Uber Eats Sponsored Listing Terms

(Hong Kong)

Uber Eats 贊助廣告條款

(香港)

These Uber Eats Sponsored Listing Terms (“Sponsored Listing Terms”) are expressly incorporated into and made a part of your (“you”, or “Merchant”) Uber Eats Master Framework Agreement (the “Merchant Agreement”) with Uber Portier B.V. (“Uber”) and, together with the terms of the Merchant Agreement, shall constitute a separate, enforceable agreement between Uber and you. In the event of any conflict between these Sponsored Listing Terms and the Merchant Agreement regarding the placement of Sponsored Listings (as defined below), these Sponsored Listing Terms shall govern as applied to the subject matter herein. Subject to the foregoing, undefined, capitalized terms in these Sponsored Listing Terms will have the meaning set forth in the Merchant Agreement.

Together with the Merchant Agreement, these Sponsored Listing Terms govern the Merchant’s ability to Bid (as defined below) for the opportunity to obtain a Sponsored Listing (as defined below) on the Uber Eats App, website or other Uber platform (together, “Uber Platform”).

By submitting a Bid, you agree to be bound by these Sponsored Listing Terms and understand that your Bid will be placed in an auction and only selected Bids will become Sponsored Listings (as defined below).

If the individual accepting these Sponsored Listing Terms is accepting on behalf of a company or other legal entity, such individual represents that they have the authority to bind such entity and its affiliates to these Sponsored Listing Terms, in which case the term “Merchant” shall refer to such entity and its affiliates. If the individual accepting these Sponsored Listing Terms does not have such authority, or does not agree with these Sponsored Listing Terms, such individuals must not accept these Sponsored Listing Terms and may not submit Bids.

If the individual accepting these Sponsored Listing Terms is accepting on behalf of a franchisor or other similar legal entity, such individual represents that (1) they have the authority to bind such entity and its affiliates to these Sponsored Listing Terms and (2) they have the authority in their franchise or other operating documents to receive and/or review analytics, reporting or other ad related data as provided in Section 7.

本 Uber Eats 贊助廣告條款 (「贊助廣告條款」) 明確納入你 (「你」或「商戶」) 與 Uber Portier B.V. (「Uber」) 訂立的 Uber Eats 主框架協議 (「商戶協議」)，並組成其中一部分。贊助廣告條款連同商戶協議的條款，構成Uber 與你之間可強制執行的獨立協議。若本贊助廣告條款與商戶協議在刊登贊助廣告 (定義見下文) 方面有任何抵觸，則按本贊助廣告條款內之標的事項所適用者，以本贊助廣告條款為準。在前述條文規限下，本贊助廣告條款中未界定的詞彙具有商戶協議中所規定的涵義。

本贊助廣告條款連同商戶協議，規管商戶能否提出競價 (定義見下文) 以獲取機會在 Uber Eats App、網站或其他 Uber 平台 (統稱「Uber平台」) 刊登贊助廣告 (定義見下文)。

提交競價，即代表你同意受本贊助廣告條款約束，並明白你的競價會在競投中提出，而只有獲選的競價方會成為贊助廣告 (定義見下文)。

如果接受本贊助廣告條款的人士是代表某公司或其他法律實體接受，即代表該人士聲明其有權使該實體及其聯屬公司受本贊助廣告條款約束；在此情況下，「商戶」一詞應指該實體及其聯屬公司。如果接受本贊助廣告條款的人士沒有相關權限或不同意本贊助廣告條款，該人士不得接受本贊助廣告條款，亦不可提交競價。

如果接受本贊助廣告條款的人士是代表加盟商或其他類似法律實體接受，即代表該人士聲明 (1) 其有權使該實體及其聯屬公司受本贊助廣告條款約束，以及 (2) 在其加盟或其他營運文件中，其有權收取和/或審閱第 7 條所規定的數據分析、報告或其他廣告相關資料。

