GETTING TO AND FROM THE RACES

Uber is here to help you move with ease as an official ride of the Breeders’ Cup.

If you’re looking to catch a ride to or from Keeneland this Friday and/or Saturday, here’s what you need to know:

  • Enter “Keeneland” as your pickup location to place your pin at our official pickup spot
  • Heavy traffic and detours around the racetrack may lead to higher-than-expected ETAs
  • When requesting a ride at Keeneland, you’ll need to walk to the Uber tent at the end of Walkway 25

MAKE IT A WINNING PICK UP

After a few walks around the Winners’ Circle, the night may get blurry. Keep your ride crystal clear by following these steps:

  • Confirm your driver. Call your driver if needed, and double check their name and license plate number before you go.
  • No IOUs. Fare split your ride with friends and pay just a fraction of the flat rate (we’ll even do the math for you)!

KNOW WHAT TO EXPECT

Our goal is to be the most reliable ride on the road, and sometimes we see such high demand that the number of available cars gets tight. During this time, dynamic pricing will automatically go into effect to encourage more drivers to get out on the road. As demand goes down and more cars free up, the rates will go back to normal.

SO HOW DOES DYNAMIC PRICING WORK?
With dynamic pricing, Uber rates increase to get more cars on the road and ensure reliability during the busiest times. When enough cars are on the road, prices go back down to normal levels. Important details:

  • You’ll always be notified in BIG, BOLD print if dynamic pricing is in effect.
  • The dynamic confirmation screen requires you to type in the multiplier to ensure you know what to expect.

 

NO SURPRISES

Use the Fare Quote option in the Uber app to estimate your fare before you make your request. If dynamic pricing is in effect, your fare quote will always take the current rates into account.