Uber Eats is serving up a #FarmFresh program to help local restaurants like Piano Piano, Richmond Station, and Lady Marmalade offset the cost of their fresh ingredients while also supporting local farmers and producers.
In addition to impacts on restaurants, dine-in restrictions have had an adverse impact on local farmers. A recent Ontario Federation of Agriculture (OFA) survey found that 88% of farmers said that their farm has suffered negative financial impacts due to COVID; 61% because of the experienced lost revenue and consumer spending.
To support our restaurants and our local farmers, Uber Eats has partnered with 100km Foods Inc. on #FarmFresh. The program gives qualifying restaurant partners access to up to $1,000 in credits to purchase fresh ingredients from local farmers and create signature #FarmFresh dishes available exclusively on Uber Eats. These special #FarmFresh items will be prominently displayed on the app, encouraging customers to discover new farm-to-table favourites.
As founders of 100km Foods Inc, Grace Mandarano and Paul Sawtell have seen firsthand the impact of the pandemic on their local farmer and restaurant partners alike.
“When COVID hit and restaurants were mandated to close, the customer base that was built over the last 12 years vanished overnight for our network of farmers,” said Grace and Paul. “The #FarmFresh initiative with Uber Eats provides a welcome boost for both restaurants and local farms alike, and Uber Eats customers get some delicious dishes to choose from made from the freshest and best quality ingredients Ontario has to offer.”
Natalia Simachkevitch and David Cherry from Toronto brunch institution Lady Marmalade signed up for #FarmFresh and will be showcasing fresh ingredients from five local farms in its popular Gordita Torta dish – a fresh bun loaded with shaved Black Forest ham from VG Farms, aged white cheddar from Bright’s Cheese & Diary, sliced roma tomatoes from Boston Spring Farms, pickled red onions from Hillside Gardens, along with jalapeños, smashed black beans and cilantro crema, served with home fries made with Yukon gold potatoes from Thompson Potato Farms.
“We care deeply about the ingredients we use in our menu and love working with 100km Foods Inc. to source fresh foods and support local farmers whenever we can,” said David. “Uber Eats is giving us an opportunity to help more Torontonians discover amazing dishes made with locally-sourced ingredients while also thinking about the dedicated farmers that are putting food on our tables.”
Starting with 50 restaurants in the Toronto-area, the launch of #FarmFresh in Toronto is global first for Uber Eats in support of local agriculture. Local customers can search #FarmFresh in app to discover delicious farm-to-table dishes nearby.