Uber Advertising Launches “JourneyTV Presents” With Premium Content Partners

Time Out, Matador Network, Minute Media, The Weather Channel digital, Gallery Media Group, Cars.com, with more to come, partner with Uber Advertising to deliver curated and inspiring in-ride content for high-intent audiences on the move

New York, NY — September 30, 2025 — Uber Advertising today announced the launch of ‘JourneyTV Presents,’ delivering an enhanced in-ride entertainment experience in partnership with a roster of premier content partners to Uber riders on the move. 

JourneyTV Presents further enriches the JourneyTV tablet experience – providing riders with a wide variety of curated and relevant content, while giving publishers and advertisers more ways to reach in-demand audiences. Content launch partners include Time Out, Matador Network, Minute Media, The Weather Channel digital, Gallery Media Group, Cars.com – collectively bringing riders a mix of entertainment, lifestyle, travel, weather, sports, and timely information that transforms the backseat into a new destination for discovery.

“With JourneyTV Presents, we’re transforming riders’ perception of the possibilities of what in-ride entertainment can be,” said Kristi Argyilan, Global Head of Uber Advertising. “Riders get engaging content from leading publishers, while brands join us in turning everyday travel into moments of connection, discovery, and cultural impact.”

JourneyTV Presents accelerates Uber Advertising’s richer, more immersive programming approach for JourneyTV. For publishers, it represents a distribution environment distinct from OTT and social feeds—designed to deliver incremental and impactful impressions. By reaching people with relevant content connected to where they’re going, the JourneyTV in-car platform connects with audiences at moments when they are attentive and open to discovery.

“JourneyTV Presents is opening up a whole new way to experience Time Out: curated recommendations on what to eat, drink, and see, delivered to people on the move,” said Anjali Virmani, Global Head, Creative Solutions, Time Out. “It’s national storytelling, spanning many areas, built for discovery, giving us a fresh way to connect audiences with the best dining, nightlife, culture, and experiences—right at the moment they’re most open to it.”

As more advertisers use content to create touchpoints and build loyal audiences, Cars.com is joining JourneyTV Presents as the first advertising brand partner to also deliver original programming. Leveraging the distinctive environment and scale of Uber Advertising, Cars.com is reaching a coveted audience at meaningful moments. 

“Cars.com is synonymous with car shopping. For more than 25 years, we have helped car shoppers make informed decisions about one of life’s biggest purchases,” said Jennifer Vianello, Chief Marketing Officer at Cars.com Inc. “With JourneyTV Presents, we’re literally in the car with them — meeting shoppers where they are to deliver expert advice, hot takes on the best cars on the road and other meaningful content that inspires action.”

Consumers have embraced the JourneyTV format since it rolled out across the U.S., beginning in earnest in 2024 and arriving in NYC in June this year. Unlike static, impersonal loops, JourneyTV delivers content tailored to the rider, combining trip maps, personalized recommendations and advertising powered by Uber’s first-party data, local dining tips, travel ideas, and more. Ads on JourneyTV see a nearly 98% completion rate, with average view times of close to 120 seconds per ride—underscoring the attention-rich environment for people on the move.

About Uber

Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get a ride at the touch of a button? More than 64 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens the world to new possibilities.