1. Sponsored Listings.

Subject to the terms and conditions of the Merchant Agreement and any other guidelines or eligibility criteria for Sponsored Listings that Uber may make available from time to time, by Uber providing you access to the Ads Manager (as defined below), Uber authorizes Merchant to submit an offer for a Sponsored Listing (as defined below) on the Uber Platform, inclusive of the budget amounts, (“Bid”). A selected Bid will be placed on the Uber Platform, which: (a) subject to Uber discretion, will include some indicator to your customers that the placement was purchased by you, such as a tag such as a “promoted” or “sponsored”; (b) will appear in the Uber Platform in a placement determined by Uber , or otherwise selected by you in your Bid submission; and (c) will be assembled and formatted based on the content provided in accordance with your Merchant Agreement (“Sponsored Listing”). For the purpose of clarity, a Sponsored Listing may be posted anytime after it is selected and will continue until the budget is exhausted, Uber removes for any reason permitted by these Sponsored Listing Terms, or until you end the campaign in accordance with Section 6.

1.贊助廣告。

受制於商戶協議的條款及細則以及 Uber 可能不時提出的任何其他贊助廣告指引或資格準則，Uber 向你提供廣告管理平台 (定義見下文) 的使用權，即代表 Uber 授權商戶提交要約以在 Uber 平台刊登贊助廣告 (定義見下文)，當中包含預算金額 (「競價」)。獲選的競價會在 Uber 平台上提出，並會：(a) 在 Uber 酌情決定下，載列若干指示以向顧客顯示有關刊登位置是由你購買，例如加入「推廣」或「贊助」等標籤；(b) 顯示在 Uber 平台上 Uber 所決定的刊登位置，或你在提交競價時選擇的其他位置；以及 (c) 根據你的商戶協議按照所提供的內容組合並設定格式 (「贊助廣告」)。為清晰起見，贊助廣告可在獲選後的任何時間發佈，並會一直放送至預算用盡、Uber 基於本贊助廣告條款允許的任何理由移除廣告，或你根據第 6 條結束推廣活動為止。

2. Creating Campaigns.

When you use the Ads Manager, you authorize Uber to assemble and format Sponsored Listings based on the content provided in accordance with your Uber Eats Agreement. Uber may, in its sole discretion, limit your access to the Ads Manager, the number of Sponsored Listings you can create at a given time, and the availability of any or all of the Sponsored Listings (for example, to listings from certain categories or containing certain attributes).

2.建立推廣活動。

使用廣告管理平台，即代表你授權 Uber 根據你的 Uber Eats 協議按照所提供的內容，組合並設定贊助廣告的格式。Uber 可全權酌情決定限制你使用廣告管理平台、你可在指定時間建立的贊助廣告數目，以及任何或所有贊助廣告的供應情況 (例如限於特定類別或包含特定屬性的廣告)。

a. Uber created Bids.

In addition to or supplemental to your access to the Ads Manager (as defined below), you agree that if an Uber representative is requested to submit a Bid on your behalf, you will provide email authorization to Uber representatives, outlining the Merchant recurring weekly budget for each Merchant location.

a.Uber 建立的競價。

為增補或補充你使用廣告管理平台 (定義見下文) 的權限，你同意如要求 Uber 代你提交競價，你會向 Uber 代表提供電郵授權，當中概列商戶每週為每個商戶地點設定的經常性預算。

b. Self-Serve Ads Manager.

Uber may provide access and authorize you to use Uber’s proprietary, automated, self-service tool to create Bids (“Ads Manager”), subject to such Ads Manager functionality and technical capability. You agree to only use and access such Ads Manager within its functionality and technical capability, recognize that such tool is proprietary to Uber and will not circumvent or otherwise exploit the tool in such a way that is not intended.

b.自助廣告管理平台。

Uber 可給予你權限並授權你使用 Uber 專有的自動化自助工具來建立競價 (「廣告管理平台」)，但須取決於該廣告管理平台的功能和技術能力。你同意只在廣告管理平台的功能和技術能力範圍內使用並存取該廣告管理平台，並確認該工具由 Uber 專有，亦不會以預定之外的方式規避或利用該工具。

c. Authorization of Spending.

