The team at Uber Eats has enlisted the help of some of Australia’s top musicians for their latest Tonight I’ll be Eating campaign.
Jimmy Barnes, John Farnham and comedian Anh Do link up as Barnesy, Farnsy and Anhsy – fictional band members for the latest creative.
Headlined by an iconic rock duo – both inductees into the Aria Hall of Fame – the You’re the Voice singer has some initial reservations about Do’s musical talent, “He’s an inept drummer but we got him in the band because Uber wanted him in the band so that is why he is there.”
The Working Class Man rocker also had hesitations about the formation of a band for the commercial – “I thought it was never going to work,” but the chance to link up with Do and Farnham was too good to pass up, “When I was a young fella and John first released Sadie, from the time he was a young popstar right up to today, he is one of the best singers I’ve ever heard.”
Following the award-winning run of the last Uber Eats campaign – the playful integration during the Australian Open – Regional General Manager for Uber Eats ANZ Jodie Auster said it was important for the campaign to continue to surprise and delight.
“The latest creative celebrates iconic and unexpected Australian combinations. Our choice of talent reflects the broad demographic of Uber Eats users and their diverse interests.”
Anh Do described his experience on the set of the latest campaign with “two awesome Aussie legends,” as a privilege having grown up listening to two of Australia’s most celebrated musicians – “Jimmy Barnes is the ultimate rockstar,” he said.
That was a sentiment echoed by John Farnham, who relished the chance to work with his good friend and musical equal Jimmy Barnes, “I’ve known Jimmy for a long time, he is a rockstar through and through. All the way through. He’s a rock dog, not a rock star,” said the Age of Reason singer, “The master at work, the master at work, that’s Jimmy Barnes.”
Fans will be able to see this iconic trio in action on television, phone and computer screens alongside compelling outdoor creative from October 13 onwards.