On the occasion of the first UN World Cycling Day (June 3), we are launching our first “Share the Road” campaign in Brussels. This initiative will focus on building awareness around some of the key concerns cyclists experience in Brussels today and provide our road-facing user base with tips to help make cycling safer. The campaign will start on June 3 and run up until the end of September.

Why now? Over the last years, the number of cyclists in Brussels has grown incredibly fast. Thousands more cyclists take on our streets every year. At the same time, younger generations are shifting away from personal car ownership to using a multitude of mobility options such as cycling, public transport and other shared modes of travel.

We want to support these changing lifestyles and help build a Brussels with less cars and more bicycles. But while these changes provide opportunities, they also bring challenges. With more cyclists on the road, we need to make sure that other road users are aware of the best ways to keep even the most vulnerable road users safe.

“Share the road” is based on the idea that roadways should be safe for everyone, not just a place for 4-wheeled vehicles to travel. And sometimes a few tips can make a big difference. At Uber we’re particularly well positioned to have an impact on this level and we want to take this responsibility seriously. More than 100,000 riders and 1000 professional drivers use our application on a regular basis in Brussels and hundreds of couriers help people around them get easy and fast access to their favourite food.

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For that reason we’ve worked with the Belgian Cyclist’s Associations Fietsersbond and GRACQ to build awareness around this topic and come up with some tips to inform and empower our Uber and Uber Eats community to make our roads a safe place for everyone. Some of these include avoiding standing or parking on a cycling lanes, checking ones coast before opening doors or simply keeping a safe distance between different road users. I’m sure, to some of you these tips might seem obvious, but to others awareness around these can be lifesaving.

I hope you’ll join me in celebrating the Brussels cycling community, who are helping to make our city a better place, this Sunday 3rd June for the first World Cycling Day.

 

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