Upon submission of a Bid, you agree that you will be obligated to spend your authorized budget amount. Uber will use commercially reasonable efforts to ensure that the Sponsored Listing Fees (as defined below) do not exceed the budget authorized by you in the Bid. Notwithstanding the foregoing, you acknowledge that clicks may occur on Sponsored Listings after the budget has been exceeded and you will be responsible for any associated Sponsored Listing Fees (as defined below).

c.開支授權。

一經提交競價，即代表你同意有義務動用你的授權預算金額。Uber 會盡商業上合理的努力，確保贊助廣告費用 (定義見下文) 不會超出你在競價中授權的預算。儘管有前述規定，你確認贊助廣告在超出預算後可能會錄得點擊，而你將負責支付任何相關的贊助廣告費用 (定義見下文)。

d. Content for Sponsored Listings.

The content included in the Sponsored Listing will be the photographs, marketing materials, or other videos, still images or materials used in connection with the display of Merchant’s Items on the Uber Eats App, in accordance with the Merchant Agreement and as determined by Uber. Uber will determine the size, placement, and positioning of your Sponsored Listings and you acknowledge that any Sponsored Listings shown in preview or surfaced prior may be changed in Uber’s sole discretion.

d.贊助廣告內容。

贊助廣告包含的內容為根據商戶協議並按照 Uber 所釐定，與在 Uber Eats App 展示商戶餐點有關的相片、市場推廣材料或其他影片、靜態圖片或材料。Uber 會決定贊助廣告的大小、刊登位置和定位，而你確認 Uber 可全權酌情決定變更在預覽中顯示或在之前出現的所有贊助廣告。

3. Your Responsibilities.

You will be solely responsible for the Sponsored Listing Fees (as defined below), whether such Bid was submitted by you or another Representative (as defined below). Notwithstanding anything to the contrary in the Merchant Agreement, you acknowledge and agree that you will not be able to terminate your relationship with Uber until the end of a Sponsored Listing, including terminating the Merchant Agreement. You agree to validate and authorize all representatives, contractors, or any of your agents or other persons acting on your behalf (“Representative(s)”). You acknowledge that each Representative will have full control and authority to submit Bids on your behalf and you are solely responsible for your Representatives and their actions in connection with their use of the Ads Manager. You will ensure that your Representatives comply with all restrictions applicable to you under these Sponsored Listing Terms and all applicable third-party rights, laws, rules and regulations.

3.你的責任。

不論競價是由你本人還是其他代表 (定義見下文) 提交，你均須自行承擔贊助廣告費用 (定義見下文)。即使商戶協議有任何相反規定，你確認並同意你將無法在贊助廣告結束前終止與 Uber 的關係，包括終止商戶協議。你同意認可並授權所有代表、承辦商或你的任何代理人或其他代你行事的人士 (「代表」)。你確認每位代表將全權控制並有權代你提交競價，而你須為你的代表及他們在使用廣告管理平台時採取的行動全權負責。你將確保你的代表遵守本贊助廣告條款下適用於你的所有限制，以及所有適用的第三方權利、法律、規則和規例。

4. Uber Responsibilities.

Uber will use good faith efforts to provide you with reasonable information regarding your Sponsored Listing(s), which will include the amount you spent on Sponsored Listings and performance metrics. Subject to the functionality of the Ads Manager, Uber may, in its sole discretion, provide enhanced promotional placement or other visual treatment for the Sponsored Listings. Merchant acknowledges that the time period of the Sponsored Listing may vary due to a number of factors including Merchant’s budget as authorized in an applicable Bid, parameters set by Uber in our sole discretion and the Ads Manager functionality.

4.Uber 的責任。

Uber 會真誠地盡力向你提供有關贊助廣告的合理資料，包括你用於贊助廣告的金額和成效指標。受限於廣告管理平台的功能，Uber 可全權酌情決定為贊助廣告提供更佳宣傳位置或其他視覺處理。商戶確認，贊助廣告的放送時期可能因多項因素而有所不同，當中包括商戶在適用競價中授權的預算、Uber 全權酌情設定的參數，以及廣告管理平台的功能。

5. Fees.

You will be charged an amount based on the actual number of clicks on your Sponsored Listing at the rate determined for each Winning Bid (“Sponsored Listing Fees”), You agree to pay the Sponsored Listing Fees (exclusive of taxes, including indirect taxes). Uber may charge you for any additional features within the Ads Manager, or any additional products and/or services available via the Ads Manager, upon notice to you (e.g., via a user interface in the Ads Manager). For avoidance of doubt, Uber grants to you a licence to use the Ads Manager for no consideration.

