As cities start moving again, Uber has launched a new marketing campaign, ‘Safer For Each Other’, to underscore that safety, too, can spread if each rider sanitizes their hands, wears a mask, and doesn’t travel when sick, thereby making the entire platform safer for the next rider.
By sharing the responsibility of safety and taking all appropriate measures, riders can start a chain reaction whereby each rider makes the platform safer for the next one boarding the car. The campaign highlights ‘self-care spreads safety’. Through this campaign, Uber will reach out to its riders through a 360-degree amplification plan to ensure greater awareness about rider safety.
The campaign film features several riders urging future riders to ensure personal safety and hygiene by following all necessary steps to keep themselves, the driver, as well as the next rider safe.
Over the past few months, Uber has launched a comprehensive set of safety measures, such as the Go Online Checklist and a mandatory mask policy for both riders and drivers, pre-trip mask verification selfies for drivers, mandatory driver education around Covid-19 related safety protocols, and an updated cancellation policy where both riders and drivers can cancel trips if they don’t feel safe. Complementing these measures, Uber is distributing over 3 million masks and 200,000 bottles of disinfectants and sanitisers to its drivers, free of cost.
With this campaign, Uber recognises that only together can we combat the threat of COVID-19.