生、推論、授權取得、提供或以其他方式取得或可取得者，皆屬於 Uber 資料，其中亦包括與透過 Uber 平台向顧客銷售或推廣商品相關的資訊。為免疑義，報告及其所依據或反映的所有資料和資訊，均構成 Uber 資料。

1.23. “Uber Platforms” means Sales Channels, Apps, and the Ads Manager Platform.
「Uber 平台」係指銷售管道、App 和廣告管理平台。

1.24. “Uber Services” or “Services” means certain proprietary technology services made available by Uber or its Affiliates that facilitate users requesting rides or other transportation options, the marketing, sale and fulfillment of Items from the Merchant to Customers, including on-demand lead generation, payment processing, marketing, advertising and promotional services, proprietary information services, onboarding, operational and other support services.
「Uber 服務」或「服務」係指由 Uber 或其關係企業提供之特定專有技術服務，用以協助使用者預約搭乘行程或其他交通選項，並促成商家向顧客行銷、銷售及履行商品，包括隨需商機開發、付款處理、行銷、廣告與推廣服務、專有資訊服務、線上開通、營運支援及其他支援服務。

1.25. “Uber Tools” or “Tools” means the website, mobile application or other technology interface for You to access and use the Uber Services, which may include Uber’s and its Affiliates' proprietary technology platform referred to as “Uber Advertising Manager” as may change from time to time, through which insights and analytics regarding Your Campaigns’ performance and history using the Uber Services are provided.
「Uber 工具」或「工具」係指係指供您存取並使用 Uber 服務之網站、行動應用程式或其他技術介面，其中可能包含 Uber 及其關係企業之專有技術平台 (稱為「Uber 廣告管理平台」)，其內容可能不時調整，透過該平台，您可取得與您使用 Uber 服務所進行之廣告活動之成效與歷史相關的洞察與分析。

2. Fees. 費用。

Subject to Section 18.1, access to the Ads Manager Platform is provided without charge to You. Notwithstanding the foregoing, You shall pay Uber the fees contemplated by this Agreement. Uber may change its fees and payment policies for the Ads Manager Platform from time to time. Uber may charge You for any feature or Tools within the Ads Manager Platform, or any products and/or Services accessed through the Ads Manager Platform, upon notice to You (e.g., via a user interface in the Ads Manager Platform). Your continued use of the Ads Manager Platform constitutes Your acceptance of those changes.

根據第 18.1 條的規定，您可免費使用廣告管理平台平台。儘管有前述規定，您仍應向 Uber 支付本協議規定的費用。Uber 得不時調整廣告管理平台之費用與付款政策。Uber 得在通知您後 (例如透過廣告管理平台的使用者介面)，就廣告管理平台內之任何功能或工具，或透過廣告管理平台所存取之任何產品及/或服務向您收費。您繼續使用廣告管理平台，即表示您接受這些變更。

3. Member Account, Password, and Security. 會員帳戶、密碼和安全性。

To register for the Ads Manager Platform, You must complete the registration process by providing Uber with current, complete and accurate information as prompted by the registration form, including Your e-mail address (username) and password. For account security, You agree not to share or allow anyone to use Your login credentials or other personal information used in connection with Your account. You are solely responsible for any and all activities that occur under Your Account. If You create additional accounts using Your Account in the Ads Manager Platform ("Additional Accounts"), then such access by Additional Accounts will also be governed by this Agreement, and all applicable third-party rights, laws, rules and regulations. You will notify Uber immediately upon learning of any unauthorized use of Your Account, Additional Accounts, or any other breach of security. You agree that Uber is not responsible for any losses arising from Your sharing of account credentials with a third party, including without limitation phishing.

如要註冊廣告管理平台，您必須按照註冊表格的提示，向 Uber 提供最新、完整且正確的資訊，包括您的電子郵件地址 (使用者名稱) 和密碼，才能完成註冊程序。為確保帳戶安全，您同意不會分享或允許任何人使用您的登入認證資訊或其他與帳戶相關的個人資訊。您必須對您帳戶下發生的任何及所有活動負全部責任。若您在廣告管理平台中使用您的帳戶建立其他帳戶 (以下簡稱「其他帳戶」)，則其他帳戶之存取亦受本協議及所有適用之第三方法律、規則與規範約束。得知您的帳戶、其他帳戶有任何未經授權的使用，或有任何其他違反安全性的行為時，您必須立即通知 Uber。您同意因您與第三方分享帳戶憑證而造成的任何損失 (包括但不限於網路釣魚)，Uber 概不負責。

4. Agency Authorization and Liability. 代理授權與責任。

If You are acting as an agent on behalf of an Advertiser in connection with this Agreement, You represent and warrant that (i) You are authorized to act as agent for, and to bind to this Agreement, the Advertiser, and You will immediately inform Uber if this authority is revoked; (ii) You will not use the Ads Manager Platform to manage campaigns on behalf of any Advertiser for whom You are not authorized to act; (iii) You acknowledge and agree that You will be jointly and severally liable with the Advertiser for all amounts owed to Uber under this Agreement, including any amounts exceeding specified budgets if You or any of Your Permitted Persons increase campaign budgets through the self-service tools; and (iv) the Advertiser remains solely responsible for all content, materials, and actions related to their campaigns, and You will ensure the Advertiser complies with all terms of this Agreement.

若您依本協議以代理人身分代表廣告主行事，則泥聲明並保證：(i) 您已獲授權作為該廣告主的代理人，並可使其受本協議約束；如該授權被撤銷，您將立即通知 Uber；(ii) 您不會使用廣告管理平台為任何未授權您代理的廣告主管理行銷活動；(iii) 您確認並同意，就本協議項下應付予 Uber 的所有款項，您將與廣告主負連帶責任，包括若您或您的任何允許人員透過自助工具提高活動預算而導致超出既定預算的金額；(iv) 廣告主仍對其行銷活動相關的所有內容、材料及行為負全部責任，而您將確保廣告主遵守本協議的所有條款。

5. License. 授權。

5.1. Uber Platform License. Subject to the terms and conditions of this Agreement, Uber grants You a limited, revocable, non-exclusive, non-sublicensable license to use the Ads Manager Platform to manage Sponsored Placement Campaigns, offers, and other promotional tools and to access, view and download certain Reports stored therein, solely for Your legitimate internal business purposes. You will not (and You will not allow any third party to) (i) copy, modify, adapt, translate or otherwise create derivative works of the Ads Manager Platform, the Software, or the Reports; (ii) reverse engineer, decompile, disassemble or otherwise attempt to discover the source code of the Software or the Reports, except as expressly permitted by the law in effect in the jurisdiction in which You are located; (iii) rent, lease, sell, assign or otherwise transfer rights in or to the Ads Manager Platform, the Software, or the Reports; (iv) remove any proprietary notices or labels on the Software or placed by the Ads Manager Platform; or (v) use, post, transmit or introduce any device, software or routine which interferes or attempts to interfere with the operation of the Ads Manager Platform. You will comply with all applicable laws and regulations in Your use of and access to the Software, the Ads Manager Platform, and the Reports.

