Uber X Canon: Hidden Cities features the most off-the-grid destinations across Singapore, Kuala Lumpur, Manila, Jakarta and Ho Chi Minh City as captured by Canon, through the lens of leading photographers based in each city. The diverse array of compelling imagery is featured on a microsite which launches today.

Uber reveals Arthayasa Stable, an outdoor activity area for horse riding located in Depok area as the most exciting hidden destination in Jakarta, closely followed on the list by Kampung 99 Pepohonan, natured theme tourist attraction located in Depok and Taman Wisata Hutan Mangrove, a Mangrove forest conservatory park located in Pantai Indah Kapuk  

The data was gathered following a comprehensive analysis of drop-off points across Singapore, Kuala Lumpur, Manila, Jakarta and Ho Chi Minh City, which was complemented using additional research around the areas surrounding these destinations.

In partnership with Canon, these insights were then used as inspiration by leading photographers, namely Tino Renato (@tinorenato), Mutiara Dewi (@mutiaradewi), and Fen Soong (@fensoong), to bring to life the stories of these places through compelling visual imagery.

According to Eshan Ponnadurai, Director, Brand and Strategy Asia-Pacific at Uber, the campaign is part of Uber’s mission of unlocking the potential of cities by harnessing technology.

“Working with local influencers, Uber can leverage data-driven and culturally-relevant insights to tell the stories of how cities move. Uber is an ‘insider’ which understands Asian cities, and the unique meaning their hidden places have for riders and drivers.”

“Every city has its unique characteristics that may at times be veiled, and photography has the powerful ability to capture and express the beauty of these hidden gems to a wider community,” said Naohiko Hayashi, Senior Director and General Manager of Regional ICP Sales and Marketing Center, Canon Singapore Pte. Ltd. “Canon aims to empower more people to uncover and capture their unique perspective of their cities through the lens of our mirrorless EOS M cameras.”

Find out more about #HiddenCities by checking out the images of Jakarta’s hidden destinations along with the stories they tell at www.uber.com/hidden-cities.

Jakarta’s Top Hidden Destinations

  1.   Arthayasa Stable, an outdoor activity area for horse riding located in Depok which offers various facilities such as horse riding lessons for adult and children to horse clinic. Established in 1992, Arthayasa Stable is claimed to be the best place for horse riding, not only within Indonesia but also in Southeast Asia.
  2.   Kampung 99 Pepohonan, a tourist attraction which located in the area of Depok that offers the concept of nature by presenting a variety of animals and various types of plants. Kampung 99 Peopohonan offers various outdoor activity experiences such as milking cows, animal feeding, and ATV riding.
  3. Taman Wisata Hutan Mangrove, a Mangrove forest conservatory park located in Pantai Indah Kapuk is also listed as a “Hidden Gems” in Jakarta. Located near the city center, Taman Wisata Hutan Mangrove could be the alternative destination besides mall and other entertainment venues.

To read more in Bahasa Indonesia, please click here.