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Tell a story across all three phases of an Uber ride: Dispatch, En-Route, and On-Trip. Journey Ads are available in both static display and video formats.
Journey Ad | Display
Veja como funciona
In a display Journey Ad, the creative changes across each of the three ride phases. Dispatch and On-Trip phases can have up to 5 cards.
Journey Ad | Dispatch
This phase appears while the user is waiting to be matched with a driver.
Visual
• File format: Static image PNG, JPG, PSD
• Creative frames: 1 - 5
• Visual size: 975 x 861px
• Text cannot cover more than 20% of image
Copy
• Headline: 25 characters max
• Body: 52 characters max
• CTA: 15 characters max
Ad tag
A small graphic added automatically by Uber
Journey Ad | En-Route
This phase appears when the user has been matched with a driver and is awaiting pick up.
Visual
• File format: Static image PNG, JPG, PSD
• Creative frames: 1 - 5
• Visual size: 420 x 420px
• Safe zone: 314 x 420px, center alignment
• Disclaimer copy in image must be legible, text x height at least 10px tall.
• This is a particularly small format.
Be sure to center images and ensure that the logo is clearly visible.
• Text in this format is generally only suitable for brand / product name, titles, or campaign lock-ups.
• Do not place text or logos at the bottom of the image where they could be covered by an ad tag.
Copy
• Headline: 25 characters max
• CTA: 15 characters max
Ad tag
A small graphic added automatically by Uber
Journey Ad | On-Trip
This phase appears when the user is in their Uber, riding to their destination.
Visual
• File format: Static image PNG, JPG, PSD
• Creative frames: 1 - 5
• Visual size: 1146 x 393px
Copy
• Headline: 25 characters max
• Body copy: 52 characters max
• CTA: 15 characters max
Ad tag
A small graphic added automatically by Uber
Journey Ad | Video
Veja como funciona
In a video Journey Ad, the creative changes across each of the three ride phases. Each phase includes one video, 3-6 seconds in length for Dispatch, and 6-60 seconds for both En-Route and On-Trip.
Journey Ad Video | Dispatch
This phase appears while the user is waiting to be matched with a driver.
Visual
• File format video: MP4
• Image thumbnail of video: JPG,PNG
(must match aspect ratio of the video asset
• Aspect ratio: 1:1 or 16:9
• Min height: 480px
• File size: <1MB
• Duration: 3-6 seconds
• Unsafe area: Avoid placing text or logos above the dotted line shown. The top 25% of the image may be overlapped by UI elements.
Copy
• Headline: 25 characters max
• Body: 52 characters max
• CTA: 15 characters max
Additional Information
• All text truncates if there is not enough space.
• Any video assets must have an accompanying static thumbnail that matches the aspect ratio of the video.
• En-Route and On-Trip must have the same aspect ratio, while Dispatch can differ. For example - Dispatch 1:1, En-Route and On-Trip 16:9, or the inverse.
Ad tag
A small graphic added automatically by Uber
Journey Ad Video | En-Route
This phase appears when the user has been matched with a driver and is awaiting pick up.
Visual
• File format video: MP4
• Image thumbnail of video: JPG,PNG
(must match aspect ratio of the video asset
• Aspect ratio: 1:1 or 16:9
• Min height: 480px
• File size: <3 MB
• Duration: 6-60 seconds
• Unsafe area: Avoid placing text or logos above the dotted line shown. The top 25% of the image may be overlapped by UI elements.
Copy
• Headline: 25 characters max
• CTA: 15 characters max
Additional Information
• No body copy
• All text truncates if there is not enough space
• Any video assets must have an accompanying static thumbnail that matches the aspect ratio of the video
• En-Route and On-Trip must have the same aspect ratio, while Dispatch can differ. For example - Dispatch 1:1, En-Route and On-Trip 16:9, or the inverse.
Ad tag
A small graphic added automatically by Uber
Journey Ad Video | On-Trip
This phase appears when the user is in their Uber, riding to their destination.
Visual
• File format video: MP4
• Image thumbnail of video: JPG,PNG
(must match aspect ratio of the video asset
• Aspect ratio: 1:1 or 16:9
• Min height: 480px
• File size: <3MB
• Duration: 6-60 seconds
• Unsafe area: Avoid placing text or logos above the dotted line shown. The top 25% of the image may be overlapped by UI elements.
Copy
• Headline: 25 characters max
• Body: 52 characters max
• CTA: 15 characters max
Additional Information
• All text truncates if there is not enough space
• Any video assets must have an accompanying static thumbnail that matches the aspect ratio of the video
• En-Route and On-Trip must have the same aspect ratio, while Dispatch can differ. For example - Dispatch 1:1, En-Route and On-Trip 16:9, or the inverse.
Ad tag
A small graphic added automatically by Uber
Diretrizes criativas universais, melhores práticas e políticas
Estas recomendações criativas aplicam-se a todos os formatos.
Por favor, familiarize-se com estas orientações para simplificar o processo criativo e evitar possíveis atrasos. Os requisitos específicos de cada formato podem ser consultados nas respetivas páginas.
Journey Ad | Best practices
Display + Video
• Tell a story across frames
• Single-minded messages work best
• Keep important information away from borders
Video specific
• Should be suitable for a primarily audio-off experience
• Include captions if video has dialogue
• Shorter videos drive higher VCR*
• 16:9 videos drive higher VCR (+15% vs 1:1) and CTR (+66% vs 1:1)
• Avoid repeating the same video across all phases
• Use bright and colorful visuals to capture attention
• The most important information should be within the first three seconds of the video
Alguns produtos podem não estar disponíveis no seu mercado. Confirme com o seu representante da Uber.
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