Uber Advertising at CES 2025 brought together the brightest minds in media, technology, and advertising. In our third year at the event, we showcased innovation, actionable insights, and two game-changing partnerships: one with Delta Air Lines and another with NVIDIA. Across four action-packed days, we highlighted how we’re shaping the future of advertising through personalization, retail media transformation, and measurable impact.
The Insights Driving the Future of Uber Advertising
Here are the key insights and takeaways that defined our presence at CES 2025:
Personalized Advertising: Putting People First
- Uber is redefining advertising by focusing on real human connections. Through our robust insights and innovative technologies, we empower brands to deliver tailored messages that reach people at the right moments. By addressing consumer needs at various stages—such as introducing curated Lists based on events or deals—Uber ensures discoverability and affordability while empowering consumers to make informed choices.
The Future of Retail Media
- As commerce evolves, Uber Advertising is at the forefront of creating impactful retail media strategies. From leveraging advanced analytics to optimizing consumer journeys, we’re helping brands achieve their goals with precision and scale. By programming across our ecosystem of apps, we amplify brand reach while enhancing consumer engagement through personalized content that resonates with their unique preferences.
Shaping Tomorrow’s Media Landscape
- With groundbreaking advancements in AI, sustainability, and autonomous mobility, Uber Advertising is leading conversations about the future. Our solutions integrate seamlessly into consumer journeys, bridging the gap between innovation and usability. Creative integrations, like our Delivery Robots used to promote a movie premiere, showcase how Uber merges novelty with functionality—delivering packages and food while cutting the carbon footprint of last-mile deliveries
Bold Partnerships Driving Innovation
- Uber x Delta: Our partnership with Delta Air Lines allows travelers to link their Uber and Delta SkyMiles® accounts to earn miles on qualifying rides and Uber Eats orders. Advertising will amplify this collaboration, creating seamless, rewarding journeys for consumers while unlocking unique opportunities for the brand.
- Uber x NVIDIA: Uber’s collaboration with NVIDIA accelerates the development of AI-driven autonomous vehicle solutions. This partnership enhances efficiency, safety, and scalability across Uber’s services, unlocking innovative advertising opportunities in the mobility space.
Driving Measurable Impact
- With solutions like Journey Ads and Post-Checkout Ads, Uber consistently delivers results that exceed benchmarks, including +88% ad recall rates. Our advertising strategies connect brands with audiences during daily journeys, whether on the road or at the table. By blending creativity and data, Uber’s ecosystem drives both performance and brand equity, proving its ability to deliver measurable value for advertisers.
Uber Advertising at CES 2025: Key Moments from the Stage
Day 1: Exploring Consumer Connections
On Monday, January 6, Ashan Khan, Head of US Agency Partnerships, kicked off our CES presence on the Digital Hollywood stage with Streaming Strategies: Platform Innovation, Advertising & Brand Loyalty. The panel explored how brands can thrive in a landscape where subscription eyeballs meet advertising innovations. Ashan highlighted how Uber Advertising bridges the gap between mobility, delivery, and on-demand services to meet consumers where they are. Click here to watch the recording.
Day 2: Transforming Retail Media and Beyond
On Tuesday, January 7, Kristi Argyilan, the newly appointed Global Head of Advertising, brought her wealth of retail media expertise to two separate events at CES®. First, she appeared at the C Space Studio, where she discussed disruptive trends shaping the industry.
Later, at The Cosmopolitan, Condesa Commons, Kristi shared her vision during the OMG + BeetTV Commerce Media Summit. In both sessions, she detailed how Uber is leading the charge in retail media innovation, from optimizing ad strategies to delivering measurable results.
Watch Kristi Argyilan’s interview with The Drum: Innovation Insider – Uber’s Global Head of Advertising on Media Innovation & the Future of Mobility.
The day ended with Jess Shuraleff, Head of US&C Restaurants, who joined the panel Tech Horizons 2025 at the Female Quotient stage to discuss the integration of generative AI and sustainable technologies into advertising’s future. She emphasized how Uber is combining these advancements with a human touch to create transformative solutions.
Day 3: Empowering Leadership and Brand Equity
On Wednesday, January 8, the day began with Megan Ramm, Global Director, Head of Americas, Uber Advertising, at the C Space Studio at CES®, sharing her take on the trends disrupting the industry and shaping the future.
Later, Susan Anderson, Global Head of Grocery & Retail, spoke on the Female Quotient stage at Beyond 35%: Catalyzing Women’s Leadership in Tech’s New Frontier. Susan inspired attendees with strategies to create a tech industry where women thrive and lead..
In the afternoon, Kristi Argyilan joined Lisa Utzschneider, CEO of IAS, on the C Space Storyteller Stage to share insights during Performance & Brand Equity in the New Media Landscape, highlighting how Uber’s solutions drive measurable performance while strengthening brand equity.
Then, Celiena Adcock, Strategic Verticals Lead at Uber Advertising, shared her expertise at Navigating Career Transitions: Leveraging Transferable Skill Sets for Changing Paths on the Female Quotient stage. This insightful panel explored how identifying and utilizing transferable skills can empower professionals to thrive in new industries or roles.
And finally, in the evening, Susan Anderson participated in the Women in Commerce Fireside Chat, connecting with leaders across industries to discuss workplace allyship, authenticity, and career growth.
Day 4: Personalization and Powerful Connections
On Thursday, January 9, Megan Ramm, Global Director and Head of Americas, closed out our CES presence at the C Space Storytellers Stage with Personalizing Advertising: Leveraging Data and Analytics. Her session focused on how Uber’s unmatched dataset allows brands to deliver meaningful, personalized messages.
And finally, Ashan Khan, Head of US Agency Partnerships at Uber Advertising, took the stage at Elevating Global Fandom: How Diageo and Uber Redefine Sports Engagement. The panel explored how Diageo leverages cultural insights to foster emotional connections with global sports fans, while Uber’s ad-tech innovations enable personalized experiences and measurable impact. This partnership showcases the power of blending storytelling and technology to transform fan engagement worldwide.
Looking Ahead
As CES 2025 wrapped up, one thing became clear: the future of advertising lies in innovation that drives connection, personalization, and measurable success. Uber Advertising is proud to lead this charge and invites you to join us in shaping the future of advertising.
Missed Uber Advertising at CES 2025? Connect with our team to explore how Uber Advertising can transform your brand’s strategy.
Posted by Uber Advertising
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