Uber Advertising brings ads straight into your workflow with new APIs
Managing ads shouldn’t need a separate workflow. But right now, managing advertising and performance often means working across multiple tools and systems, which slows things down and limits how quickly teams can scale campaigns.
Today, we’re changing that.
We’ve launched Uber Ads APIs, allowing partners like POS systems and aggregators to manage advertising programmatically, and giving brands more direct access to the performance and sales data they need to measure impact, whether through integrated platforms or direct API access.
"With Ads APIs, we’re making advertising more accessible and integrated into how businesses already operate. By opening up these capabilities, we’re lowering the barrier to getting started and enabling partners and brands to build solutions that reflect how they run and grow their business on Uber."
Ziwei Liu, Group Product Manager, Uber Advertising
Why this matters
Retail media, including platforms like Uber Eats, is one of the fastest-growing advertising channels, but managing campaigns at scale can still require a fair bit of manual effort.
Uber Ads APIs make it easier to manage campaigns and access performance data across tools and systems:
- Launch and update campaigns more efficiently
- Cut down on manual steps across platforms
- Bring performance data into your internal systems for easier analysis
Create and manage ads for restaurants directly within your platform
For POS providers, aggregators, and integration partners managing ads on behalf of restaurants, scaling campaigns has traditionally meant setting them up manually across multiple tools and locations.
The Ads APIs let you create and manage campaigns programmatically across your merchant base—helping with onboarding, activation, and ongoing campaign management at scale.
For example, a partner can integrate Uber Ads directly into their platform, allowing restaurants to launch and manage campaigns as part of their existing operations. A merchant that already uses Uber Eats but has never advertised can easily turn on Sponsored Listings, boost visibility to high-intent customers, and drive more orders—without needing to navigate separate tools or workflows.
Capabilities include:
Full Campaign Lifecycle | Scalable Campaign Management on Behalf of Merchants | Granular Reporting |
Launch and update Sponsored Listings and Sponsored Search campaigns programmatically across one or many stores | Support onboarding, activation, and ongoing campaign management without manual, store-by-store setup | Retrieve ad performance reporting across locations to monitor results and inform campaign strategy |
CPGs can access and analyse retail media data for your brand
For CPG brands, understanding performance across retailers and categories is critical—but it’s often fragmented across systems and delayed by manual reporting.
The Reporting APIs give you direct access to Uber platform sales and category data, making it easier to access and analyse performance data, measure impact, and streamline reporting across systems. Reporting capabilities will keep expanding as we develop our APIs.
Current and upcoming features include:
Advertising performance reporting | Sales and Category Share Reporting | Integration with Internal Reporting Systems |
Access and analyse performance data to support reporting and decision-making | Understand total sales generated on the Uber platform, including performance by product and share within brand and category | Pull Uber platform sales and category data into your business intelligence tools for centralised analysis |
Get Started
Whether you’re a developer keen to build the next great merchant tool, a partner or agency managing campaigns, or a brand wanting to integrate Uber data into your reporting, getting started is easy:
- Explore the Documentation: Visit the Uber Developers Page to review API endpoints and integration details
- Connect with your Uber representative: Reach out to your sales or operations contact to begin the intake process for integration
- Plan your integration: Our team will work with you to support onboarding and ensure a seamless implementation
By introducing advertising to the platforms you already use, Uber Ads APIs make it easier to manage campaigns and access performance data at scale.
This is a step towards a more integrated retail media ecosystem, where advertising and operations are no longer separate workflows, but part of a unified system for growth.