A picture is worth a thousand words. That’s why when restaurants and other merchants join Uber Eats, we work with them to add the best art to their menus. Our consumer research tells us that not only do customers feel more comfortable making food decisions with photos—but they’re actually more likely to purchase items when there’s photo proof.
With months of feedback from our restaurant partners, we’re now ready to take merchant storytelling to the next level within the app, bringing new ways to share photos, stories, and hospitality on Uber Eats.
Welcome Instagram to Uber Eats
We know our restaurant partners are all about flavor. And through a new partnership with Instagram—already a channel for millions restaurants around the world—our partners can add even more to their Uber Eats storefront with an integration that takes less than 10 minutes to set up.
Here’s how it works: When restaurants connect their store’s Instagram account to their Uber Eats account, consumers on Uber Eats will see their feed directly in the app, allowing them to scroll through for food photos, location updates, specials, and more. We know from research that consumers regularly look to Instagram to validate their order decisions, and we are excited to see how this integration boosts sales for merchants.
Introducing Uber Eats Merchant Stories
With Uber Eats Merchant Stories, restaurants and other merchants can now bring their unique menus to life in entirely new ways—and build a customer following.
Here’s how it works: Uber Eats merchants sign up to Stories, and use their account to post regular updates to their in-app storefront to keep customers engaged. Owner-operators can upload images and add text to tell their customers about special deals, menu changes, new services, or seasonal promotions. In early testing, 13% of consumers who clicked through a restaurant’s Stories placed an order to that restaurant in the same session.
As more restaurants across the US & worldwide start to engage with these new features over the coming months, consumers on Uber Eats will soon be able to benefit from learning more about their favorites through content rich experiences—and closer, more meaningful relationships with the local restaurants they love.