Uber announces a significant investment in Quebec. Starting today and over the next few weeks, up to 40 Uber mapping cars will drive around the province to improve pickup and dropoff experience. Future enhanced maps will allow Quebecers to get around the city faster and will offer them more precise pick-up and drop-off locations.

Mapping is a key technology behind every successful Uber ride. Mobile maps and GPS allow Uber to match riders with the closest available driver, navigate the fastest path to destinations, and provide accurate ETAs.

Existing maps are a good starting point, but there are other things Uber need to know a lot more about, like traffic patterns, building entrance locations, and precise pickup and dropoff locations.

“The ongoing need for maps tailored to the Uber experience is why we’re doubling down on our investment in mapping. Over the past decade mapping innovation has changed our daily life. That progress will only accelerate in the coming years especially with technologies like self-driving cars,” stated Manik Gupta, Head of Product, Maps at Uber.

“The street imagery captured by our mapping cars will help us improve core elements of the Uber experience, like ideal pick-up and drop-off points and the best routes for riders and drivers in Montreal and Quebec City. That’s why I’m very proud to see Uber invest meaningfully in our city to better serve the tens of thousands of Quebecers who trust Uber get around town,” said Jean-Nicolas Guillemette, Uber Quebec General Manager.