Over the years, Uber has partnered with leading college campus organizations to raise awareness of rideshare safety with college students. In 2022, Uber worked with It’s On Us andThe International Association of Campus Law Enforcement Administrators (IACLEA) to develop rideshare safety tips which are shared in-app with riders picked up or dropped off at over 2,000 US college campuses.Students across the US receive emails and in-app messaging that share safety tips and remind them of important in-app safety features such as Verify My Ride, Share My Trip, and Uber’s Emergency Button.
Today as students return to college campuses after winter break, Uber is doubling down on its commitment to raise awareness of rideshare safety. College campuses across the US will receive posters featuring important safety tips, including reminding riders to ‘Check Your Ride’ before getting into the vehicle.
In addition, It’s On Us will help distribute vouchers for a discounted Uber ride when students at select colleges engage with Uber’s safety material. Colleges included in this initiative are the University of California at San Diego; New Mexico State University; University of Portland; St. Edward’s University; Lake Forest College; University of Rhode Island; Kutztown University; Boston University; Clemson University; and Florida Institute of Technology.
“Ensuring students have safe college experience is core to the mission of It’s On Us, and safe, affordable, and accessible transportation is essential. Uber’s $50,000 voucher donation to support rideshare safety education on 10 campuses with It’s On Us chapters will be critical in peer-to-peer prevention efforts and helping our student leaders educate their peers on how to safely navigate their rideshare experience – whether they are riding with Uber to get to class on time or back to their dorm after a night out with friends.” — Tracey Vitchers, Executive Director of It’s On Us
This campaign will work to remind students to get familiar with Uber’s safety features, stick together, check in with friends and loved ones before going out, stay vigilant at night, trust their gut if something seems out of the ordinary, and call 911 in an emergency.