Head of Consumer Strategy & Operations, Uber Eats Taiwan

About the Role

The Head of Consumer Strategy & Operations is a cornerstone of the Taiwan leadership team, reporting directly to the General Manager. This role is the primary architect of Uber Eats Taiwan’s consumer growth engine, responsible for driving eater acquisition, engagement, and long-term loyalty while optimizing investment efficiency.

You will operate across both short-term execution and long-term strategy—owning growth OKRs in a highly competitive landscape while designing the roadmap that ensures Uber Eats remains the platform of choice for consumers in Taiwan.

This role also leads the evolution of our cross-platform membership strategy (Uber One) and builds a scalable, partner-centric growth ecosystem with merchants—ensuring growth is sustainable, profitable, and mutually beneficial.

What You’ll Do

Consumer Lifecycle & Growth Strategy

• Own and design the end-to-end consumer growth strategy across acquisition, retention, and resurrection

• Continuously benchmark against competitors to strengthen Uber Eats’ value proposition while maintaining margin discipline

Investment Strategy & Unit Economics

• Define the strategic framework for eater investment and capital allocation

• Analyze unit economics and ROI to optimize spend efficiency and drive sustainable growth

Membership Strategy (Uber One)

• Lead the strategy for Uber’s cross-platform membership program across Delivery and Mobility

• Own value proposition design, lifecycle optimization, and long-term economic viability

• Deepen engagement with high-value consumer segments

Merchant-Partnered Growth

• Build a mutual growth ecosystem by aligning merchant-funded offers with consumer demand

• Lead co-marketing strategies that unlock incremental volume and shared ROI for both merchants and Uber

Eater Experience & Product Influence

• Act as the key interface between Taiwan and Regional/Global Product teams

• Shape the local product roadmap across UX, membership features, and merchant tools to ensure a best-in-class consumer experience

Strategic Partnerships (3P)

• Develop and scale external partnerships (e.g., financial institutions, telcos) to acquire high-value users beyond core channels

Team Leadership

• Build, lead, and develop a high-performing Strategy & Operations team

• Foster a culture of analytical rigor, commercial creativity, and strong execution

Basic Qualifications

• 10–15 years of experience in high-growth eCommerce, strategy consulting, or commercial operations

• Demonstrated experience managing complex consumer growth levers at scale

• Strong strategic thinking combined with hands-on execution capability

• Fluency in English and Traditional Mandarin (written and verbal)

Preferred Qualifications

Market Intuition & Competitive Strategy

• Deep understanding of the Taiwanese consumer landscape and competitive dynamics

• Ability to rapidly adapt strategies while maintaining strong unit economics discipline

Strategic & Financial Acumen

• Expertise in unit economics, P&L ownership, and capital allocation

• Ability to translate data into clear commercial narratives and strategic decisions

Growth & Product Expertise

• Strong command of consumer lifecycle management, subscription models, and UX principles

• Experience driving growth through both marketing and product levers

Cross-Functional Leadership

• Proven ability to influence across a complex matrix organization

• Experience aligning local market needs with regional/global strategy and working with Legal, Policy, Comms, and Operations

Analytical Excellence

• Highly data-driven with strong problem-solving capabilities

• Comfortable navigating ambiguity and translating insights into actionable strategies

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuelds progress. What moves us, moves the world - let’s move it forward, together.

Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.

*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to accommodations@uber.com.