Uber 平台授權。在遵守本協議條款與條件的前提下，Uber 授予您有限、可撤銷、非專屬、不得轉授權之授權，使您得以使用廣告管理平台，以管理贊助版位行銷活動、優惠及其他推廣工具，並得以存取、檢視及下載其中儲存之特定報告，僅供您合法之內部商業目的使用。您不得 (亦不得允許任何第三方) (i) 複製、修改、改編、翻譯或以其他方式基於廣告管理平台、軟體或報告製作衍生作品；(ii) 對軟體或報告進行反向工程、反編譯、反組譯或以其他方式試圖取得其原始碼，除非您所在地司法管轄區的適用法律明確允許；(iii) 出租、出借、出售、轉讓或以其他方式移轉廣告管理平台、軟體或報告的任何權利；(iv) 移除軟體上的任何專有權聲明或標示，或由廣告管理平台所附加的標示；(v) 使用、發布、傳輸或引入任何裝置、軟體或程式，干擾或試圖干擾廣告管理平台的運作。您在使用及存取軟體、廣告管理平台和報告時，應遵守所有適用的法律和法規。

5.2. Your Marketing Materials License. You hereby grant to Uber a non-exclusive, royalty-free worldwide license to use and display in materials and media in connection with Sponsored Placement Campaigns, offers, and other promotional campaigns, Your name, trademarks, branding and/or logos, images, and descriptions, quotes, Promotional Materials and other intellectual property rights provided by You to Uber or as featured on Apps (including as content within an Access Point) by Merchants (collectively, "Your Marks"). For the avoidance of doubt, Your Marks shall not refer to Merchant Brand marks. Uber shall use Your Marks in the manner in which it was provided to Uber or as featured on an App (including as content within an Access Point). Except for the license set forth in this Section 5.2, nothing herein shall grant any ownership or any other rights to or in Your Marks to Uber, and all such rights are expressly reserved by You. Uber acknowledges and agrees that Your Marks are owned exclusively by You. For purposes of clarification only, You agree such license shall extend to Uber’s use of any assets created for the ad offerings contracted in an Order Form (including, if applicable, any off-platform media such as Uber’s social media postings, which shall be in Uber’s sole discretion). If applicable, You shall provide Promotional Materials, including Your Marks to Uber two weeks prior to the Sponsored Placement Campaign, offers, or promotion start date (or as otherwise directed by Uber to You).

您的行銷材料授權。您在此授予 Uber 非專屬、免權利金、全球性的授權，使 Uber 得於與贊助版位行銷活動、優惠及其他推廣行銷活動相關之材料與媒體中，使用及展示您的名稱、商標、品牌與/或標誌、圖片與描述、引述、推廣材料，以及您提供予 Uber 或由商家於 App (包括作為存取點內之內容) 中展示之其他智慧財產權 (以下統稱為「您的商標」)。為免疑義，您的商標不應指商家品牌之商標。Uber 應按照您提供給 Uber 的方式或 App 上的特色 (包括存取點內的內容) 使用您的商標。除本第 5.2 條所載之授權外，本協議並未授予 Uber 對您的商標之任何所有權或其他權利，該等權利均由您明確保留。Uber 確認並同意，您的商標之所有權完全且專屬於您。僅為釐清之目的，您同意此授權亦延伸至 Uber 使用任何為訂購單中約定之廣告服務所製作之素材 (包括如適用時 Uber 於平台外媒體之使用，例如 Uber 社群媒體貼文，且該使用由 Uber 全權決定)。如適用，您應在贊助版位行銷活動、優惠或推廣開始日期前兩週 (或或依 Uber 另行指示之時間) 向 Uber 提供推廣材料，包括您的商標。

6. Recommendations. 建議。

Uber may assist You in configuring Your Campaigns, offers, or other promotional tools on the Uber Platform (e.g., scheduling, budgeting, targeting, and keyword targeting) by providing insights, reporting, or suggestions through the Services (“Recommendations”). You acknowledge and agree that: (a) Recommendations are optional; (b) You are under no obligation to act upon such Recommendations; and (c) You remain solely responsible for all configurations of Campaigns, offers, or other promotional tools, including any such configurations based on Recommendations.

Uber 得透過「服務」向您提供洞察、報告或建議 (以下簡稱「建議」)，以協助您在 Uber 平台上設定您的行銷活動、優惠或其他推廣工具 (例如時間安排、預算設定、目標和關鍵字目標設定)。您確認並同意：(a) 建議為選擇性內容；(b) 您沒有義務採取任何建議；(c) 您仍對所有行銷活動、優惠或其他推廣工具之設定負完全責任，包括任何基於建議所作之設定。

7. Confidentiality. 保密條款

7.1. General. Each party acknowledges and agrees that in the performance of this Agreement it may share certain Confidential Information with the other party. For clarity, Uber’s Confidential Information shall include the Software, the Uber Data and the Reports. Neither party will use or disclose the other party's Confidential Information without the other's prior written consent except for the purpose of performing its obligations under this Agreement or if required by law, regulation or court order; in which case, the party being compelled to disclose Confidential Information will give the other party as much notice as is reasonably practicable prior to disclosing the Confidential Information.

一般規定雙方確認並同意，在履行本協議期間，任一方可能會向另一方分享特定之機密資訊。為免疑義，Uber 的機密資訊包括軟體、Uber 資料以及報告。除非事先取得另一方之書面同意，任一方不得使用或揭露對方之機密資訊，除非係為履行本協議義務之必要，或因法律、法規或法院命令所要求。在此情況下，被要求揭露機密資訊之一方應在合理可行範圍內，於揭露前盡可能提前通知另一方。

7.2. Obligations. Each party acknowledges and agrees that: (a) all Confidential Information shall remain the exclusive property of the disclosing party; (b) it shall not use Confidential Information of the other party for any purpose except in furtherance of this Agreement; (c) it shall not disclose Confidential Information of the other party to any third-party, except to its employees, officers, contractors, agents and service providers (“Permitted Persons”) as necessary to perform their obligations under this Agreement, provided Permitted Persons are bound in writing to obligations of confidentiality and non-use of Confidential Information no less protective than the terms hereof; and (d) it shall return or destroy all Confidential Information of the disclosing party, upon the termination of this Agreement or at the request of the other party; subject to applicable law and the receiving party’s internal record-keeping requirements.

