I’m pleased to welcome Lucinda Barlow to the Uber marketing team as the Senior Director of Marketing, APAC, responsible for marketing our products and businesses (excluding Eats) across the Asia Pacific region (Australia & New Zealand, India & South Asia and North Asia).

Commenting on her appointment, Lucinda said, “Uber has had extraordinary impact on the lives and livelihood of millions of people. I’m thrilled to join the APAC team to help bring further mobility, freedom and opportunity in this exciting region.”

Lucinda brings over 20 years experience in internet, technology and mobile business across Asia, the US and UK. From a former mission critical systems engineer at BHP, to leading YouTube marketing globally, to launching Symbian’s first office in China, to building marketing functions at two internet startups, Lucinda is an agile leader with an industry acclaimed track record of delivering impact at a staggering scale.

She is uniquely positioned to lead Uber’s Asia Pacific brand, product marketing and reputation efforts, and support the continued growth of a stellar regional team. Joining us most recently from YouTube—a destination for two billion users globally—Lucinda led product marketing, where she brought new tools and experiences to viewers and creators, built YouTube’s responsibility marketing function with a special focus on safety, launched YouTube’s first slate of ad-supported original shows, and scaled the Culture & Trends operation globally.

She is a passionate ambassador and advocate, and adept at building world-class teams across both established and emerging businesses. Lucinda is also deeply respected by her industry peers as a talented practitioner, and I know with her reputation of embracing challenges with creativity and curiosity, she will be right at home in the Uber family.