Uber Advertising brings ads directly into your workflow with new APIs
Managing ads shouldn’t require a separate workflow. But today, managing advertising and performance often requires working across multiple tools and systems, slowing down execution and limiting how quickly teams can scale campaigns.
Today, we’re changing that.
We’ve launched Uber Ads APIs, enabling partners such as POS systems and aggregators to manage advertising programmatically, and giving brands more direct access to performance and sales data they need to measure impact, either through integrated platforms or direct API access.
"With Ads APIs, we’re making advertising more accessible and integrated into how businesses already operate. By opening up these capabilities, we’re lowering the barrier to getting started and enabling partners and brands to build solutions that reflect how they run and grow their business on Uber."
Ziwei Liu, Group Product Manager, Uber Advertising
Why this matters
Retail media, including platforms like Uber Eats, is one of the fastest-growing advertising channels, but managing campaigns at scale can still require significant manual effort.
Uber Ads APIs make it easier to manage campaigns and access performance data across tools and systems:
- Launch and update campaigns more efficiently
- Reduce manual steps across platforms
- Bring performance data into your internal systems for easier analysis
Build and scale ads for restaurants directly within your platform
For POS providers, aggregators, and integration partners managing ads on behalf of restaurants, scaling campaigns have traditionally required manual setup across multiple tools and locations.
The Ads APIs enable programmatic campaign creation and management across your merchant base—supporting onboarding, activation, and ongoing campaign management at scale.
For example, a partner can integrate Uber Ads directly into their platform, allowing restaurants to launch and manage campaigns as part of their existing operations. A merchant that already uses Uber Eats but has never advertised, can easily turn on Sponsored Listings, increase visibility to high-intent customers, and drive more orders—without needing to navigate separate tools or workflows.
Capabilities include:
Full Campaign Lifecycle | Scalable Campaign Management on Behalf of Merchants | Granular Reporting |
Launch and update Sponsored Listings and Sponsored Search campaigns programmatically across one or many stores | Support onboarding, activation, and ongoing campaign management without manual, store-by-store setup | Retrieve ad performance reporting across locations to monitor results and inform campaign strategy |
CPGs can access and analyze retail media data for your brand
For CPG brands, understanding performance across retailers and categories is critical—but often fragmented across systems and delayed by manual reporting.
The Reporting APIs provide direct access to Uber platform sales and category data, making it easier to access and analyze performance data, measure impact, and streamline reporting across systems. Reporting capabilities will continue to expand as we evolve our APIs.
Current and upcoming capabilities include:
Advertising performance reporting | Sales and Category Share Reporting | Integration with Internal Reporting Systems |
Access and analyze performance data to support reporting and decision-making | Understand total sales generated on the Uber platform, including performance by product and share within brand and category | Pull Uber platform sales and category data into your business intelligence tools for centralized analysis |
Get Started
Whether you are a developer looking to build the next great merchant tool, a partner or agency managing campaigns, or a brand looking to integrate Uber data into your reporting, getting started is simple:
- Explore the Documentation: Visit the Uber Developers Page to review API endpoints and integration details
- Connect with your Uber representative: Reach out to your sales or operations contact to begin the intake process for integration
- Plan your integration: Our team will work with you to support onboarding and ensure a seamless implementation
By bringing advertising into the platforms you already rely on, Uber Ads APIs make it easier to manage campaigns and access performance data at scale.
This is a step toward a more integrated retail media ecosystem, where advertising and operations are no longer separate workflows, but part of a unified system for growth.
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