義務。雙方確認並同意：(a) 所有機密資訊仍為揭露方之專屬財產；(b) 除為履行本協議之目的外，不得將對方之機密資訊用於任何其他用途；(c) 除非為履行本協議義務之必要，不得向任何第三方揭露對方之機密資訊，惟可向其員工、主管、承包商、代理人及服務提供者 (以下簡稱「許可人士」) 揭露，前提是該等許可人員已以書面方式受制於不低於本協議保護程度之保密與不使用義務；(d) 在本協議終止時，或於對方要求時，應依適用法律及接收方內部紀錄保存要求，返還或銷毀揭露方之所有機密資訊。

7.3. Remedies. The unauthorized use or disclosure of any Confidential Information would cause irreparable harm and significant damages, the degree of which may be difficult to ascertain. Accordingly, the parties have the right to seek immediate equitable relief to enjoin any unauthorized use or disclosure of Confidential Information disclosed by the other party, in addition to any other rights or remedies available under applicable law or otherwise.

救濟。若未經授權使用或披露任何機密資訊，可能會導致無法彌補的損害和重大損失，且損失程度可能難以確定。因此，除適用法律所提供之其他權利或救濟外，雙方均有權立即尋求衡平法上之救濟，以禁止任何未經授權之使用或揭露對方的機密資訊。

8. Privacy and Information Rights. 隱私權和資訊權。

You will not and will not assist or permit any third party to pass information, hashed or otherwise, to Uber that Uber could use or recognize as personally identifiable information. We may, however, collect and disclose information from or about you when you create an account, interact with our Ads Manager Platform and as otherwise described in our Privacy Notice. Notwithstanding anything herein to the contrary (a) the collection, use, and disclosure of such information will be made in accordance with our Privacy Notice and (b) if you elect to provide or make available suggestions, comments, ideas, improvements, or other feedback or materials to us in connection with, or related to, us or our Ads Manager Platform, we will be free to use, disclose, reproduce, modify, license, transfer and otherwise distribute, and exploit any of the foregoing information or materials in any manner.

您不得，亦不得協助或允許任何第三方向 Uber 傳遞任何資訊 (無論是否經雜湊處理)，讓 Uber 能夠使用或辨識為可識別個人身分之資訊。然而，我們可能會在您建立帳戶、與我們的廣告管理平台互動時，以及按照隱私權聲明中所述的其他方式收集和揭露您的資訊。即使本協議書有相反規定，(a) 此類資訊的收集、使用和披露將遵循我們的隱私權聲明，以及 (b)若您選擇向我們提供或使我們得以取得與我們或廣告管理平台相關之建議、意見、想法、改進建議或其他意見回饋或材料，我們得自由使用、揭露、重製、修改、授權、轉讓、散布及以任何方式利用前述資訊或材料。

9. Sponsored Placements. 贊助版位。

Your access to the Ads Manager Platform will include the ability to create and manage Campaigns for Sponsored Placement. By submitting a Bid on the Ads Manager Platform, You agree to be bound by this "Sponsored Placement" section and understand that Your Bid will be placed in an auction and that only selected Bids will become Sponsored Placements.

您對廣告管理平台的存取權限將包含建立與管理贊助版位行銷活動之能力。當您於廣告管理平台提交出價時，即表示您同意受本「贊助版位」條款之拘束，並瞭解您的出價將進入競價程序，且僅有特定出價會成為贊助版位。

9.1. Sponsored Items. The terms set forth in this Section 9.1 shall apply to Your submission and Uber’s delivery of Sponsored Items (as defined below) (the “Sponsored Item Terms”).

贊助商品。本第 9.1 節所述之條款應適用於您提交及 Uber 交付的贊助商品 (定義如下) (以下簡稱「贊助商品條款」)。

9.1.A. Sponsored Item Services. In accordance with the bidding and placement process set forth below, Uber may deliver Sponsored Items promoting Your product(s) on Apps (including as content within an Access Point), including but not limited to the Search, Browse, Home, and Store-Front locations (each placed advertisement, a “Sponsored Item”).

贊助商品服務。根據下文所述的出價和版位處理，Uber 可在 App (包括存取點內的內容) 上投放推廣您產品之贊助商品，包括但不限於搜尋、瀏覽、首頁及店面位置 (每一則投放之廣告稱為「贊助商品」)。

9.1.B. Bidding and Placement Process. By accessing the Ads Manager Platform and agreeing to this Agreement, Uber authorizes You to submit a Bid. You will place Bids via the Ads Manager Platform where You and/or Your Permitted Persons, as applicable, can create new and/or modify existing Orders and their associated Campaigns. In addition to your self-serve access, You agree that You may also provide authorization to Uber representatives via an Order Form to submit a Bid on Your behalf. Upon submission of a Bid, You agree that you will be obligated to spend the authorized budget amount.

出價和版位處理。當您存取廣告管理平台並同意本協議時，Uber 即授權您提交出價。您應透過廣告管理平台提交出價，您及/或您的許可人士可建立新訂單或修改現有訂單及其相關行銷活動。除了使用自助服務外，您亦同意可透過訂購單授權 Uber 代表您提交出價。提交出價後，即表示您同意有義務支出該出價所授權之預算金額。

9.1.C. Delivery of Sponsored Items. If Uber accepts Your bid, Uber will deliver Sponsored Items pursuant to the placement process on Apps (including as content within an Access Point). Uber will determine the size, placement, and positioning of the Sponsored Items. Uber does not guarantee the activity that Your Sponsored Items will receive, such as the number of clicks Your Sponsored Items will get. Moreover, Uber cannot control how clicks are generated on Your Sponsored Items. Uber may, in its discretion, reject or remove any Sponsored Item for any or no reason. For clarity, a Sponsored Item may be posted after the Bid is selected and will continue until: (i) the budget is exhausted; or (ii) Uber removes the Sponsored Item for any reason permitted in this Agreement, including Section 9.1.E. below.

