Uber and its third-party partners use “cookies” and other tracking technologies (collectively, “Tracking Technologies”), including third-party Tracking Technologies, on Uber’s websites, apps, email communications, ads, and other online services (collectively, “Online Properties”). These are used to enable, enhance, personalize and analyze use of Uber’s services (“Services”) and Online Properties, and for purposes of personalized advertising.
This Notice describes the Tracking Technologies that we and our partners use, how we use them, and your choices regarding such Tracking Technologies. For more information regarding Uber’s collections and uses of personal data, please see our User Privacy Notice.
We use the following Tracking Technologies for the purposes described in this Notice:
“Cookies” are small text files that are placed and stored on your browser when you visit a website, or on your device when you use an app. They may be created and placed by either the website or app you are visiting (in which case they are referred to as “first party” cookies), or by websites or apps other than the one you are visiting (in which case they are referred to as “third party cookies”). We use both “session cookies,” which expire when you close your browser, and “persistent cookies,” which expire after a set period of time (even if you close your browser).
“Pixel tags” (also called beacons) are small blocks of code placed on webpages, apps, emails or ads that enable us to identify users when providing our Services and track interactions with our Online Properties.
“Software Development Kits” (also called SDKs) are blocks of code that are functionally similar to cookies and pixel tags, except for mobile apps. SDKs allow their developers to collect information about the device and network you use to access our apps, and about your interaction with ours apps.
“Local storage” refers to files that are created by apps or websites, and stored on your device or browser. Such files function similarly to cookies.
The following table describes the categories of Tracking Technologies (including cookies, pixel tags, SDKs, and local storage files) that are placed on the Online Properties, the purposes for which they are used, and whether placed by Uber or third parties.
The list of parties that serve these Tracking Technologies is subject to change, and may not be exhaustive. In addition, the Tracking Technologies used, and the parties that serve them, may vary depending on jurisdiction, and across the Online Properties.
The data collected by third parties through the Tracking Technologies they place on the Online Properties is subject to the third parties’ privacy notices. For more information regarding their practices, please follow the links in the table below.
Except as relates to Strictly Necessary Tracking Technologies, you can control how we use the below Tracking Technologies as described in the “Your choices” section of this Notice.
Tracking Technology Category
These are used to enable and protect your use of Uber’s Services and Online Properties.
For example, we use these to enable you to log into your Uber account, provide you with the appropriate experience and features such as your account information and trip history, and to enable and maintain your app or website privacy preferences.
These are known as “strictly necessary” or “essential” because they are necessary to enable our Services, and cannot be disabled.
These are used to provide enhanced functionality and customization that help us deliver our Services. For example, Uber uses these to record your settings and preferences to help you log into your account by pre-filling fields, and providing you with customized content and experience.
Analytics and performance
These Tracking Technologies are used to understand how you interact with our Services or Online Properties and monitor the performance of our Online Properties. They also help us analyze, improve,and develop our Services and ads. For example, we may use Tracking Technologies to understand how you are using site features, and segment audiences for feature testing.
We use Tracking Technologies to display and measure the effectiveness of personalized ads for Uber’s Services on third-party apps or websites, including social media. For example, we use the information that we collect through Tracking Technologies to help display personalized ads for Uber on social media, and to measure your interactions with those ads. To enable such display, we may share certain information (such as your browser and cookie data and other data relating to your use of our Services and Online Properties) with our advertising partners.
We also use Tracking Technologies to display and measure the effectiveness of personalized ads for other companies’ products and services on Uber’s Online Properties. These include SDKs that enable us and our partners to analyze your interactions with our Services and Online Properties.
Social media plugins
These are set by social media services and enable you to share content on our Online Properties through your social media account(s), and/or easily share information with others.
You can control how Uber and its third-party partners use non-essential Tracking Technologies on our Online Properties as follows:
Depending on your location, you may be presented with a “cookie banner” when you visit our websites that disclose our use of Tracking Technologies, and enables you to accept or reject non-essential Tracking Technologies. Please note that declining non-essential Tracking Technologies may limit the availability and functionality of our Services.
Your browser may allow you to decline cookies. To do so, please follow the instructions provided by your browser (which are usually located within the "Help" or “Preferences” menu).
Some third-party Tracking Technology providers enable you to reject their Tracking Technologies using an opt-out link. Where available, we have provided such opt-out links in the table above.
You may choose how we use Tracking Technologies on your mobile device using the choices offered by your device’s operating system.
For iOS users, Uber provides an ‘App Privacy’ statement located within the iOS App Store that describes how Uber may, with your permission, track your activities on other companies' apps, websites or offline properties for purposes of targeted advertising or measurement. If you grant Uber permission to “Allow Tracking,” via iOS, Uber will be permitted to track your activities as described in the App Privacy Statement. To modify this setting for your iOS device, visit the Settings/Privacy/Tracking and use the toggles associated with Uber’s apps.
For Android mobile devices, Uber provides a ‘Data Safety’ statement located within the Google Play Store that includes data shared, data collected and safety practices. You can find the Uber Rides Android App Data Safety Notice here, and UberEats Android App Data Safety Notice here. You can control whether or how third parties can track your activities by modifying or deleting your Android device’s advertising identifier, specifically by visiting your device settings/Privacy/Ads and choosing to either ‘Reset advertising ID’ or ‘Delete advertising ID’.
You can choose whether Uber may share your data with third parties (such as advertising partners), or collect data regarding your interactions with third party apps and websites, for purposes of personalized ads here.
If you are located in the United States, you can also opt-out from the “sale,” or “sharing” of your personal data for purposes of personalized advertising here or by communicating your opt-out preferences via your web browser using Global Privacy Control (GPC).
For further information about cookies, including how to see what advertising cookies have been set on your device and how to manage and delete them, you can visit http://youradchoices.com/ or www.youronlinechoices.eu for EU visitors.
If you have any questions about our use of Tracking Technologies, please review the FAQ’s in the “Data & Privacy” section here, where you may also submit your questions.
We may occasionally update this notice. We recommend that you check this page from time to time for updated information regarding our use of Tracking Technologies.