Burger Theory

The brains behind Burger Theory Dan Mendelson and Rob Dean started with a humble burger truck, grew to three stores across Adelaide and now are taking on the lucrative Chinese market.

Burger Theory is a unique experience, because with grinders and all in full sight – you are given a candid insight into how your burger is made. It’s a philosophy that invites customers to be educated.

Rob attributes the food aspect of the philosophy to business partner Dan.

“Dan’s parents were excellent academics but terrible cooks, so he learnt to cook for himself. He became an academic too, spending the evenings working in commercial kitchens back home in Canada.” Rob said.

It would be in Canada and North America where they would find the inspiration to enter the burger market.

“I’d been putting up with Dan’s unsolicited food reviews for months. Finally, enough was enough – I had to know if it was possible for Dan to like something.” Rob said.

After consuming some of the best pizza, omelettes and burgers he’d ever had in Canada, Rob conceded that Dan’s food reviews weren’t unsolicited at all.

“He was right, we were doing them wrong. We came back home and got to work.”

The idea started as ‘The Eatery’ in 2010 and while the name has changed, the philosophy remains the same;

“The comfort foods on the menu are familiar in name but not in execution: all components are made in-house and with local produce. No single item costs more than $15 and no one must wait more than ten minutes.”

It’s certainly been a large year for Burger Theory and part of that has been their successful partnership with UberEATS.

“It has definitely exceeded expectations. It’s given our revenue a considerable boost and teething issues were surprisingly minimal.” Rob said.

Burger Theory is also set to take on the lucrative Chinese market after agreeing to franchise rights with a Chinese investor earlier this year.

“The demand for high quality food supply in China is growing in step with its expanding middle class, and Aussie produce fits that bill.” Rob said.

Try the burgers taking on the world on UberEATS.