Supermodel and entrepreneur brings her bold “ice cream you can chew” – complete with its signature hidden treasure – straight to your door with a new CRUNCHY VANILLA flavour only on Uber Eats

SMiZE & DREAM – the innovative global ice cream brand founded by fashion icon, Emmy Award-winning TV host, and business mogul Tyra Banks – is now delighting dessert lovers in Sydney, available exclusively on Uber Eats.

For the first time in Australia, fans can experience SMiZE & DREAM’s handcrafted, flavour-packed ice cream, each featuring a signature hidden surprise at the bottom of every tub – all delivered straight to their door.

Kicking off the launch is an exclusive flavour only available on Uber Eats: CRUNCHY VANILLA, a dreamy swirl of creamy vanilla studded with clusters of white chocolate–coated, vanilla-infused Rice Bubbles and crunchy vanilla cookie crumbles.

Tyra Banks has built global success stories across fashion, television, and business – and now, she’s bringing her signature creativity to the world of ice cream. Inspired by her mother, SMiZE & DREAM is a brand built on flavour, imagination, and a sense of fun. 

“I order ice cream for delivery all the time, so I’m beyond excited that SMiZE & DREAM is now in Sydney,” Banks says. “I can already see it – my family and me on the couch, movie playing, tub of SMiZE & DREAM in one hand, spoon in the other. And the best part is knowing that all across the city, couples, families, and friends are doing the exact same thing. There’s something really special about that shared moment. Every entrepreneur knows that feeling when something you’ve poured everything into – the sleepless nights, the nonstop work – becomes a joyful part of people’s lives. And for me, that’s everything.”

This exclusive partnership with Uber Eats brings SMiZE & DREAM directly to Sydney homes, marking the brand’s official debut in the Australian market. The line-up spans dairy and vegan flavours, blending playful imagination with bold, handcrafted indulgence.

SMiZE & DREAM is the ice cream you can chew – rich, dense, and satisfying, with a texture that makes every bite feel indulgent and worth sinking your teeth into. Each batch is hand-crafted daily in SMiZE & DREAM’s FLAVOUR STUDIO by skilled ice cream chefs, with some flavours taking up to three days to build for incredible texture and flavour. And at the bottom of every tub? A chunky, melt-in-your-mouth SMiZE SURPRiZE – a gourmet sweet treat the chefs hide like buried treasure, begging to be discovered and devoured.

Each tub’s packaging bursts with playful energy, featuring illustrated versions of Tyra and her Mama Carolyn paired with cheeky, dream-chasing messages that hint at the delicious, bold flavours and SMiZE SURPRiZES hiding inside.

Standouts include TYRA’S FAVOURITE, made with housemade caramel butter; DUBAI CHOC BAR: SMiZE’d Up, the brand’s twist on a classic with pistachio brittle crafted by the pastry chefs; and MATCHA MOCHI DOUGHCHI, starring housemade matcha cookie dough. A nod to Aussie nostalgia comes through in MISS COCO LAMINGTON, featuring artisanal coconut brittle, and FAIRY DOUGH DIVA, where fairy bread meets buttered toast in soft, buttery cookie dough.

From bold, housemade flavours to cheeky storytelling, SMiZE & DREAM transforms ice cream into an adventure… one delicious hidden treasure at a time.

This launch marks the next step in SMiZE & DREAM’s mission to blend playful-luxe storytelling with unexpected indulgence – and Tyra is ready to share that joy with Sydney.

“We’re excited to partner with Tyra Banks to bring SMiZE & DREAM exclusively to customers in Sydney,” said Ed Kitchen, Managing Director, Uber Eats Australia and New Zealand. “This collaboration reflects our commitment to offering customers access to unique, culturally relevant food experiences. Tyra’s brand is bold, creative and totally original – exactly the kind of innovation we love to deliver.”

SXSW Sydney, Thursday 16 October, 2025. Picture: Toby Zerna Media

The Uber Eats exclusivity announcement was made during a standout session at SXSW Sydney 2025, where Tyra Banks joined Uber’s Head of Advertising APAC, Michael Levine, on stage. The conversation explored brand-building, emotional storytelling, and breaking through the noise with creativity. Banks, never one to play it safe, made a bold entrance in a miniature car before sharing her insights on how brands can be different and memorable in a crowded market.

Named twice to TIME magazine’s list of the Most Influential People in the World and a Harvard Business School alum, Banks continues to push boundaries across industries. With Uber Eats, she now brings her artisanal, one-of-a-kind ice cream creations to Australian fans for the first time.

SMiZE & DREAM is available now, exclusively on Uber Eats.