Sexual assault and gender-based violence can happen anywhere, including in transportation. Over the last few years, Uber has focused on engaging with organizations and learning from experts on how we can do more to help keep people safe.

In 2017, Uber announced its Driving Change initiative, a multi-year, multi-million dollar campaign to partner with leading sexual assault and domestic violence partners around the world. Following this announcement, Uber has made investments in education and training with organizations and experts on these important topics around the world. 

As part of this ongoing global company initiative, we are thrilled to extend this campaign to Canada by partnering with the YWCA Canada, Woman Abuse Council of Toronto (WomanACT) and the Toronto Rape Crisis Centre/Multicultural Women Against Rape (TRCC/MWAR) to help raise awareness and combat gender-based crimes throughout the country. 

“We all have a role to play to create a world free from violence. Through these partnerships across Canada, we will develop resources, provide education and engage in public policy dialogue to drive awareness and prevention of gender-based violence throughout Canada.” – Maya Roy, CEO, YWCA Canada

“Ending gender-based violence requires a coordinated and collaborative effort, that’s why WomanACT is excited to partner with Uber as part of Uber’s ongoing commitment to drive change. This is a great opportunity to engage millions of drivers and riders across Canada to raise awareness, prevent violence and promote safety” – Harmy Mendoza, Executive Director, WomanACT

“This is a welcome partnership and a step in the right direction, we look forward to working with Uber, YWCA and WomanACT. In order to combat violence, building community capacity through opportunities such as this is vital to prevention.” – Cynamin Maxwell, Counsellor/Advocate, TRCC/MWAR

“Since its 2017 launch, we have been a proud partner of Uber’s Driving Change campaign, which includes both internal and external sexual assault and domestic violence awareness and prevention initiatives. NO MORE is committed to working with individuals, organizations and corporations that are truly interested in bringing about change. To make progress and to address a deeply embedded culture of violence, we want – and in fact need – to be in as many boardrooms, classrooms, and living rooms as possible, as well as on the networks and platforms where people live, work and play. We look forward to working with partners in Canada and around the world as this effort continues to grow,” said Pamela Zaballa, Global Executive Director of NO MORE.


We recognize there is even more we can do and have much to learn from our great partners at YWCA Canada, WomanACT, TRCC/MWAR and NO MORE. By working together, we believe this is a great start and look forward to helping drive change and help prevent gender-based crimes in Canada. 

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