Uber x By Rotation launch 60-minute emergency packing solution for ski season
Ski season is no longer just about the slopes — for many jet-setting Brits, it has become the fashion moment of winter. And just in time, a new partnership between Uber and By Rotation is set to transform how the nation dresses chalet-chic for the après season.
For the first time, Uber and By Rotation, the world’s largest peer-to-peer fashion rental app, are teaming up to help make delivering last-minute luxury looks fast and affordable, tapping directly into Britain’s growing appetite for seasonal statement dressing. Much like borrowing a forgotten ingredient from next door, Brits can now borrow their entire winter outfit and have it picked up for delivery within the hour* on Uber thanks to 10% off Courier deliveries** for all Rotators throughout the peak season.
The partnership unlocks over 150,000 snow-ready outfits across the UK, sourced directly from people who live just streets away. Think: a Zermatt-inspired faux-fur jacket from Sloane Square, a velvet winter wedding look from Manchester’s Northern Quarter, or the perfect retro ski knits from your stylish neighbour in Clapham – all delivered by Courier as fast as you can polish off a mulled wine or hot chocolate.
30% of all ski wear renters on By Rotation select local pick-up, showing the demand for same day access to items to pack for the slopes. In fact, Britain’s entire winter calendar brings a familiar “I’ve got nothing to wear” panic, with one in four By Rotation rentals being made within 48 hours of an event. From ski trips to spontaneous parties, last-minute plans mean that speed and convenience have been a major barrier to renting – until now.
With a few taps on By Rotation to secure the look, and a quick switch to Uber to book a courier, users can get a last-minute outfit faster than buying a new fast-fashion haul, and with significantly less environmental impact. Courier lives within the Uber app, leveraging trusted features users already know, including live trip tracking, PIN verification, and shareable delivery updates for complete peace of mind.
Eshita Kabra-Davies, founder of By Rotation, said: “Winter has always been fashion’s most playful season — from après-ski glamour to festive sparkle — and London has become one giant shared wardrobe. This partnership with Uber brings that idea to life. Borrowing from your neighbour has never been easier or chicer. You can secure a standout look in under an hour, avoid panic-buying fast fashion, and embrace a more circular way of dressing.”
Andrew Brem, Regional General Manager for Uber UK, added: “Courier is there for those moments when you need to get something from A to B – and fast. This partnership with By Rotation brings that solution to the world of fashion, ensuring rented pieces arrive quickly and seamlessly across the UK. Whether you’re sourcing outfits for a last-minute party or packing for a trip to the Alps, Courier helps people reclaim valuable time by taking the logistics off their plate.”
All By Rotation users can enjoy 10% off Courier deliveries on Uber until 23.59 on 31 May 2026, making it even easier to look incredible this winter without buying new or compromising on style. Items being delivered by Courier must be £100 or less in value and Uber does not maintain insurance coverage for package loss, theft, or damage caused by a third party. Please see the Terms and Conditions for full details.
ENDS
*Based on average UK Courier trip times and not a guaranteed delivery window.
**Terms and Conditions: This promotion is only eligible to be used on an Uber account which has placed an order with ByRotation in the United Kingdom. The promotion will be automatically applied to users who have received a link to the promotional code. This promotion is valid until 23.59 on 31 May 2026 and cannot be shared. The promotion offers a maximum of 10% off (up to £2) on a maximum of 1 trip. The promotion is valid only for Uber Courier trips in the United Kingdom. The promotion does not apply to tips, surcharges and fees and cannot be combined with other offers or promotions. The promotion is subject to availability of couriers in your area. Offer is non-transferable. Offer and terms are subject to change. Not available in all locations. Check the Uber app for availability.
Neither Uber nor third-party drivers or delivery people are responsible for the package(s), nor for the content of the package(s), so they disclaim any obligation or responsibility related to the package(s), its content and/or delivery, including any loss or damage that the package(s) may suffer. Uber does not maintain insurance coverage for package loss, theft, or damage caused by a third party. Courier may not be used to send prohibited items. Please see Terms and Conditions for full details.