Ensuring your marketing dollars are working hard to support your growth has never been more important! Here are some ways Uber Eats Ads can help you grow affordably.
Only pay when customers click on your store
“Pay per click” is a common marketing mechanic used by the likes of Google and Facebook to help advertisers achieve cost effective results. Ads on Uber Eats work in exactly the same way!
Get your storefront seen by boosting your restaurant towards the top of the list, so more customers see you, and hopefully click into your menu!
This is done by setting a weekly budget, which is only spent when customers click into your menu.
Preview estimated results before you start your campaign
Want to start an Ad but still unsure whether it will actually impact your bottom line?
On Uber Eats Manager you can view the predicted sales you’ll get from your spend. This is what is called ROAS (Return on Ad Spend).
For example, merchants on Uber Eats could see a 800% ROAS. This means if your weekly budget is $100, you could see $800 in sales from your Ad – that’s an 800% return on your ad spend.
Flexible budgets and campaigns
If you’re new to digital marketing, take the pressure off!
Give it a go for 3-4 weeks to start, and know you can stop, start and change your campaign budget along the way.
When you open the Ads tab on Uber Eats Manager, you’ll see budget recommendations which are personalised to you. You can pick from these or select a budget you’re comfortable with to start.
Accessible results and reporting
In your Marketing tab on Uber Eats Manager, you can see how your ad is performing in real time! Some metrics you can view include:
- Return on ad spend: For every A$1 you spent on your ad, this is what you got back in sales.
- Sales from ads: This is the total sales attributed to customers who ordered within 7 days of seeing your ad.
- Conversion rate: Of all the people on Uber Eats who clicked your ad, this is the percentage that placed an order.
- Amount spent: This is the total amount you’ve spent for all the clicks on your ad.
Posted by Uber Eats
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