5.費用。

系統會按照每項得標競價所定的費率，根據贊助廣告實際錄得的點擊次數向你收費 (「贊助廣告費用」)，而你同意支付贊助廣告費用 (不包含稅項，包括間接稅項)。Uber 可能會在向你發出通知 (例如透過廣告管理平台的用戶介面) 後，就廣告管理平台內的任何額外功能，或廣告管理平台所提供的任何其他產品和/或服務向你收取費用。為免生疑問，Uber 向你授予無償使用廣告管理平台的特許。

a. Invoicing and Payment Schedule.

You agree that Ubermay deduct the Sponsored Listing Fees and all relevant taxes from any payment due to you, via a deduction from the remittance of Meal Revenue or Item Revenue collected on each Merchant’s behalf.

Alternatively, the Sponsored Listing Fees and all relevant taxes may also be set out in an invoice provided to you and the funding obligations detailed herein shall be due and payable within thirty (30) days of your receipt of a proper invoice from Uber, where applicable.

Subject to the foregoing, Uber reserves the right to set a maximum spend threshold or suspend your access to the Ads Manager until the Sponsored Listing Fees are paid in full. Uber reserves the right to offer credits and/or discounts in its sole discretion. Uber further reserve the right to collect Sponsored Listing Fees by seeking reimbursement from such Merchant by any lawful collection methods available. Any disputes about Sponsored Listing Fees must be submitted to Uber in writing within 60 days of the date you incurred such charge, otherwise you waive such dispute and such charge will be final and not subject to challenge.

a.發票與付款時間表。

你同意 Uber 可透過扣除代每位商戶收取的餐飲收入或餐點收入，從應向你支付的任何款項中扣除贊助廣告費用及所有相關稅項。

或者，Uber 亦可能會向你發出載有贊助廣告費用及所有相關稅項的發票，當中詳列的出資義務將於你收到 Uber 發出的正確發票後三十 (30) 日內到期支付 (如適用)。

在符合前述規定的情況下，Uber 保留權利設定最高開支門檻或暫停你使用廣告管理平台的權限，直至全數支付贊助廣告費用為止。Uber 保留全權酌情決定提供點數和/或折扣的權利。Uber 進一步保留權利，採用任何可用的合法收款方式透過要求有關商戶補還費用以收取贊助廣告費用。任何有關贊助廣告費用的爭議，必須在你產生有關收費當日起計 60 日內以書面形式向 Uber 提出，否則即代表你放棄提出有關爭議，而有關收費將為最終決定，不得異議。

b. Charged per Click.

Based on the budget defined in your Bid submission, Uber will calculate your Sponsored Listing Fees based on the price per click. Sponsored Listing Fees are determined at the rate in effect for a particular Sponsored Listing at the time it is clicked. You understand that third parties may generate impressions or clicks on your Sponsored Listing for unintended purposes and you acknowledge and agree that you may still be charged for such clicks.

b.每次點擊收費。

Uber 會根據你提交的競價內所定的預算，按每次點擊價格計算你的贊助廣告費用。贊助廣告費用是按照特定贊助廣告在其錄得點擊時生效的費率計算。你明白第三方或會因你的贊助廣告而無意中產生展示或點擊，而你確認並同意你仍需就該等點擊付費。

c. Taxes

Except with regards to the above paragraph on the tax exclusive Sponsored Listing Fees, if any deductions or withholdings are required by law to be made from any amounts payable by or on behalf of one party to the other party under these Sponsor Listing Terms, the paying party shall be obligated to pay to the receiving party such amount as will, after the deduction or withholding has been made, leave the other party with the same amount as it would have been entitled to receive in the absence of any such requirement to make a deduction or withholding.

c.稅項

除上段有關不包含稅項的贊助廣告費用外，如法律規定須從任何一方或其代表根據本贊助廣告條款應向另一方支付的任何款項中扣減或預扣任何款項，付款方則有義務向收款方支付有關款項，以使對方在作出有關扣減或預扣後所得的金額，與假設沒有任何扣減或預扣規定下其原來有權收取的金額相同。

