Uber and the Governors Highway Safety Association (GHSA) are teaming up with Volvo Cars to help remind everyone to Make it Click: Every seat. Every ride.
In 2017, nearly 15,000 lives were saved in passenger vehicles due to the use of the seat belt. This year marks the 60th anniversary of Volvo Cars’ invention of the three-point safety belt, an innovation that is one of the most effective ways to save lives and reduce injuries related to car crashes.
“Buckling up is one of the easiest things you can do to stay safe on the road, yet a prominent study indicates only 57 percent of passengers are wearing seat belts in the back seat of hired vehicles,” said GHSA Executive Director Jonathan Adkins. “GHSA is glad to work with Uber to reinvigorate this campaign in its second year to reach passengers and drivers with the ‘Make It Click’ message.”
“Despite incredible advances in vehicle safety, the three-point safety belt, a 60-year old Volvo invention, remains the single most important safety feature in today’s cars,” said Malin Ekholm, head of Volvo Cars Safety Centre. “There is a piece of Volvo in every car and we are committed to supporting both Uber and GHSA in encouraging all riders to stay safe and buckle up.”
Since launching our joint campaign, “Make It Click”, we’ve continued to see the importance of reminding people to buckle up every time enter a vehicle, regardless of where they are sitting in the car or how short the ride is.
According to the National Household Travel Survey, 40% of all trips in the US are less than two miles. Despite the distance of trips or where people sit, it’s estimated nearly 30 million people still aren’t buckling up, and studies show adults are less likely to buckle up in the back seat on short trips.
Throughout NHTSA’s enforcement period and the busy summer travel season, Uber, GHSA and Volvo Cars are continuing to remind people to be safe and buckle up. Together, we’re encouraging everyone that no matter where you’re seated in the vehicle – we want you to Make it Click: Every Seat. Every ride.
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