We launched today two new campaigns for our Uber Auto and Uber Moto services. These first ever marketing campaigns are aimed to empower Riders with accessible, seamless and safe shared mobility solutions.
Aimed primarily at women commuters, Uber’s new Auto campaign ‘Badey Iradon Ki Chotti Sawaari’ aims to provide women safe, reliable yet affordable travel options enabling them to fulfil their big dreams. Uber’s Moto campaign ‘Sapnon Par Hoja Sawar’ aims to inspire India’s young working professionals/job seekers who have big dreams and aspirations, but get restricted owing to daily commuting struggles.
Speaking on the rationale behind the new campaigns, Manisha Lath Gupta – Marketing Director, Uber India & South Asia said, “At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions. We believe that our youth have immense potential, however a lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of riders to move forward.”
Both our campaigns have been created with the thought of simplifying the lives of our Riders and in our own small yet meaningful way, help millions of Riders achieve their dreams and move forward.