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We are delighted to announce the appointment of Sheng Lin as Uber For Business’ Country Manager for Taiwan and Hong Kong. Based in Taiwan, Sheng will lead integrated teams across both markets, partnering with companies and organizations and making their mobility, meals and delivery solutions fully integrated through the simplicity and speed of Uber’s technologies. 

By integrating Uber For Business solutions directly into their software systems, companies and organizations are able to accelerate their digital and operational transformation to better serve the needs of their employees, help boost employee morale as part of their corporate benefits programs and further empower business functions to trigger more effective customer acquisition and retention. 

Prior to joining Uber, Sheng was most recently Head of Business Development and Country Manager for ASUS in Israel. During his time at ASUS, he built the team from the ground up and achieved worldwide No.1 in growth on both revenue and profit for the Israel team twice. He also managed product and business development across the Middle East. Sheng holds a Bachelor of Business Administration from the National Central University (Taiwan) with a major in Finance.  

“I am excited to welcome Sheng to lead the Uber For Business team in our strategically important markets of Taiwan and Hong Kong. As organizations envision the future of the workplace, Uber will continue to play a critical role across their mobility and delivery needs. Sheng’s deep experience in partnerships, managing client portfolios, and customer-centricity are key to ensuring we bring the very best of Uber to all organizations. Sheng and his team will play a critical role in unlocking truly customer-first solutions in both markets, and towards helping organizations accelerate their transformation agendas,” says Kunal Guha, Regional General Manager of Uber For Business APAC. 

On his own appointment, Sheng says, “I’m thrilled to be joining a talented team in both Taiwan and Hong Kong, at such a critical juncture of the business where we are expanding our delivery and mobility offerings in Taiwan at speed and doubling down on our Uber Taxi growth in Hong Kong. My vision is to build the best bleisure platform for enterprise partners and empower their digital transformation journey.”

Uber for Business is available in all cities where the Uber App is available. Currently, over 170,000+ organizations globally across a wide range of industries, from insurance and automotive, financial and consulting services, to hospitality, tech and real estate use Uber for Business. 

About Uber for Business

Uber for Business brings the best of Uber’s innovations and solutions to organizations around the globe with a seamless platform built to help them better support and engage those they employ and serve. With global scale, integrated solutions and exceptional service, Uber for Business empowers organizations to effortlessly streamline business travel, reimagine employee wellbeing, and elevate the customer experience – all while enabling employees to effortlessly leverage the Uber they love and trust in their professional lives. Since launching in 2014, Uber for Business has scaled to 70+ countries and 10,000 cities, and helped 170,000 organizations bring flexibility and efficiency into their operations while improving employee wellbeing. For more, visit our website. To enroll, please visit this website.