We’re back for our second year at the big game – and this time, we’re on a mission to answer the burning question: just because you can get anything delivered with Uber Eats, does that mean you can Eats it? 

Over the last few years, we’ve invested heavily in our new verticals business and expanded selection tremendously. Our offerings now span grocery, alcohol, convenience, flowers, retail and more. In fact, nearly three million consumers order essentials beyond food each month through Uber Eats. That’s why in our second-ever big game campaign, we’re going long on this growth. 

In the second quarter of the Bengals-Rams matchup, you’ll see Jennifer Coolidge, Gwyneth Paltrow, Nicholas Braun and Trevor Noah bite into their Uber Eats orders, which contain everything from lipstick, to lightbulbs, to paper towels and more. Confused, they wonder, “what even is food anymore?”

Starting today, we’re launching the “Big Game Goods” hub nationwide in the Uber Eats app, where customers will be able to get anything* they need for their Sunday celebrations. And because Gwyneth Paltrow stars in our spot, we are bringing Goop onto Uber Eats exclusively so fans can purchase her iconic candles, GOOPGLOW products, and more on-demand in New York City and Los Angeles.

And it’s not lost on us that Valentine’s Day follow’s football’s big night. To celebrate, we are also launching a Valentine’s Day hub in the app. Customers will be able to get up to $20 off V-Day Eats and Don’t Eats like flowers, chocolates, candles, bath bombs and more.**












We’re wishing everyone a fun and safe weekend – full of Uber Eats and Uber Don’t Eats.

*Not literally anything. Alcohol in select cities and 21+ to purchase. Item availability varies by Market. See app for details.

**Min purchase required. Valid through 2/14.