贊助商品之投放。如果 Uber 接受您的出價，Uber 將根據 App (包括作為存取點內的內容) 之版位流程投放贊助商品。Uber 將自行決定贊助商品之尺寸、位置與呈現方式。Uber 不保證您的贊助商品會獲得任何特定成效，例如點擊次數。此外，Uber 無法控制贊助商品之點擊產生方式。Uber 得自行決定拒絕或移除任何贊助商品，無論是否有理由。為免疑義，贊助商品可能在出價被選定後開始投放，並將持續投放至下列任一情況發生：(i) 預算已用罄；(ii) Uber 依本協議 (包括第 9.1.E 節) 所允許之任何理由移除該贊助商品。

9.1.D. Sponsored Item Fees. You will be charged Sponsored Item Fees and agree to pay for Sponsored Item Fees (including any applicable taxes) as detailed on the Ads Manager Platform or a related Order Form (“Sponsored Item Fees”). Sponsored Item Fees will be based on clicks. The amount You owe will be calculated solely on Uber’s measurements. You understand that third parties may generate impressions or clicks on Your Sponsored Items for unintended purposes and You acknowledge and agree that You may still be charged for such clicks. Uber will use commercially reasonable efforts to ensure that the Sponsored Item Fees do not exceed the budget authorized by you in the Bid. Notwithstanding the foregoing, You acknowledge and agree that clicks may occur on Sponsored Items after the budget has been exceeded and that You will still be responsible for any associated Sponsored Item Fees.

贊助商品費用。您將須支付贊助商品費用，並同意支付廣告管理平台或相關訂單文件中所載明之贊助商品費用 (以下簡稱「贊助商品費用」)，並同意支付廣告管理平台或相關訂購單中所載明之贊助商品費用。贊助商品費用將依點擊次數為基礎計算。您應付之金額將完全依 Uber 的測量結果計算。您瞭解第三方可能會基於非預期目的對您的贊助商品產生曝光或點擊，且您確認並同意，即使如此，您仍可能需為該等點擊支付費用。Uber 將盡商業上合理的努力，確保贊助商品費用不會超過您於出價中授權之預算。儘管有上述規定，您確認並同意，在預算超出後仍可能發生點擊，且您仍須負責支付相關贊助商品費用。

9.1.D.i. Invoicing and Payment. Uber will invoice You monthly for Sponsored Item Fees. You agree to pay invoices for Sponsored Item Fees within sixty (60) days of receipt. Notwithstanding the foregoing, Uber reserves the right to seek payment by any lawful means available. Uber reserves the right to suspend Your access to the Ads Manager Platform until such Sponsored Item Fees are paid in full. Uber reserves the right to offer credits and/or discounts in lieu of or in addition to the Sponsored Item Fees in its sole discretion. Uber reserves the right to debit the payment method provided within the Ads Manager Platform for Sponsored Item Fees monthly, or as otherwise provided on the Ads Manager Platform. Any disputes about Sponsored Item Fees must be submitted to Uber in writing within sixty (60) days of the date You incurred such charge, otherwise You waive such dispute and such charge will be final and not subject to challenge.

開立發票與付款。Uber 會每月就贊助商品費用向您開立發票。您同意於收到發票後六十 (60) 日內支付贊助商品費用。儘管有上述規定，Uber 保留以任何合法方式向您請求付款之權利。Uber 並保留在贊助商品費用全數支付前，暫停您存取廣告管理平台之權利。Uber 得自行決定提供點數及/或折抵優惠，以取代或補充贊助商品費用。Uber 保留按月，或依廣告管理平台另行規定，從您在廣告管理平台提供的付款方式中扣除贊助商品費用的權利。任何關於贊助商品費用之爭議，必須於您產生該筆費用之日起六十 (60) 日內以書面方式提交 Uber，否則您即放棄該爭議權利，且該筆費用將視為最終且不得再異議。

9.1.E. Cancellation. You may suspend or cancel a submitted bid or Sponsored Item Campaign through the Ads Manager Platform. For the avoidance of doubt, it is the parties’ intent that the cancellation right outlined in this Cancellation provision supersedes the first sentence of Section 15 of this Agreement solely with respect to then-active Sponsored Item Campaigns. Notwithstanding the foregoing, You are responsible for paying for the Sponsored Items that Uber runs until the Bid is cancelled. Termination of this Agreement will automatically result in a termination of all of Your Bids, which will take effect only after the Sponsored Items have been removed. Notwithstanding the foregoing, the termination of Bids of this Agreement will not relieve either party of its obligations hereunder.

取消。您可透過廣告管理平台暫停或取消已提交之出價或贊助商品行銷活動。為免疑義，雙方同意，本取消條款所載之取消權，僅就當時有效之贊助商品行銷活動而言，優先於本協議第 15 條第一句之規定。儘管有上述規定，您仍須支付 Uber 在出價取消前所投放之贊助商品費用。本協議之終止將自動導致您所有出價之終止，但僅於贊助商品被移除後生效。儘管有上述規定，出價之終止並不免除任一方於本協議下之義務。

9.2. Shoppable Display. The terms set forth in this Section 9.2 shall apply to Your submission and Uber’s delivery of Shoppable Display (as defined below) (the “Shoppable Display Terms”).

可購買展示廣告。第 9.2 條所載條款適用於您提交及 Uber 提供之可購買展示廣告 (定義如下) (以下簡稱「可購買展示廣告條款」)。

9.2.A. Shoppable Display Services. In accordance with the bidding and placement process set forth below, Uber may deliver Shoppable Display Campaigns promoting Your product(s) on Apps (including as content within an Access Point), including but not limited to the Search, Browse, Home, and Store-Front locations (each placed advertisement, a “Shoppable Display”).

可購買展示廣告服務。依據下述出價與版位投放流程，Uber 得於 App (包括存取點內的內容) 上投放推廣您產品之可購買展示廣告行銷活動，包括但不限於搜尋頁、瀏覽頁、首頁及店面位置 (每一則投放之廣告稱為「可購買展示廣告」)。

9.2.B. Bidding and Placement Process. By accessing the Ads Manager Platform and agreeing to this Agreement, Uber authorizes You to submit a Bid. You will place Bids via the Ads Manager Platform where You and/or Your Permitted Persons, as applicable, can create new and/or modify existing Orders and their associated Campaigns. In addition to your self-serve access, You agree that You may also provide authorization to Uber representatives via an Order Form to submit a Bid on Your behalf. Upon submission of a Bid, You agree that you will be obligated to spend the authorized budget amount.

出價和版位處理。當您存取廣告管理平台並同意本協議時，Uber 即授權您提交出價。您應透過廣告管理平台提交出價，您及/或您的許可人士可建立新訂單或修改現有訂單及其相關行銷活動。除了使用自助服務外，您亦同意可透過訂購單授權 Uber 代表您提交出價。提交出價後，即表示您同意有義務支出該出價所授權之預算金額。

9.2.C. Delivery of Shoppable Display. If Uber accepts Your Bid, subject to Uber’s review and approval of Promotional Materials, Uber will promote Your Items submitted for a Shoppable Display Campaign in instances where You win an auction for such placement.

