Are you bored of ordering the same old food everyday? Not anymore! With Uber Eats, you can now #EatsNewEveryday!
Uber Eats has launched its new marketing campaign, #EatsNewEveryday, which allows you to pick from a variety of cuisines and restaurants, from Parathas to Pizzas, Burgers to Biryanis, and local restos to global bestsellers; thousands of restaurants to choose from.
The campaign targets youth between the ages 18-25 who are in the last few years of college or in the early years of their professional lives, and talks to them about their slice of life conundrums including the difficulty in making a choice while ordering food. We have youth icons Alia Bhatt and Dulquer Salmaan championing the campaign as its ambassadors.
Through this campaign, we aim to drive brand awareness and consideration, improve selection perception and position itself as a selection machine which truly understands consumers’ varied food needs.
Uber Eats recognizes the appetite for food delivery in India, and in the past year-and-a-half has emerged as the fastest growing food delivery app. It is gaining popularity among consumers across India to order food of their choice at the click a button.
Here’s to new food everyday!