Uber Advertising Launches New Marketing Solutions for Restaurants with Deal Drops and Reorder Rewards

"Dining decisions are increasingly happening in real time, driven by what feels most relevant and valuable in the moment. With Deal Drops and Reorder Rewards, we’re giving restaurants new ways to engage customers during key decision-making moments—whether by capturing demand around cultural events or driving repeat orders through post-purchase rewards—helping brands move beyond broad awareness and become the preferred choice when customer intent is highest."

Tony Bandanza, Head of US&C Restaurant Advertising at Uber

Deal Drops: Capture event-driven demand when intent is at its peak 

Before major cultural events, food becomes part of the plan.

Customers are coordinating with friends, checking the time, and deciding what food to order for the occasion. Ordering often peaks in the lead-up, as customers make their final choice before the event begins. For restaurants, that creates a valuable opportunity: show up with something timely, relevant, and easy to choose.

Deal Drops are designed to meet demand at its peak. For one hour before select events, participating restaurants can run special, time-bound offers that align with what customers are already doing: making plans, checking the clock, and deciding what to order before the event begins. Restaurants can also limit inventory for each drop, adding urgency and excitement as customers rush to claim deals before they’re gone.

• In-app and push notifications drive urgency before the window closes
• Home feed visibility puts those offers where customers are already looking 
• A dedicated hub brings participating deals together in one place

The result is an offer experience that helps restaurants capture attention when intent is high, and become part of what customers choose for the occasion.

Reorder Rewards: Make every order the start of the next 

Customers have more options than ever, and even a great experience is not always enough to bring them back. Timing, value, and ease all play a role in whether a restaurant becomes part of a customer’s routine—or stays a one-time order.

Reorder Rewards extend the relationship beyond checkout, turning each order into a reward and each reward into a reason to return. By giving customers a timely incentive to order again sooner, restaurants can encourage repeat behavior, strengthen loyalty with customers who have already chosen them, and become a part of their regular rotation.

That ease can drive measurable impact. Early global results showed that restaurants using Reorder Rewards saw about a 5.5% average increase in sales.² compared to what they would have earned without them.

"What excites us about Reorder Rewards is the ability to stay relevant after the first order by driving more frequent engagement. It creates a seamless incentive for customers to come back, giving us meaningful opportunities to highlight new items and build longer-term relationships instead of one-off transactions."

Jorrie Bruffett, Managing Director, US, Joe & The Juice

The result is a rewarding experience that extends the relationship beyond checkout—helping restaurants stay top of mind and making the next order feel like the easy next step.

New ways to become the easy yes

Every order starts with a choice—shaped by what customers need, what they are planning, and what feels easiest right now. When a restaurant gives customers a reason that feels timely and useful, that choice becomes simpler.

With Deal Drops and Reorder Rewards, Uber Advertising is giving restaurants more ways to connect with customers when key decisions are being made—from high-intent cultural events to post-purchase re-engagement. These new offer solutions help turn attention into action, and one-time orders into stronger customer relationships.