At Brandweek 2025, Adweek’s Mark Stenberg sat down with Cheryl Guerin (Mastercard), Nick Hammitt (Newell Brands) and Edwin Wong (Uber Advertising) to unpack a simple question: how do you move from talking about innovation to actually doing it every day?
Rather than theory, the conversation focuses on real, repeatable shifts brands are making right now – from AI-powered personalisation and content creation to new ways of measuring attention and accountable media.
In this 30-minute session, you’ll hear:
- How AI is becoming an orchestrator, not a gimmick – from Mastercard’s AI card design studio to Mastercard Commerce Media.
- How Newell Brands uses AI personas to speed up insight, sharpen ideas and scale content while keeping humans in control.
- How Uber Advertising is redefining attention and context, using high-attention surfaces like JourneyTV and ride offers to deliver both relief for consumers and results for brands.
If you’re looking for practical ways to build experimentation into your marketing – and to make every moment of attention work harder – this is one to watch.
▶️ Watch the full “Future of Innovation” panel below.
Photo courtesy of Ivan Piedra Photography and ADWEEK
Posted by Uber Advertising