GLOBAL ADVERTISING TARGETING POLICY

Uber requires all advertisers on the Uber Platform to comply with this Global Advertising Targeting Policy (“Targeting Policy”) and all Ads are subject to Uber’s review and approval. Uber reserves the right to reject, block, or remove any ad for any reason in our sole discretion including non compliance with this Targeting Policy. This Targeting Policy is subject to change without notice.

Prohibited Targeting/Suppression Categories:

Race

Ethnicity

Color

Religion

National origin

Disability

Sexual orientation or data concerning sex-life

Genetic and/or biometric data

Alleged or actual commission of a crime

Negative financial status or condition

Under 18 years old (age)

Prohibited Targeting/Suppression Destinations and Cuisine Types:

Cemetery

Adult Entertainment

Government buildings

Medical Centers

Reproductive Health Centers

Spiritual Centers

Assisted Living

K-12 Schools

Banking & Finance

Gluten Free

Halal

Kosher

Freight Facility

Greenlight Center

Laundry

Pharmacy

Public Bathroom

Trade Unions/Trade Associations

RV Park

Sensitive Targeting Categories & Advertisers:

The following are considered “Sensitive Categories” by Uber and will be more carefully scrutinized for potential discrimination or disparate impact when making targeting decisions by advertisers on the Uber Ads Platform. Targeting options will be limited based on applicable laws and Uber’s views on what’s fair for advertisers to know about our users and use to sell them products and services while they use the Uber apps.

Age, Gender, Family Status, & Language:

For discounts offers and promotions, advertisers may not target or suppress using age, gender, family status, or language (meaning that we can’t use language as the basis for targeting an offer, but we do not prohibit language targeting to ensure that the right language is being used for an offer– but all languages in a given location must get a particular offer).

For general advertising that does not include discounts, offers and promotions, advertisers must represent and warrant that if they use one of these targeting categories, such targeting will not have unfair consequences, discriminatory effect, or create disparate impact.

Income:

Advertisers must represent and warrant that targeting on the basis of income will not have unfair consequences, discriminatory effect, or create disparate impact. Targeting on the basis of negative financial status or low income is prohibited.

Nation/Country-Specific Cuisine Types:

Only advertisers who are restaurants, food merchants, or CPG food or beverage brands may target and offer discounts, but may not suppress using this targeting category. All other advertisers must represent and warrant that if they choose to target using nation/country-specific cuisine types, such targeting will not have unfair consequences, discriminatory effect, or create disparate impact.

Individual Zip/Postal Codes or Groups of Zip/Postal Codes:

Because individual zip/postal codes can be used as a proxy for certain prohibited targeting and suppression categories, advertisers must represent and warrant that if they choose to target using zip codes, such targeting will not have unfair consequences, discriminatory effect, or create disparate impact.

Health & Wellness:

Only Health & Wellness advertisers (including Activewear) may target and offer discounts, but not suppress, to Health & Wellness restricted targeting segments, cuisine types, and destinations (see below). All other advertisers must represent and warrant that if they choose to target using Health & Wellness restricted targeting segments, cuisine types, and destinations, such targeting will not have unfair consequences, discriminatory effect, or create disparate impact.

Health & Wellness Restricted targeting destinations:

health & fitness, gym, spa, salon, haircare, beauty

Health & Wellness Restricted targeting cuisine types:

healthy, gluten free, gluten free friendly

Health & Wellness Restricted targeting segments:

Health & Wellness Enthusiasts, Vitamin Shoppers

In addition, the following restrictions apply to these categories of advertisers:

Housing:

Advertisers may not target, suppress or offer discounts using age, gender, family status, or zip/postal codes.

Credit, Financial Products & Services:

Advertisers may not target, suppress or make an offer of credit using age, gender, family status, or zip/postal codes and certain credit cards may be restricted or prohibited for targeting.

Employment:

Advertisers may not target, suppress or make employment or independent contractor offers using age, gender, family status or zip/postal codes.

Alcohol & Gambling:

Alcohol and gambling advertisers may not target anyone on the Uber Platform where either alcohol, gambling, or targeted advertising for alcohol or gambling is not permitted by applicable law and to users who are not of the legal age in the territory in which the ad will run; and Uber will suppress anyone who has opted out of seeing alcohol advertising. Gambling advertisers may not target territories where the advertiser is not authorized to operate.

Sensitive / Restricted Trip Destinations (No Ads):

The following destination categories will be removed from Ad inventory regardless of what targeting is applied so that Ads do not appear during moments that could be sensitive to our users or controversial to our clients.

Adult Entertainment

Cemeteries

Hospitals

Care Centers & Medical Facility titles containing the words “Palliative” “Hospice” or “Cancer” Assisted Living Centers/Nursing homes

Reproductive Health Centers

Emergency Rooms

Urgent Care

Police Stations

Prisons

Cartop Targeting:

Uber cartop targeting uses zip codes, destinations, and times of day. Individual people or groups of people cannot be targeted, but rather people who happen to be in certain zip codes, or within a radius around a particular location. For that reason, much of this Targeting Policy does not apply to cartops. However, individual zip/postal codes can be used as a proxy for certain prohibited targeting and suppression categories, and no advertiser should ever seek to target groups of people in neighborhoods or zip codes based on their race, ethnicity, color, religion, national origin, disability, sexual orientation, criminal status, negative financial status or condition, or age under 18 years. Advertisers must represent and warrant that if they choose to target cartop ads using zip codes, such targeting will not have unfair consequences, discriminatory effect, or create disparate impact.