可購買展示廣告之投放。若 Uber 接受您的出價，並在審查及核准推廣材料後，Uber 將於您贏得該版位之競價時，推廣您提交至可購買式展示廣告行銷活動中的商品。

9.2.D. Shoppable Display Fees. You will be charged Shoppable Display Fees and agree to pay for Shoppable Display Fees (including any applicable taxes) as detailed on the Ads Manager Platform or a related Order Form (“Shoppable Display Fees”). Shoppable Display Fees will be based on clicks. The amount You owe will be calculated solely on Uber’s measurements. You understand that third parties may generate impressions or clicks on Your Shoppable Display Campaigns for unintended purposes and You acknowledge and agree that You may still be charged for such clicks. Uber will use commercially reasonable efforts to ensure that the Shoppable Display Fees do not exceed the budget authorized by you in the Bid. Notwithstanding the foregoing, You acknowledge and agree that clicks may occur on Shoppable Display Campaigns after the budget has been exceeded and that You will still be responsible for any associated Shoppable Display Fees.

可購買展示廣告費用。根據廣告管理平台或相關訂購單上詳列的說明，您將須支付可購買展示廣告費用，並同意支付可購買展示廣告費用 (以下簡稱為「展示商店廣告費用」)。可購買展示廣告費用將依點擊次數為基礎計算。您應付之金額將完全依 Uber 的測量結果計算。您瞭解第三方可能會基於非預期目的對您的可購買展示廣告產生曝光或點擊，且您確認並同意，即使如此，您仍可能需為該等點擊支付費用。Uber 將盡商業上合理的努力，確保可購買展示廣告費用不會超過您於出價中授權之預算。儘管有上述規定，您確認並同意，在預算超出後仍可能發生點擊，且您仍須負責支付相關可購買展示廣告費用。

9.2.D.i. Invoicing and Payment. Uber will invoice You monthly for Shoppable Display Fees. You agree to pay invoices for Shoppable Display Fees within sixty (60) days of receipt. Notwithstanding the foregoing, Uber reserves the right to seek payment by any lawful means available. Uber reserves the right to suspend Your access to the Ads Manager Platform until such Shoppable Display Fees are paid in full. Uber reserves the right to offer credits and/or discounts in lieu of or in addition to the Shoppable Display Fees in its sole discretion. Uber reserves the right to debit the payment method provided within the Ads Manager Platform for Shoppable Display Fees monthly, or as otherwise provided on the Ads Manager Platform. Any disputes about Shoppable Display Fees must be submitted to Uber in writing within sixty (60) days of the date You incurred such charge, otherwise You waive such dispute and such charge will be final and not subject to challenge.

開立發票與付款。Uber 會每月就可購買展示廣告費用向您開立發票。您同意於收到發票後六十 (60) 日內支付可購買展示廣告費用。儘管有上述規定，Uber 保留以任何合法方式向您請求付款之權利。Uber 並保留在可購買展示廣告費用全數支付前，暫停您存取廣告管理平台之權利。Uber 得自行決定提供點數及/或折抵優惠，以取代或補充可購買展示廣告費用。Uber 保留按月，或依廣告管理平台另行規定，從您在廣告管理平台提供的付款方式中扣除可購買展示廣告費用的權利。任何關於可購買展示廣告費用之爭議，必須於您產生該筆費用之日起六十 (60) 日內以書面方式提交 Uber，否則您即放棄該爭議權利，且該筆費用將視為最終且不得再異議。

9.2.E. Cancellation. You may suspend or cancel a submitted bid or Shoppable Display Campaign through the Ads Manager Platform. For the avoidance of doubt, it is the parties’ intent that the cancellation right outlined in this Cancellation provision supersedes the first sentence of Section 15 of this Agreement solely with respect to then-active Shoppable Display Campaigns. Notwithstanding the foregoing, You are responsible for paying for the Shoppable Display that Uber runs until the Bid is cancelled. Termination of this Agreement will automatically result in a termination of all of Your Bids, which will take effect only after the Shoppable Display Campaigns have been removed. Notwithstanding the foregoing, the termination of Bids of this Agreement will not relieve either party of its obligations hereunder.

取消。您可透過廣告管理平台暫停或取消已提交之出價或可購買展示廣告行銷活動。為免疑義，雙方同意，本取消條款所載之取消權，僅就當時有效之可購買展示廣告行銷活動而言，優先於本協議第 15 條第一句之規定。儘管有上述規定，您仍須支付 Uber 在出價取消前所投放可購買展示廣告費用。本協議之終止將自動導致您所有出價之終止，但僅於可購買展示廣告被移除後生效。儘管有上述規定，出價之終止並不免除任一方於本協議下之義務。

9.3. Sponsored Listings. By submitting a Bid on the Ads Manager Platform for Sponsored Listings, You agree to be bound by the “sponsored listings” section of the Uber Eats Merchant Terms and Conditions applicable to the jurisdiction in which You are located and made available on uber.com/legal, which are hereby incorporated herein by reference.

贊助廣告。當您於廣告管理平台提交贊助廣告之出價時，即表示您同意遵守所在地司法管轄區適用之 Uber Eats 商家條款與細則 (公布於 uber.com/legal) 中「贊助廣告」部分之規定，該等條款以引用方式併入本協議。

9.4. Sponsored Placement Reporting. Uber will use good faith efforts to provide You with reasonable information regarding Your Sponsored Placement Campaigns, offers, or other promotions in Reports, which will include the amount You spent on Sponsored Placements, offers, or other promotions, and performance metrics, such as number of clicks, CPC and ROAS.

贊助版位報告。Uber 將以誠信努力向您提供合理之資訊，作為您於報告中檢視贊助版位行銷活動、優惠或其他推廣之參考。報告內容將包括您於贊助版位、優惠或其他推廣所支出之金額，以及相關成效指標，例如點擊次數、每次點擊成本 (CPC) 及廣告支出報酬率 (ROAS)。

10. Offers. 優惠。

By setting up an offers campaign on the Ads Manager Platform, You agree to be bound by the “offers” section of the Uber Eats Merchant Terms and Conditions applicable to the jurisdiction in which You are located and made available on uber.com/legal, which are hereby incorporated by reference.

