Uber has announced the appointment of Michael Levine as Head of APAC Sales for Uber Advertising, as the company deepens its focus on regional growth and localised innovation. Based in Australia, Levine will lead Uber Advertising’s sales and operations across Australia, New Zealand, Hong Kong, Taiwan, Japan and India.

As Uber Advertising’s first international lead, appointed as Head of Advertising for ANZ in 2022, Michael played a pivotal role in launching Uber Advertising’s first international market. Under his leadership, and through his interim support leading other teams across APAC, the APAC business has exceeded growth expectations and achieved industry recognition, including the ANZ team being recognized as Mumbrella’s 2024 and 2025 Sales Team of the Year.

Michael’s appointment comes as Uber’s Advertising division accelerates its expansion across APAC, offering brands and advertisers a powerful platform to connect with consumers in high-intent and real world moments – whether they are ordering dinner, making a top-up purchase, or heading across town.

“Uber Advertising connects brands with consumers in real-world moments that drive action and leave a meaningful impression,” said Megan Ramm, Global Head of Sales for Uber Advertising. “Michael has been instrumental in building our Uber Advertising business in ANZ from the ground up. I am thrilled to see his leadership take Uber Advertising to our next phase of growth and expansion across the APAC region.”

In his new role, Michael will oversee a rapidly growing team of over 50 sellers across the region, with a focus on expanding advertiser relationships, enhancing insights and measurement capabilities to help brands understand and optimise performance, and collaborating with local teams to ensure product localisation for each market.

On his new appointment, Michael said, “The APAC region spans an extraordinary range of markets, cultures, and capabilities. With that comes a wealth of untapped potential and exciting customer challenges to solve. Uber Advertising has proven to be an indispensable partner to APAC brands, with innovation and agility at the heart of our team. I’m looking forward to building on that momentum and partnering with brands to reach consumers where and when it matters most.”

Uber Advertising has grown significantly across the region, partnering with major consumer brands, agencies, and merchants to drive business outcomes at scale. With strong performance in sectors such as QSR, Grocery, FMCG, Retail, as well as non-endemic advertisers, the business continues to see rising demand for advertising solutions across both rideshare and delivery.

With highly engaged consumers across APAC using the Uber and Uber Eats apps daily, the platform offers advertisers a unique opportunity to reach audiences during moments of decision and movement. By leveraging rich behavioural data and a range of ad formats across the platform, Uber Advertising enables brands to deliver contextually relevant, high-impact messages with intent and scale.

Uber Advertising offers a powerful and expanding suite of advertising solutions designed to reach consumers in high-intent, including Journey Ads that capture consumers’ attention during their trip with ad units that drive purchases and brand awareness as they move with purpose.’

Pioneering Uber Journey Ads in Hong Kong, SHISEIDO successfully engaged luxury consumers with precision. Their campaign leveraged our innovative platform and real-time location data to deliver compelling video ads during Uber rides, resulting in an impressive 56% full video completion rate and 87-second average view time – significantly above industry standards. It powerfully demonstrated Uber Journey Ads’ unique ability to connect brands with high-intent audiences during crucial moments of their journey.

Uber Advertising is now available in over 30 markets globally, helping brands connect with customers on the move.