Uber Advertising Launches Uber Intelligence, a New Way for Brands to Learn from Real-World Behavior, Powered by LiveRamp
8 December 2025 / North AmericaBased on Uber’s millions of monthly users across Uber mobility and delivery, marketers can now get aggregated insights into how people move, live, and order enabling smarter decisions for reaching the right audiences on the Uber Platform.
NEW YORK, NY — [December 8, 2025] — Uber Advertising today announced Uber Intelligence, a data and insights platform that gives brands a clearer view of how people move through the world, from the trips they take to the meals they order. Built in partnership with LiveRamp, Uber Intelligence lets advertisers securely combine their own customer data with Uber’s consented, pseudonymized signals while maintaining strict governance and privacy controls. The results are aggregated and anonymized insights which uncover patterns, understand audiences, and see how marketing connects to real-world actions.
“For years, brands have been chasing signals that keep disappearing. What they really need is a way to understand people through how they live, not just how they click,” said Edwin Wong, Global Head of Measurement at Uber Advertising. “Powered by LiveRamp, Uber Intelligence allows brands to transform their customer view by building connections grounded in real-world behavior that is human, contextual, measurable, and anonymized. This marks a new era of transparency and collaboration, where combined data becomes the new center of gravity for modern marketing.”
Uber Intelligence goes beyond basic audience overlap to deliver richer, more actionable insights through the real-world signals captured across Uber’s platform. Advertisers can analyze how groups of people move, dine, travel, and order to build a more holistic understanding of their customers, revealing patterns and opportunities traditional datasets can’t surface. These new insights tools are flexible, fluid, and frictionless, enabling brands to move beyond who they’re reaching to what their audience is doing, craving or feeling.
The new solution is currently available in the U.S. and offers a premium, advanced user interface designed to make insight discovery and activation intuitive. Via the LiveRamp Clean Room, marketers benefit from a suite of pre-built use cases that accelerate performance and business growth, without accessing any user-level data, including:
- Audience Overlaps: Understand the proportion of overlapping customers to enhance targeting precision, improve campaign performance, and uncover untapped growth opportunities.
- Advanced Insights: Surface advanced, curated behavioral insights to power data-driven marketing and smarter campaign strategies that improve performance and meet KPIs.
- Segmentation: Build high-impact audience segments that drive precise targeting capabilities on Uber platforms, greater scale, and increased campaign reach.
- Activation: Create new, joint audiences that drive higher engagement, increase conversions, and improve ROI.
- Measurement: Close the loop by tying ad exposures to sales data – unlocking attribution, actionable insights, and the ability to optimize campaigns based on business impact.
“As marketers look to transform how they understand and engage customers, Uber Intelligence represents a new era of collaboration,” adds Vihan Sharma, Chief Revenue Officer at LiveRamp. “LiveRamp is proud to expand the world’s most powerful data collaboration network with innovators like Uber Advertising, which brings unparalleled transaction and behavioral insight to the ecosystem. Together, we’re unlocking better data, better outcomes, and an always-on view of the consumer journey.”
About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get a ride at the touch of a button? More than 68 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens the world to new possibilities.
About LiveRamp
LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.
LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.
Posted by Uber Advertising