在廣告管理平台上設定優惠行銷活動時，即表示您同意遵守所在司法管轄區適用的 Uber Eats 商家條款與細則 (公布於 uber.com/legal) 中「優惠」部分之規定，該等條款以引用方式併入本協議。

11. Indemnification. 賠償

To the extent permitted by applicable law, You will indemnify, hold harmless and defend Uber and all Uber Affiliates, at Your expense, against (a) any and all third-party claims, actions, proceedings, and suits brought against Uber or any Uber Affiliate or any of their officers, directors, employees, agents or affiliates, and (b) all related liabilities, damages, settlements, penalties, fines, costs or expenses (including, reasonable attorneys' fees and other litigation expenses) incurred by Uber or any Uber Affiliate or any of their officers, directors, employees, agents or affiliates, arising out of or relating to such third-party claims, actions, proceedings, and suits; in each case as a result of (i) Your breach of any term or condition of this Agreement, (ii) Your use of the Ads Manager Platform, (iii) Your violations of applicable laws, rules or regulations in connection with the Ads Manager Platform, (iv) any representations and warranties made by You concerning any aspect of the Ads Manager Platform, the Software or Reports to any third party, (v) any claims made by or on behalf of any third party pertaining directly or indirectly to Your use of the Ads Manager Platform, the Software or Reports, (vi) violations of Your obligations of privacy to any third party, and/or (vii) any claims with respect to acts or omissions of any third party in connection with the Ads Manager Platform, the Software or Reports. Uber will provide You with written notice of any claim, suit or action from which You must indemnify Uber Affiliates. You will cooperate as fully as reasonably required in the defense of any claim. Uber reserves the right, at its own expense, to enforce this Section 11 on behalf of all Uber Affiliates and assume the exclusive defense and control of any matter subject to indemnification by You.

在適用法律允許的範圍內，您將自費為 Uber 及所有 Uber 關係企業提供賠償、使其免受損害並為其辯護，範圍包括：(a) 任何第三方對 Uber 或任何 Uber 關係企業，或其各自的高階主管、董事、員工、代理人或關聯公司所提起的任何及所有索賠、訴訟、程序及案件，以及 (b) Uber 或任何 Uber 關係企業，或其各自的高階主管、董事、員工、代理人或關聯公司因此類第三方索賠、訴訟、程序及案件所產生或相關的所有責任、損害賠償、和解金、罰金、罰鍰、成本或費用 (包括合理的律師費及其他訴訟費用)；上述各項情形均係因以下原因所致：(i) 您違反本協議之任何條款或條件，(ii) 您對廣告管理平台之使用，(iii) 您在使用廣告管理平台時違反任何適用法律、規則或法規，(iv) 您向任何第三方就廣告管理平台、軟體或報告所作之任何陳述或保證，(v) 任何第三方直接或間接因您使用廣告管理平台、軟體或報告而提出之索賠，(vi) 您對任何第三方之隱私義務之違反，和/或 (vii) 任何與廣告管理平台、軟體或報告相關之第三方行為或不作為所引起之索賠。Uber 將以書面通知您任何需由您負責賠償之索賠、訴訟或法律行動。您應在合理必要的範圍內，全力配合任何索賠之抗辯。Uber 保留自行負擔費用、代表所有 Uber 關係企業執行本第 11 條規定之權利，並針對任何您應承擔賠償責任之事項，擁有專屬抗辯權及控制權。

12. DISCLAIMERS. 免責聲明。

WE PROVIDE OUR ADS MANAGER PLATFORM AND ANY ADDITIONAL TOOLS, PRODUCTS OR SERVICES “AS IS” AND “AS AVAILABLE,” WITHOUT GUARANTEE OR WARRANTY OF ANY KIND. WE DO NOT WARRANT THAT OUR ADS MANAGER PLATFORM WILL BE ACCURATE, COMPLETE, RELIABLE, CURRENT, SECURE, UNINTERRUPTED, ALWAYS AVAILABLE, OR ERROR FREE, OR WILL MEET YOUR REQUIREMENTS, THAT ANY DEFECTS WILL BE CORRECTED, THAT OUR TECHNOLOGY IS FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. WE WILL NOT BE LIABLE FOR ANY SERVICE INTERRUPTIONS OR LOSSES RESULTING FROM SERVICE INTERRUPTIONS, INCLUDING BUT NOT LIMITED TO SYSTEM FAILURES OR OTHER INTERRUPTIONS THAT MAY AFFECT YOUR ACCESS TO OUR ADS MANAGER PLATFORM. SOME JURISDICTIONS PROVIDE FOR CERTAIN WARRANTIES, SUCH AS THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, AVAILABILITY, SAFETY, SECURITY, AND NON-INFRINGEMENT. WE EXCLUDE ALL WARRANTIES TO THE EXTENT THOSE REGULATIONS ALLOW.

我們以「現狀」和「可用」狀態提供廣告管理平台及任何額外工具、產品或服務，不提供任何形式之保證或擔保。我們不保證廣告管理平台準確、完整、可靠、最新、安全、不間斷、始終可用或無錯誤，也不保證其能符合您的需求，或任何缺陷將得到修正，亦不保證我們的技術不含病毒或其他有害成分。對於任何服務中斷或因服務中斷導致的損失，我們概不負責，包括但不限於系統故障或其他可能影響您使用我們廣告管理平台的中斷。某些司法管轄區可能提供某些保證，例如對適售性、特定用途之適用性、準確性、可用性、安全性和非侵權之默示保證。在法律允許的最大範圍內，我們排除所有此類保證。

13. LIMITATION OF LIABILITY. 責任限制。

TO THE EXTENT PERMITTED BY APPLICABLE LAW, UBER WILL NOT BE LIABLE FOR YOUR LOST REVENUES OR INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, EVEN IF UBER OR ITS SUBSIDIARIES AND AFFILIATES HAVE BEEN ADVISED OF, KNEW OR SHOULD HAVE KNOWN THAT SUCH DAMAGES WERE POSSIBLE AND EVEN IF DIRECT DAMAGES DO NOT SATISFY A REMEDY. UBER’S (AND ITS WHOLLY OWNED SUBSIDIARIES’) TOTAL CUMULATIVE LIABILITY TO YOU OR ANY OTHER PARTY FOR ANY LOSS OR DAMAGES RESULTING FROM CLAIMS, DEMANDS, OR ACTIONS ARISING OUT OF OR RELATING TO THIS AGREEMENT WILL NOT EXCEED $50 (USD).

