Uber Advertising Expands Ride Offers Globally, Unlocking Opportunities for Brands to Connect with Consumers Through High-Value Promotions

New Research from National Research Group (NRG) Highlights How Promotions Drive Lifts in Attention and Engagement Across Key Global Markets, Including the U.S., U.K., Australia, France and Mexico

[CANNES, FRANCE] June 17, 2025 – At Cannes Lions, Uber Advertising shared news of the international expansion of Ride Offers, an ad product that empowers brands to reward Uber riders with high-value offers on their next eligible ride. Already proving its impact in early campaigns, Ride Offers are now available in the United States, Canada, the United Kingdom, Brazil, Mexico, Australia, and New Zealand.

This initiative reinforces the breadth of Uber Advertising’s offerings for brands, following the division’s launch in late 2022. Since then, Uber Advertising has surpassed $1.5 billion in annual revenue run rate (Q1’25), a growth of over 60% year on year. 

Ride Offers can transform how brands show up for consumers – providing value in the form of discounted Uber rides. By sponsoring these rides, advertisers foster brand affinity and customer loyalty and reinforce their relevance during pivotal everyday moments. 

According to new research from NRG, 65% of Uber users across five markets (the U.S, the U.K, Australia, France and Mexico) agree that ads with direct discounts or $ off stand out and grab attention, and 64% say ads with direct discount or $ off makes them feel more positively about the brand. These ads are also 5% more likely to grab attention and over 10% more likely to lift engagement than those without a promotion.

“Ride Offers are a powerful way for brands to meet consumers where they are, both literally and emotionally—by providing savings that matter in the moment. It’s more than just a discount; it’s a gesture that builds trust, loyalty, and lasting brand impact,” said Megan Ramm, Uber Advertising’s Global Head of Sales. “The latest insights from NRG reinforce this — that brands that offer real, tangible value get noticed, and remembered.”

One of the first brands to trial Rides Offers on Journey Ads was Molson Coors as part of their Win While You Wait campaign. “As a first mover to activate Uber’s Rides Offers format, Molson Coors turned everyday wait moments into high-impact consumer engagement,” said Brad Feinberg, VP Media, Digital & eCommerce, Molson Coors Beverage Company. “The results speak for themselves: Blue Moon’s Baseball campaign exceeded average view time and click-through benchmarks by double digits; Miller Lite’s Football campaign outperformed CTR benchmarks by over 200%; and Coors Light’s College Basketball Tournament drove gains in both new and lapsed users. These outcomes demonstrate how innovation, agility, and purposeful creativity can come together to meaningfully drive results.”

The launch of Ride Offers also coincides with the debut of Uber Advertising’s in-house Creative Studio, which partners with advertisers to craft original, culture-first campaigns that seamlessly integrate into the Uber platform. The Creative Studio helps brands stand out with relevant, compelling storytelling that’s native to the Uber experience.

As Uber Advertising continues to scale globally, Ride Offers represent a powerful opportunity for brands to show up in users’ lives with relevance, utility, and purpose – ensuring ad dollars make meaningful connections with riders.

About Uber

Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 61 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.