Today we announced we’re collaborating with Disney on an activation that transforms the Uber  rider app into a themed Rogue One: A Star Wars Story experience. The in-app experience, which Uber riders can opt-into, will unlock special Rogue One: A Star Wars Story features as well as access to exclusive video content.

Uber riders in hundreds of cities globally will have the option to opt-into the experience from Dec. 12 through Dec. 18, in anticipation of the film’s release. Here’s how it works:

  1.    Open the Uber app
  2.    Tap “Activate” on the special Rogue One: A Star Wars Story card
  3.    Enter your destination, and enjoy


The activation will give Star Wars fans around the world an opportunity to see Star Wars’ iconic starships replace Uber vehicle images, and riders will have access to never-before-seen curated video content within the app.

We hope you enjoy the Rogue One: A Star Wars Story  experience in your Ubers all week,  especially on your way to see the film.