在適用法律允許的最大範圍內，對於您的營收損失，或任何間接、特殊、附帶、衍生、示範性或懲罰性損害，Uber 概不負責，即使 Uber 或其子公司及關係企業已被告知、已知悉或理應知悉該等損害可能發生，且即便直接損害賠償未能達成救濟目的，本規定依然適用。對於因本協議引起或與之相關的任何索賠、要求或訴訟所導致的損失或損害，Uber (及其全資子公司) 對您或任何他方所承擔的累計賠償總額，在任何情況下均不得超過 50 美元 (USD)。

14. Proprietary Rights Notice. 專有權利聲明。

We reserve all rights not expressly granted in this Agreement. Our Ads Manager Platform, the Software, and all data gathered through and generated by our Ads Manager Platform, including the Uber Data, the Reports, and all intellectual property rights therein (the "Ads Manager Platform IP"), are and remain our property and/or that of our licensors, as applicable. Neither this Agreement nor your use of Uber’s company names, logos, products or service names, trademarks, service marks, trade dress, other indicia of ownership, or copyrights ("Names, Marks, or Works") or the Ads Manager Platform IP conveys or grants to you any rights in or related to the Ads Manager Platform, or related intellectual property rights, including Names, Marks, or Works. You shall not, and shall not allow any other party to: (a) license, sublicense, copy, modify, distribute, create, sell, resell, transfer, or lease any part of the Ads Manager Platform; (b) reverse engineer or attempt to extract the source code of our Software, except as allowed under law; (c) use, display, or manipulate any of Names, Marks, or Works for any purpose without the express written consent of Uber; (d) register, attempt to register, or assist anyone else to register any trademark, trade name, service marks, logos, domain names and other distinctive brand features, copyright or other proprietary rights associated with Uber (or any other Uber Affiliate) other than in the name of Uber (or another Uber Affiliate, as the case may be); (e) remove, obscure, or alter any notice of copyright, trademark, or other proprietary right appearing in or on any item included with the Ads Manager Platform or Software; (f) cause or launch any programs or scripts for the purpose of scraping, indexing, surveying, or otherwise data mining any part of our Ads Manager Platform or data; or (g) aggregate our data with competitors’ data.

我們保留本協議未明確授予的所有權利。我們的廣告管理平台、軟體，以及透過我們的廣告管理平台收集及產生之所有資料 (包括 Uber 資料、各項報告)，連同其涉及之所有智慧財產權 (以下簡稱「廣告管理平台 IP 」)，均為且持續屬於我們及/或授權人之財產 (如適用)。本協議或您對 Uber 公司名稱、標誌、產品或服務名稱、商標、服務標記、商業外觀、其他所有權標記、版權 (以下簡稱「名稱、商標或作品」) 或廣告管理平台智慧財產之使用權)，均不構成向您轉讓或授予關於廣告管理平台或其相關智慧財產權 (包括名稱、商標或作品) 之任何權利。您不得、亦不得允許任何其他方進行下列行為：(a) 授權、再授權、複製、修改、散發、建立、銷售、轉售、轉移或租賃廣告管理平台之任何部分；(b) 對我們的軟體進行逆向工程或試圖擷取其源代碼，除非法律允許；(c) 未經 Uber 書面明確同意，為任何目的使用、展示或操作其任何名稱、商標或作品；(d) 以 Uber (或任何 Uber 關係企業) 以外之名義，註冊、嘗試註冊或協助他人註冊任何商標、商號、服務標章、標誌、網域名稱或其他具識別性的品牌特徵、版權或其他專有權利；(e) 移除、遮蓋或變更廣告管理平台或軟體隨附的任何項目中出現的任何關於版權、商標或其他專有權的聲明；(f) 促使或啟動任何程序或腳本，以對我們廣告管理平台的任何部分或資料進行搜尋、索引、調查或其他資料挖掘；(g) 將我們的資料與競爭對手的資料進行彙整。

15. Term and Termination. 效期與終止

Either party may terminate this Agreement at any time with notice. Upon any termination of this Agreement, Uber will stop providing, and You will stop accessing the Ads Manager Platform. In the event of any termination, each party will remain responsible for its respective liabilities or obligations that accrued before or as a result of such termination, including any fees if applicable. Sections 2, 4, 5.2, 6, 7, 8, 9, 10, 11, 12, 13, 14, 17, and 18 shall survive any termination or expiration of this Agreement.

任一方得隨時通知終止本協議。本協議終止後，Uber 將停止提供廣告管理平台，您也將停止使用廣告管理平台。本協議終止時，雙方仍應對終止前或因終止而產生之各自責任或義務負責，包括任何適用之費用。本協議第 2、4、5.2、6、7、8、9、10、11、12、13、14、17 及 18 條於本協議終止或期滿後仍繼續有效。

16. Testing. 測試。

You acknowledge that during Your use of the Ads Manager Platform, in the ordinary course of business, Uber may conduct tests that relate to Your use of the Ads Manager Platform. These tests may include, but are not limited to, changes in formatting, location of Sponsored Placements and types of Reports available. To ensure the timeliness and validity of test results, You authorize Uber to conduct such tests without providing notice or compensation.

您確認，在您使用廣告管理平台期間，Uber 可能於正常營運過程中進行與您使用廣告管理平台相關之測試。這些測試可能包括 (但不限於) 贊助版位的格式、位置和可用報告類型之變更。為確保測試結果的及時性和有效性，您授權 Uber 無需提供通知或補償即可進行該等測試。

17. Disputes and Arbitration. 爭議與仲裁。

17.1. Scope. This Agreement is intended to require arbitration of every claim or dispute that lawfully can be arbitrated, except for those claims and disputes which by the terms of this Agreement are expressly excluded from arbitration.

17.1. 範圍。本協議旨在要求將法律允許範圍內的所有索賠或爭議提交仲裁，惟本協議條款明文排除在仲裁範圍外之索賠或爭議則不在此限。

17.2. Negotiations. The parties will attempt to resolve all disputes between the parties arising out of or relating to this Agreement amicably through good faith negotiations upon the written request of any party.

協商。任一方提出書面請求後，雙方將透過善意協商，努力友好解決雙方因本協議而產生或相關的所有爭議。

17.3. Commencing Arbitration. In the event that any dispute cannot be resolved within a period of 45 days after notice of a dispute has been given, all such disputes will, at election of either party, be finally resolved by final and binding arbitration in the State of New York administered by JAMS, and in accordance with the Arbitration Rules and Procedures of JAMS then in effect, by one arbitrator with substantial experience in the technology industry selected in accordance with JAMS rules.

啟動仲裁。若爭議於通知後 45 日內無法解決，任一方得選擇將該等爭議提交仲裁。仲裁將於紐約州進行，由 JAMS 管理，並依當時有效之 JAMS 仲裁規則與程序進行。仲裁將由一名具備科技產業豐富經驗之仲裁員依 JAMS 規則選任，且仲裁結果為最終且具拘束力。

17.4. No Class Actions. All disputes will be resolved on an individual basis and neither party has the right to arbitrate on a class action basis any dispute, controversy or claim arising out of or relating to this Agreement, or the interpretation, enforceability, performance, breach, termination, or validity thereof, including this Section 17.

