To celebrate Messina mooooving their delivery offering exclusively to Uber Eats we’re making 350 thousand dollars worth of Messina prizes available on Uber Eats tonight from 6pm. Yes you heard that right – no bull – 350k worth of legendairy Messina goodies are up for grabs.

Here’s the steer, this evening you’ll notice dairy cows on the Uber Eats instagram sporting agriculturally approved jumpers that feature codewords. You don’t have to be a master of cow-culus – these Cow Codes are easily visible and simply need to be entered into the Uber Eats app in return for a heap of different prizes. 

The Cow Codes will be roaming the paddocks from 6pm with treats ranging from 10 percent off right up to 50 percent off, free tub upgrades and even a year’s supply of Messina gelato – it’s almost un-herd of.

“When people think of Messina they often imagine the creative concoctions of their artisan gelato makers, but as this campaign shows it’s their free range cows in Victorian fields that are the unsung heroes behind each iconic creation,” said Uber Eats, Head of Restaurants ANZ, Bec Nyst, “We’re proud Messina has chosen Uber Eats as their exclusive partner to drive more demand for their incredible range and we’re delighted to be celebrating the partnership in a way that is a nod to the origin of every single Messina gelato creation – their cows.”

There are 22 Messina virtual storefronts visible on Uber Eats, with locations in Sydney, Melbourne, Canberra & Brisbane.

Get a “moooove” on, while we’re milking it for all it’s worth, there will be no deja-moo with the Cow livestream wrapping up at 6.20pm AEDT on Wednesday December 8th (although the codes will be live until midnight on Sunday the 12th).*

*T&Cs and fees apply.