At Uber, we are constantly reimagining the way we move people for the better. We are committed to unlocking opportunities for people who aspire to chase their dreams despite the odds and reach their true potential. We are empowering these resilient aspirers with superior, accessible, yet affordable mobility options that will enable them to chase their aspirations.
Today, we launched a new, 360-degree brand campaign, Bas Socho Aur Chal Pado, aimed at driving awareness about our affordable hailable categories, Uber Auto and Uber Moto. Since launch, these mobility solutions have seen exponential growth across tier 1, tier 2, and tier 3 cities.
Through our affordable hailable product portfolio, Auto and Moto, we aim to make our platform accessible to millions of resilient Indians who are constantly striving to fulfill their ambitions to make life better for themselves, and their loved ones.
Bas Socho aur Chal Pado. That’s right. Wherever it is that you have to be, grab an Uber Auto or Moto and just get there. The campaign is inspired by real-life stories of unstoppable Indians who have the courage to break the status quo and pursue their aspirations. As a part of the campaign, we have released four films in Hindi, Kannada, Tamil, Bengali, Marathi and Telugu languages. The creative development of the campaign has been led by FCB India, the social amplification strategy and execution by Dentsu WebChutney, and the media planning and buying is supported by MediaComm.
Commenting on the campaign, Surjo Dutt, CCO, FCB India said, “Uber and FCB dreamt a dream together! This campaign was culled out of hundreds of consumer conversations, socio-cultural insights and real life stories, done in TVC and short digital formats with all the entertainment, engagement and duration discipline the formats demand. After a monumental team effort, the output has been even better than what we could have imagined. The ‘go get it’ platform that is so elemental in our Uber Auto and Moto strategy, has come to life in these beautiful, well produced and simple stories. With the customer squarely at the heart of every story and Uber as their mobility partner, the campaign is truthful, simple and engaging. I am hopeful and confident that this will add another shiny layer to this magically human brand called Uber.” #APACsocialimpact
The first film, Runaway Bride brings to life the real story of a woman who had to write an important exam on the same day as her wedding. It highlights her will and determination and positions Uber Moto as a quicker way to reach her destination.
The second film, Cafe Delite is the story of a speech and hearing impaired young man who overcomes various obstacles to land a job as Cafe Manager. It shows how an Uber Auto ride provides a haggling and hassle-free experience to millions of Indians, daily.
The third film, Return to Work is about a young mother and a Government official who does not let motherhood come in the way of her career goals and responsibilities. It shines the light on Uber Auto as a safer way to commute and celebrates the indomitable spirit of millions of women who are straddling both family and professional responsibilities effortlessly.
The fourth film Blood Donation showcases a determined and responsible young man who finds a way to donate blood to a friend’s father in need, while in line for a prestigious job interview. It highlights Uber Moto’s core proposition of moving effortlessly through traffic.