無集體訴訟。所有爭議均應以個人名義解決，針對因本協議及其解釋、可執行性、履行、違約、終止或有效性 (包括第 17 條) 所引起或相關之任何爭議、糾紛或索賠，任一締約方皆無權以集體訴訟之形式進行仲裁。

17.5. Arbitration Costs. The arbitrator will have the authority to allocate between the parties the costs of arbitration (including service fees, arbitrator fees, reasonable attorneys’ fees, expert witness fees and all other fees and expenses related to the arbitration) in such equitable manner as the arbitrator may determine. Judgment on the arbitrator’s award will be final and binding, and may be entered in any court having jurisdiction.

仲裁費用。仲裁員應有權以與仲裁員相同的方式公平分攤仲裁費用 (包括服務費、仲裁員費、合理的律師費、專家證人費和所有其他與仲裁相關的費用和開支)可決定。仲裁員的裁決將是終局裁決並具有約束力，且可在任何具有司法管轄權的法院作出裁決。

17.6. Court Action. Notwithstanding the foregoing provisions of this “disputes” section, each party may seek injunctive or other equitable relief in a court of competent jurisdiction with respect to any dispute related to the actual or threatened infringement, misappropriation of a party’s intellectual property rights or breach of confidentiality obligations.

法院訴訟。儘管有本「爭議」條款前述規定，任何一方仍可就任何與實際或潛在侵權、盜用一方知識產權或違反保密義務相關的爭議，向有管轄權的法院尋求禁令救濟或其他衡平法上的救濟。

18. Miscellaneous. 雜項。

18.1. Modification. You will only be bound by modifications or supplements to these Terms on your acceptance, but if You do not agree to them, You may not be allowed to access our Ads Manager Platform. Such modifications or supplements may be provided to You only via electronic means. From time to time we may modify information hyperlinked in these Terms (or the addresses where such information may be found) and such modifications shall be effective when posted.

修改。本條款之修改或補充僅在您接受後始對您具有約束力；若您不同意，則可能無法存取我們的廣告管理平台。此類修改或補充內容僅得透過電子方式提供給您。我們得隨時修改本條款中超連結之資訊 (或提供此類資訊的網址)，且該等修改於發佈時立即生效。

18.2. Severability. Invalidity of any provision of this Agreement does not affect the rest of this Agreement. The parties shall replace the invalid or non-binding provision with provision(s) that are valid and binding and that have, to the greatest extent possible, a similar effect as the invalid or non-binding provision, given the contents and purpose of this Agreement.

可分割性。本協議任何條款之無效，不影響本協議其餘部分之效力。各當事方應依據本「協議」內容與目的，將無效或失去拘束力的規定改為有效、具拘束力，且盡可能與原先規定效果相近的規定。

18.3. Assignment. We may freely assign or transfer this Agreement or any of our rights or obligations under it, in whole or in part, without your prior consent. You agree not to assign this Agreement, in whole or in part, without our prior written consent, and any attempted assignment without such consent is void.

轉讓。我們得在未經您事先同意之情況下，自由轉讓或移轉本協議或其項下之任何權利或義務。未經我們事先書面同意，您不得轉讓本協議之全部或部分，任何未經同意之轉讓行為均屬無效。

18.4. Conflicts. In the event of any conflict or inconsistency between the terms of this Agreement, the following order of precedence will apply (from highest to lowest): (a) any Order Form or other written agreement executed by the parties that expressly references this Agreement; (b) any applicable product-specific or program terms (including, if applicable, the Uber Eats Merchant Terms and Conditions); (c) these Terms; and (d) any materials, policies, or other terms incorporated by reference. To the extent of any conflict, the higher-priority document will control solely with respect to the subject matter of such conflict. Notwithstanding the foregoing, Section 17 (Disputes and Arbitration) will control in the event of any conflict relating to dispute resolution.

衝突。若本協議條款之間存在衝突或不一致，應依下列順序執行 (由高至低)：(a) 雙方簽署並明文引用本協議之訂購單或書面協議；(b) 適用之產品特定條款或計劃條款；(c) 本條款；(d) 引用併入之任何材料或政策。如有任何衝突，就衝突主題而言，應以優先順序較高之文件為準。儘管有上述規定，第 17 條 (爭議與仲裁) 在涉及爭議解決之衝突時具有最終決定權。

18.5. Interpretation. In this Agreement, “including” and “include” mean “including, but not limited to.”

解釋。本協議中，「包括」和「包含」係指「包括但不限於」。

18.6. Notice. Except as explicitly stated otherwise, any notices to us shall be given by certified mail, postage prepaid and return receipt requested to Uber Technologies, Inc., 1725 3rd Street, San Francisco, CA 94158, Attn: Legal Department. All notices to you may be provided electronically including through our Ads Manager Platform or by other means.

通知。除另有明文規定外，任何寄送給我們的通知均應透過已預付郵資之雙掛號郵件寄至 Uber Technologies, Inc., 1725 3rd Street, San Francisco, CA 94158，收件人為：Legal Department。所有通知皆應以電子方式提供，包括透過我們的廣告管理平台或其他方式。

18.7. Governing Law. Except as specifically provided in these Terms, these Terms are governed by the applicable law of the state of New York (the “Governing Law”). The Governing Law shall apply without reference to the choice-of-law principles that would result in the application of the laws of a different jurisdiction.

準據法。除本條款另有明確規定外，本條款受美國紐約州法律管轄 (以下簡稱「準據法」)。準據法之適用應排除可能導致適用其他管轄區域法律之法律選擇原則。

18.8. Entire Agreement. Except as specifically set forth in Section 18.4 or the Disputes and Arbitration section, this Agreement (including any addenda) constitutes the entire agreement and understanding with respect to the subject matter expressly contemplated herein and therein, and supersedes all prior or contemporaneous agreements or undertakings on this subject matter.

完整協議。除第 18.4 條或「爭議與仲裁」章節另有特別規定外，本協議 (包括任何附錄) 構成雙方就本文明文規定事項之完整協議與理解，並取代先前或同時期就該等事項達成之所有協議或承諾。

18.9. No Incorporation. Notwithstanding anything herein to the contrary, no agreement, term or other provision relating to Your indemnification obligations to us will be considered incorporated by reference, or otherwise a part of, this Agreement.

不予併入。儘管本協議有任何相反規定，任何涉及您對我們承擔賠償義務之協議、條款或其他規定，均不得視為以引用方式併入本協議或作為本協議之一部分。

18.10. Questions. If you have questions about our Ads Manager Platform, you may contact us by reaching out to your Uber representative.

問題諮詢。如果您對 Uber 廣告管理平台有任何疑問，請聯絡您的 Uber 代表。

18.11. Translations. Translations of these Terms are provided for convenience only. The English language version of these Terms controls and prevails to the extent of any inconsistency.

譯文。本條款之翻譯版本僅供參考。倘若英文版本與譯文版本之間有所差異，應以英文版本為準並具優先效力。