We’ve unveiled our latest campaign, #SafetyNeverStops, to highlight everyday safety challenges faced by women and drive awareness towards how Uber continues to improve access to safer transport for women. Featuring stand-up comedians Shreeja Chaturvedi, Shreya Priyam Roy, and Shashi Dhiman, the campaign uses wit to highlight challenges women face, delivering a bold and thought-provoking message “Women’s safety isn’t a joke.”

The campaign comprises 9 candidly shot films that are set in public spaces like markets, offices, and transit stations. Each film portrays choices women often face to ensure their safety—turning sundry everyday moments into humorous, though-provoking narratives. By using humor, we aim to spark meaningful conversations around women’s safety and make the topic more approachable.

Safety has continued to be a core factor for riders to opt for Uber. As per the 2024 India Economic Impact Report, compiled by Public First, 95% of female riders cited safety as their top reason for using Uber. 84% of female riders believed that taking an Uber was the safest way to get home.

The #SafetyNeverStops campaign spotlight Uber’s safety features that ensure a seamless experience for riders and drivers: 

Share Your Trip: Enables riders to share live trip details with trusted contacts for peace of mind

RideCheck: Detects irregularities like route deviations, mid-way drops or long stops, prompting Uber to proactively check in with riders and drivers

24×7 Safety Helpline: Provides round-the-clock access to safety experts for urgent, non-emergency issues during and after trips

Phone and Address Anonymization: Conceals personal details and trip locations to protect user privacy

The #SafetyNeverStops campaign has been rolled out across platforms, including print newspapers, out-of-home, online, and social media. 

The campaign is our latest effort to highlight platform safety. We recently announced new features including Safety Preferences, allowing riders to customize features like RideCheck, Share Your Trip, and Audio Recording for specific times or locations; Women Rider Preference, enabling female drivers to accept only female riders, boosting safety during late hours; and, Audio Recording which enables riders and drivers to record audio on trips, providing an additional security layer with encrypted recordings accessible only if submitted in a safety report.

For the full video playlist, click here.