Uber and AB InBev India partner to promote responsible behaviour on roads
Written byWe’ve partnered with AB InBev India to launch Your Night, Our Ride, an initiative encouraging people to celebrate responsibly this festive season. Running from October 16 to November 10, the campaign rewards those who choose safe and responsible ways to get around the city.
The program will run across 100 of the most popular pubs, bars, and restaurants in Bengaluru, New Delhi, Gurgaon, and Noida including One8 Commune, Paul, Chili’s, Cafe Delhi Heights, 1522, and more. Riders who book an Uber to or from these partner venues can enjoy exciting discounts on Uber Premier and Uber Black, along with exclusive discounts on a range of beverages.
Through this campaign, we want to make choosing a safe ride home both rewarding and responsible. The festive season is a time for people to unwind and celebrate, and we want to ensure they can do that without worrying about how to get home safely. By joining hands with AB InBev, we’re making it easier for people to enjoy their evenings, act responsibly, and help keep the roads safer for everyone.
In the lead-up to the campaign, we commissioned a consumer survey to understand how India’s urban population views responsible social behaviours and safe mobility choices. The survey suggests that a vast majority of respondents recognise the importance of making safer travel decisions during social occasions, with 92% describing impaired driving as “very risky” or “extremely risky.”
At the same time, the survey indicates a growing preference for safer ways to get home. A majority of respondents said they rely on ride-hailing services like ours after a night out, and 93% said they chose not to drive, making a responsible choice since a safe and convenient option was available.
In the survey, most respondents said the biggest deterrents to heading out for a drink were parking hassles, traffic, and the risk of having to drive back after drinking. Many also cited safety concerns with public transport, reinforcing the need for convenient and reliable options like ours for a worry-free night out.
According to the survey, 89% of respondents said they “strongly agree” that using ridesharing options after a night out is a responsible choice, reinforcing how access to safe transport can shape safer habits.
The campaign underscores how access to safe and convenient transport options can reinforce responsible drinking habits. We, along with AB InBev India are committed to using our platforms to make responsible choices more accessible, ensuring celebrations remain about making memories and getting home safely.
Through the duration of the campaign, riders can arrive in style at the pubs and restaurants with 15% off on Uber Black rides. Those preferring more affordable comfort can book both legs of their trip with Uber Premier at a 20% discount. Customers who show their ride receipt at partner pubs can also enjoy additional discounts on their favourite AB InBev beverages.
Your Night, Our Ride will be live in select venues across Delhi-NCR and Bangalore through the festive period, with offers available until November 10.