Tennis icon Andre Agassi pines for the old days in a campaign showcasing his savings with Uber’s membership platform Uber One.

In one film Agassi watches a tennis match surrounded by a sea of spectators sporting distinctive mullet hairdos. The fans, the players, the cameraman, the linesman, the commentators, and even a dog, are rocking the retro flowing locks.

Swelling up with nostalgia, the eight time Grand Slam champion – at one stage the glamorous picture boy for the neck warming haircut – proclaims “You know what is disappointing, not having a mullet when mullets are back.”

While the unique haircuts are back in vogue, the spots are designed to cheekily send the message that Uber One’s membership gives you ‘savings that don’t disappoint’.

In another video, the career Grand Slam winner reprises his iconic locks – sporting a powerful ‘Kentucky Waterfall’ hairdo as he watches another tennis match from the stands. His inner monologue takes over – “Uber One savings are not disappointing, everyone thinking my mullet is a wig. That’s disappointing.”

“When I first heard about the mullet joke I knew it would land well because I was familiar with Uber’s creative campaigns featuring some of my tennis contemporaries like Serena Williams and Rafael Nadal,” said Andre Agassi, “My family are frequent users of Uber and Uber Eats so I was happy to work with their team and be a part of this campaign.”

“We’ve fused our self deprecating tone with one of the most lauded tennis identities globally to show that while there are disappointing moments in life – our membership platform Uber One isn’t one of them,” said Head of Marketing Uber ANZ, David Griffiths, “Working in collaboration with an internationally celebrated figure like Andre Agassi enables us to embed that message into the peak property of summer – the tennis – in an unforgettably compelling way. We anticipate this campaign will both underline that Uber One’s ‘savings don’t disappoint’ and be a precursor to more mullets appearing in sports clubs and workplaces in 2024. We make no apologies for either.”

Australian audiences are set to see the campaign throughout January. The Uber One campaign integrates Andre Agassi in a series of bespoke assets for television, online video, outdoor media, linear and digital audio, social and owned channels.

Alongside the campaign creative, Uber One members will also have the opportunity to get free rides to Melbourne’s tennis precinct – thanks to a tie up with Kia that promotes Uber’s recently launched Comfort Electric product, being the first 100 percent electric vehicle rideshare option. 

On average, Uber One members save $24 a month.