I’m pleased to welcome Thomas Ranese as our new Vice President of Global Marketing. Thomas will be responsible for marketing our products and businesses around the world, as well as leading our brand, creative, research and regional marketing teams.
Thomas brings more than 20 years of public- and private-sector experience as a marketing leader, brand builder and strong operator with a history of demonstrated business impact. At McKinsey, Thomas counseled companies on marketing strategy and org effectiveness. And as the first CMO of New York State, Thomas led marketing for economic development (including revitalizing the famed I Love NY campaign), so he is passionate about local communities and understands the opportunities and challenges for Uber at the local level.
Thomas has spent the last 10 years at Google, where he played a hand in building a highly successful marketing organization working across dozens of products and countries. In his time there, Thomas held a number of senior marketing roles, always reporting to Google’s CMO—first as head of global strategy and operations, then as founder of Google’s Brand Studio, and most recently as the head of Google’s hardware efforts, where he launched the Pixel and rebranded Google Nest.
Thomas is a brilliant strategist and a beloved people manager with deep global marketing expertise—exactly the right person to help take us to the next level.
Thomas said: “Uber is one of the rare companies that’s become a verb—and an iconic brand that’s redefining how we move, eat, work and more in cities around the world. As Dara has said, marketing is more important to Uber than ever, and I’m excited to work with teams around the world to strengthen our marketing capabilities, drive growth, and help transform the Uber brand.”