6. Termination.

You may cancel a Bid at any time (for Uber created Bids under Section 2a, by email to Uber), provided, however, that your Sponsored Listing(s) may run up to 3 business days after such cancellation. You will be responsible for the Sponsored Listing Fees until the Bid is cancelled. Upon cancellation, these Sponsored Listing Terms shall automatically terminate, provided, however, termination of these Sponsored Listing Terms will not result in termination of the Merchant Agreement unless the party terminating these Sponsored Listing Terms also terminates the Merchant Agreement in accordance with the terms of such Merchant Agreement. Termination of the Merchant Agreement will automatically result in termination of these Sponsored Listing Terms, which shall take effect only after the Sponsored Listing(s) have been removed. Notwithstanding the foregoing, the termination of these Sponsored Listing Terms or the Merchant Agreement will not relieve either party of its obligations hereunder.

6.終止。

你可隨時取消競價 (如為 Uber 根據第 2a 條建立的競價，則須向 Uber 傳送電郵)，但你的贊助廣告可在取消有關競價後最多 3 個工作日內放送。在競價取消前，你須負責支付贊助廣告費用。取消後，本贊助廣告條款即自動終止，但終止本贊助廣告條款不會導致商戶協議終止，除非終止本贊助廣告條款的一方亦根據該商戶協議的條款而終止商戶協議，則另作別論。終止商戶協議將自動導致本贊助廣告條款終止，而本贊助廣告條款須待贊助廣告移除後方會終止。儘管有前述規定，終止本贊助廣告條款或商戶協議，將不會解除任何一方在本條款下的責任。

7. Data.

Uber shall grant you a limited, exclusive, revocable, royalty-free license to access certain aggregated analytics and reporting related to such Sponsored Listings. Such license shall expire upon termination of these Sponsored Listing Terms. You will undertake reasonable commercial and technological efforts to: (a) prevent unauthorized access or copying of such data by third parties and (b) protect such aggregated and anonymized data from being attributed to individual users.

7.資料。

Uber 向你授予有限度、專有、可撤回、免版稅的特許，以存取與有關贊助廣告相關的若干彙整數據分析和報告。此特許將於本贊助廣告條款終止時失效。你會在商業和科技上盡合理的努力，以：(a) 防止第三方在未經授權下存取或複製該等資料；以及 (b) 防止該等經彙整的匿名資料可用來識別個別用戶的身份。

8. Feedback.

The form and function of the Ads Manager may change at any time in Uber sole discretion. Further, you understand that there may be a chance of unexpected errors. You understand and agree that you may be voluntarily providing and/or submitting to Uber and/or its affiliates feedback, statements, comments, suggestions and ideas (“Feedback”). Uber and/or its affiliates will not be obligated (and makes no commitment) to treat or maintain the Feedback that you submit as confidential or proprietary. Also, you waive any right that you may have to inspect or approve any work product that may use or reference the Feedback. Notwithstanding the foregoing, we will use commercially reasonable efforts to obtain your prior consent for any external attribution to your Feedback. Further, you understand and agree that Uber and/ or its affiliates may (and you hereby grant Uber and/or its affiliates the worldwide, sublicensable (through multiple tiers), irrevocable, royalty free, unrestricted right to) reproduce, adapt, edit, modify, summarize, publish, exhibit, distribute, broadcast, display, perform, make, use, sell, offer for sale, and otherwise exploit the Feedback, by any and all means and in any and all media, now known or hereafter devised, without compensation of any kind. In furtherance of the foregoing, to the fullest extent allowable under any applicable law, you hereby irrevocably waive, or shall not exercise, your so-called “moral rights” or “droit moral” in the Feedback.

