Thousands of beach goers have been dazzled by an enormous aerial surprise, with a seven metre pickle floating past some of the most famous stretches of sand in the southern hemisphere this morning in celebration of National Pickle Day. 

The skyscraping 300 kilogram cucumber wasn’t just a gravity defying sculpture by the sea, it was also a timely reminder that Uber Eats has expanded its grocery selection.

Regional General Manager for Retail, Uber Eats ANZ, Lucas Groeneveld said “Uber Eats may be synonymous with food delivery, but we are continuing to expand our offering to include more  everyday categories like grocery, convenience, alcohol, pharmaceuticals and pet supplies. Our aim is to make it easier for Aussies to get what they need by tapping of a button, and importantly, getting them out of whatever last minute pickle they find themselves in.”

“This mammoth levitating pickle is a tongue in cheek reminder of the everyday use case for Uber Eats – from unrivaled restaurant selection to fresh fruit and vegetables. Our range is there to answer the call on the missing onion in your bolognaise, or the bottle of wine you thought you had in the fridge before a dinner party, we’re helping Aussies access ultra-convenience at their fingertips,” said Groeneveld. 

To help Aussies navigate whatever pickle they find themselves in this National Pickle Day, Uber Eats is offering 50% off* grocery delivery orders (excluding fees) made with Uber Eats from now until midnight on Monday (by typing in the code PICKLE in the promotions section of the Uber Eats app). Service Fee and Delivery Fees apply. See T&Cs for details.

Further embracing the spirit of the season, Uber Eats has also launched a new pickle themed banner on the app in Australia offering a curated selection of last minute grocery items for when the need arises. 

But there’s more to this campaign than just the concept of helping Aussies out of a pickle, turns out Uber Eats data reveals pickles are surging in popularity with orders up nearly ten times from January to October this year. 

While thousands of pickles and cucumbers are ordered every week in Australia on the Uber Eats app it’s Victorians who are consuming the most pickles per capita ahead of New South Wales residents with Queenslanders in third.

Our national love of pickles isn’t just limited to grocery carts with mustard pickle and cucumber raita, the most popular pickle related orders from restaurants across the country this year.

*This offer is for 50% off items at grocery stores delivered via the Uber Eats app (Offer). Delivery Fee applies. Service Fee applies to orders delivered by Uber Eats and is based on order value (before promotion or discount). 50% off does not apply to fees. Amount equal to 50% off the order value will be applied as a promotion at checkout. To redeem this Offer, open the Uber Eats app, apply the promo code “PICKLE” to your account, search for a grocery store, add one or more grocery items to your cart, check the Offer has been applied at checkout, and then place your order. To accept this Offer, you must successfully complete an order redeeming the Offer in accordance with these terms. You must apply the promo code before you place an order to redeem this Offer. Subject to stock availability, operating hours and availability of participating merchants in your area via the Uber Eats app. Offer cannot be used in conjunction with any other offer or promotion. Offer may be withdrawn at any time. Valid only in Australia where Uber Eats is available. Offer expires at 11:59PM AWST on 15 November 2021, unless withdrawn earlier.