Jason Alexander can’t stand the canned laughter
Written byIconic actor Jason Alexander brings his immense comedic chops as the star of the latest brand campaign from Uber Eats.
The internationally recognisable face of so many adored film and television programs – Alexander finds himself pining for the halcyon days of being on the set of the biggest sitcom in the world and drawing on a studio audience to laugh at his every iconic quip. But flash forward to the present day and the funny man can’t land a joke at a dinner party.
Realising Uber Eats can help you get alm ost, almost anything the American searches his app and summons canned laughter to his apartment hallway. All of a sudden it’s “no prob-llama” as he has the audience and his dinner guests chortling with every off the cuff remark once more.
But despite the early comedic victory the sound of audience laughter soon turns chaotic, stalking Alexander’s every remark as the omnipresent audience cackle with glee at the most ill-timed moments.
When the famed actor tells his Hollywood agent he wants a crack at the action genre his team – following the cue of the studio audience – erupt with laughter. A series of vignettes follow, where once again unfortunately timed laughter triggers calamity for Alexander. A shopping trip with a loved one, a confrontation in a lift and lamentably even at a funeral for “a good man”. All the moments have Alexander inadvertently putting people offside as the canned laughter misfires at every moment.
At the height of Jason’s torment, we hard cut back to reality in his apartment where we see Jason slurping a big bowl of soup, the revelation super appears on screen – canned laughter no, canned soup yes. A comedic reminder that you can get almost, almost anything on Uber Eats and the things you can’t get are probably things you don’t want.
“There’s always been a special part in my heart for comedy and the iconic tropes of television of yesteryear,” said Jason Alexander – “Working with Uber Eats in a way that was a self-deprecating homage to these elements and why they perhaps don’t hold true today was genuinely great fun.”
“This campaign would not have worked with anyone else in the world. We were over the moon to be able to work with Jason on this latest iteration of our brand platform. His comedic calamity is instantly recognisable. His performance is brilliantly nostalgic as it builds throughout the hero brand film,” said Brand Lead, Uber ANZ, Channa Goonesakara, “He was the perfect custodian to build on the work of Kendall and Kris Jenner, Nicola Coughlan and Tom Felton to remind Aussies and Kiwis that you can get almost, almost anything on Uber Eats these days.”
The hero brand film will premiere and be seen by millions of people during the halftime show of the AFL grand final.