8.意見。

Uber 可全權酌情決定隨時變更廣告管理平台的形式和功能。此外，你明白有機會出現意料之外的錯誤。你明白並同意，你可自願向 Uber 和/或其聯屬公司提供和/或提交各項意見、聲明、評論、建議和想法 (「意見」)。Uber 和/或其聯屬公司沒有義務 (亦不承諾) 將你提交的意見視作機密或專有資料處理。此外，你亦放棄要求檢查或審批任何可能使用或提述意見的作品的權利。儘管有前述規定，我們會盡商業上合理的努力，在對外引述你的任何意見時事先徵得你的同意。此外，你明白並同意 Uber 和/或其聯屬公司可 (而你在此授予 Uber 和/或其聯屬公司全球、可分許可 (透過多個層級)、不可撤回、免版稅、無限制的權利以) 按任何及所有方式，在現時已知或其後設計的任何及所有媒體上，複製、改編、編輯、修改、概述、發佈、展出、分發、廣播、展示、表演、作出、使用、出售、要約出售及以其他方式利用意見，而無需支付任何類型的補償。為貫徹前述規定，在任何適用法律允許的最大範圍內，你在此不可撤回地放棄或不得行使你在意見中的所謂「道德權利」或「精神權利」。

9. Testing.

You authorize Uber and/or its affiliates to periodically conduct tests that may affect your access to our use of the Ads Manager, as well as your ability to surface Sponsored Listings. These tests may include, but are not limited to, changes in formatting, placement of Sponsored Listings and performance. To ensure the timeliness and validity of test results, you authorize Uber and/or its affiliates to conduct such tests without providing you notice or compensation.

9.測試。

你授權 Uber 和/或其聯屬公司定期進行測試，而這些測試可能會影響你使用廣告管理平台的權限和你顯示贊助廣告的能力。該等測試可能包括但不限於變更贊助廣告的格式、刊登位置和成效。為確保測試結果適時和有效，你授權 Uber 和/或其聯屬公司進行有關測試，而無需向你發出通知或作出賠償。

10. Confidentiality.

For the avoidance of doubt, all elements, including any design features and components offered and displayed (whether orally, visually, or in writing) of the Sponsored Listing program, including the existence and structure of the Sponsored Listing program, are confidential and should be handled in accordance with the confidentiality obligations in the Merchant Agreement.

10.保密。

為免生疑問，贊助廣告計劃所提供和展示 (不論以口頭、視覺或書面形式) 的所有元素 (包括任何設計特徵和組件)，包括贊助廣告計劃的存續和架構，均屬機密，並應按照商戶協議內的保密義務處理。

11. Other.

Notwithstanding Section 14 (General) of the Merchant Agreement stating that amendments shall be effective only if in writing and signed or sealed with print name by both parties, Uber reserves the right to update or make changes to these Sponsored Listing Terms from time to time in its sole discretion using an appropriate method, including, without limitation, by posting a revised version of these Sponsored Listing Terms on　our website (https://www.uber.com/legal/en/ or any successor website thereto). You can determine when these terms were last revised by referring to the “Last Updated” legend at the top of these Sponsored Listing Terms. Uber reserves the right, at any time, temporarily or permanently, in whole or in part, to modify, suspend or discontinue the ability for Merchant to place Bids, with or without notice. You agree that neither Uber nor any of its affiliates shall be liable to you (or to any third party) for any modification, suspension or discontinuance of the Ads Manager or providing Merchant with the ability to place Bids. Except as specifically amended by these Sponsored Listing Terms, the terms and conditions of the Merchant Agreement and any amendments thereto shall remain in full force and effect. In the event of any conflict between the English version and the Chineseversion of these Sponsored Listing Terms, the English version shall prevail.

11.其他。

儘管商戶協議第 14 條 (一般事項) 訂明，任何修訂必須為書面形式並經雙方簽署或加蓋印章後方為有效，但 Uber 保留權利不時全權酌情決定採用適當方式更新或更改本贊助廣告條款，包括但不限於在我們的網站 (https://www.uber.com/legal/en/ 或其任何後繼網站) 發佈本贊助廣告條款的修訂版本。你可參考本贊助廣告條款頂部的「最後更新日期」說明，確定本條款的最後修訂日期。Uber 保留權利隨時暫時或永久地修改、暫停或終止商戶提出競價的全部或部分能力，而無須另行通知。你同意 Uber 或其任何聯屬公司無須就廣告管理平台的任何修改、暫停或中止，或賦予商戶提出競價的能力，而向你 (或任何第三方) 負上任何法律責任。除非經本贊助廣告條款特別修訂，否則商戶協議的條款及細則以及所有相關修訂將具有十足效力及作用。 若本贊助廣告條款的英文版與中文版有任何抵觸，概以英文版為準。