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How do you and your friends get back home after a night out? According to a survey conducted by the Flemish magazine Humo, 1 in 10 would ride in the car with a friend who has been drinking.

Irresponsible behavior has an impact on all road users. Responsible Young Drivers (RYD) wants to encourage young people to drive responsibly and contribute to the elimination of alcohol-related accidents, drug abuse or irresponsible driving behavior to make our roads safer for everyone.

That is why RYD and Uber fight for a world where a safe ride is always within reach. A world where more options enable people to make the right choice. Where no one needs to worry about whether their child, partner or relative gets home safely. Uber assist Responsible Young Drivers in their existing efforts and will embark on new campaigns for the benefit of road safety and the environment.

The campaign “Choose the Right Door” organized by RYD and Uber, highlights the importance of making the right choice to get home safely. The scenery for this initiative was Place Flagey in Ixelles, a popular after work spot. Here is the result:

RYD

A worrying situation

Driving under the influence is still way to common in our society. About 12% of road accidents – or almost 1 in 8 – are due to alcohol abuse in Belgium. In addition, young people aged 18 to 24 are the most vulnerable age group. Traffic accidents are the leading cause of death among this group. Unfortunately, we have still not succeeded in reducing this rate in Belgium.

After more than a year of Uber service in Brussels, the two organizations reflect together on how best to make our roads safer by offering an easy alternative. Uber’s data show a real increase of Uber trips every Friday and Saturday, between 23h and 5 am – time when most people go home or decide to call it a night elsewhere. Thank to the flexibility and reliability of the Uber platform, this service is a reliable alternative to get home safely after a night out.

Graph

Intense collaboration

During the month of July, Uber has relied on the expertise of RYD to provide an eco-driving training to a group of partners drivers. RYD and Uber join forces to stimulate and optimize ecological driving Brussels. The campaign “Choose the Right Door” is a second part of this remarkable partnership. In addition, Uber will also help recruit new volunteers for RYD. Today Uber and RYD see how they can work together for the New Year’s Eve campaign.