Uber Advertising, the advertising arm of Uber, is excited to announce the arrival of Journey Ads in the Hong Kong market. With this launch, Uber aims to connect brands to innovative, impactful, and data-driven advertising opportunities. Journey Ads capture consumers’ attention from the minute they request a ride in-app, up until they arrive at their destination, providing a new and engaging ad experience for Uber users.

Journey Ads present unique opportunities for brands to reach highly attentive audiences on the Uber platform, providing a 100% share-of-voice during a user’s trip. This expansion places relevant brand content and offers in front of purchase-minded audiences as they transact throughout their journey.

Embedded within the Uber app, Journey Ads offer display and video ads paired with geographic-based and behavioral targeting, as well as campaign performance measurement.

“Uber is beloved by many consumers in Hong Kong, attracting a valuable audience of purchase-minded customers. Uber understands where our users want to go and how they want to get there. Our users-centric approach allows us to engage them with messages from brands relevant to their purchase journey, whether they are making purchase decisions or waiting to arrive at their destination,” said Andy Hsu, Head of Uber Advertising GRCN.

“Hong Kong is an important market for us, and we are thrilled to bring our advertising solutions to local brands here. Our ability to connect with our users in real time during their journey allows brands to reach their target audience incredibly effectively. We’ve seen tremendous success globally, and we’re eager to bring that same value to Hong Kong advertisers,” said Paul Wright, Head of International, Uber Advertising.

Uber Advertising is committed to offering brands in Hong Kong unique ways to communicate with consumers in a manner that respects their privacy while delivering compelling and relevant content. Industries such as banking and insurance, consumer goods, beauty, sports and apparel, health care, and technology are already partnering with Uber and seeing strong engagement and growth opportunities through Uber Advertising. With a rapidly growing user base and proven success in markets around the world, Uber Advertising is set to revolutionize the way brands interact with consumers in Hong Kong. 

Register to experience Uber Advertising services at the following link: https://p.uber.com/uberadshk or email us at uberadsgrcn@uber.com