Launching in June through Uber’s partnership with T-Mobile Advertising Solutions, the expansion brings riders engaging, relevant content on the go

Uber Advertising today announced the expansion of JourneyTV to New York City, bringing riders and advertisers an engaging, dynamic, and relevant rideshare screen experience. The expansion builds on Uber’s exclusive partnership with T-Mobile Advertising Solutions, which operates the largest national network of interactive video screens in rideshare vehicles—with approximately 75,000 screens across the United States. 

Uber Advertising’s JourneyTV platform uses Uber’s first-party signals to deliver contextually relevant, high-quality creative—enhancing the rider experience and driving results for brands. Since launching its partnership with T-Mobile and its network of rideshare screens last year, JourneyTV has powered more than 150 campaigns for leading brands in quick service restaurants, consumer goods, retail, beauty, and finance. 

Ads on JourneyTV see a nearly 98% completion rate, with average view times of close to 120 seconds per ride—underscoring the attention-rich environment for people on the move. Riders are also seeing the value: research from MAGNA shows that 74% are interested in offers they see during a trip, and nearly 7 in 10 say ads enhance their ride experience.

JourneyTV also features a live trip map with ETA, personalized restaurant recommendations near the destination, local activities, driver details, tip prompts, as well as relevant video and interactive ads.

“Launching in a dynamic market like New York City gives advertisers even more ways to reach highly engaged riders during their trips,” said Jess Shuraleff, Head of US & Canada  Sales, Uber Advertising. “With millions of rides happening across the country, JourneyTV connects with people in meaningful moments—offering an interactive experience that informs, entertains, and drives results.”

“Everything we do is about making advertising better for consumers—more relevant, more timely, and less disruptive,” said Cherian Thomas, Head of Digital Out-of-Home & Retail Media, T-Mobile Advertising Solutions. “By expanding our partnership with Uber Advertising to New York City, we’re giving advertisers a smarter, more dynamic way to reach high-value audiences using T-Mobile’s best-in-class connectivity combined with Uber’s first-party data. At T-Mobile, we help brands show up in the moments that matter. Whether it’s during a commute or a night out, brands can connect with audiences meaningfully and at scale.” 

Kahlúa recently partnered with Uber Advertising for a multi-surface campaign that tapped into late-night cocktail culture across JourneyTV, Journey Ads, and Uber Eats. The campaign drove a 188% lift in Kahlúa sales—far outpacing the liquor category overall growth—and led to a 7% increase in reservations at featured bars and restaurants. It also outperformed category norms in brand awareness, favorability, and purchase consideration, reinforcing Kahlúa’s place in the espresso martini trend and the power of Uber’s platform to influence both on- and off-premise purchase behavior.

“Kahlúa is at the heart of U.S. cocktail culture, especially as the brand most associated with the fastest-growing cocktail, the Espresso Martini,” said Jenny Hermanson, Senior Director of Omnimedia at Pernod Ricard. “This cultural relevance made Journey TV the perfect platform to intercept Espresso Martini lovers as they headed to key nightlife venues. The results we saw are proof that reaching people with the right message, in the right place, at the right time drives performance.”

JourneyTV is the only in-car screen experience that puts riders in control of their experience—while giving brands new ways to connect with the right people, at the right time.

Advertisers looking to join in on the ride, can go to www.uber.com/advertising for more information.